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100 Things Every Presenter Needs to Know About People [Englisch] [Taschenbuch]

Susan Weinschenk

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4. Mai 2012
Every day around the world millions of presentations are given, with millions of decisions hanging in the balance as a result. Do you know the science behind giving a powerful and persuasive presentation? This book reveals what you need to know about how people listen, how people decide, and how people react so that you can learn to create more engaging presentations. No matter what your current skill level, whether beginner or polished, this book will guide you to the next level, teaching you how to improve your delivery, stance, eye contact, voice, materials, media, message, and call to action. Learn to increase the effectiveness of your own presentations by finding the answers to questions like these: * What grabs and holds attention during a presentation?* How do you choose the best media to use?* What makes the content of a presentation stick?* How do people react to your voice, posture, and gestures?* How do people respond to the flow of your message?* How do you motivate people to take action?These are just a few of the questions that the book answers in its deep-dive exploration of what you need to know about people to create a compelling presentation.

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100 Things Every Presenter Needs to Know About People + 100 Things Every Designer Needs to Know About People: What Makes Them Tick? (Voices That Matter)
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"if you want to make powerful presentations, you need to know how the brain works and how people think. This beautiful book by Susan Weinschenk will go a long way toward ridding the world of dull and boring presentations!" --Garr Reynolds, Professor and best-selling author of Presentation Zen and The Naked Presenter

Über den Autor und weitere Mitwirkende

Susan Weinschenk (Edgar, WI) has a Ph.D. in Psychology, and over 30 years of experience applying psychology to the design of communication and online interactions. She is a consultant to Fortune 1000 companies and has written 5 books. Her two most recent are: 100 Things Every Designer Needs to Know About People, which followed Neuro Web Design: What makes them click?, both published by New Riders. Susan presents at national and international conferences, including South by Southwest, the Conversion Conference, and the Usability Professionals Association. Fortune 1000 companies bring her onsite for presentations, and she runs a popular blog: whatmakesthemclick.net

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Amazon.com: 4.4 von 5 Sternen  19 Rezensionen
14 von 14 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen 100 Things Every Presenter Needs to Know About People is GREAT! 25. August 2012
Von V. Lewis - Veröffentlicht auf Amazon.com
100 Things Every Presenter Needs to Know About People
100 Things Every Presenter Needs to Know About People
by Susan M. Weinschenk, Ph.D.

Book Review by Veda Lewis

Imagine that you are preparing to give the most important presentation of your life. For a week prior to the event you will be sequestered on a desert island then picked up by the cruise ship where you will make your presentation. You are informed about your audience and provided with information on the meeting room environment. However, you may only take one book with you to prepare. I recommend 100 Things Every Presenter Needs to Know About People by Susan M. Weinschenk, Ph.D. This book does an excellent job in delivering a concise, compendium of what you need to know.

As a presentation geek, I have read many of the leading authors, such as Nancy Duarte, Garr Reynolds, Bert Decker and many others. They are all strong in their own right. In comparison, Dr. Weinschenk's book gets right to the point on each of the 100 things without taking more than two or three pages to get there. It brings together a wide range of material in a small package.

The book is divided into ten sections, ranging from how people learn, getting and keeping people's attention, motivating action, listening and visual guides, environment concerns, emotion, reaction, decision-making, and crafting your prez and a 90-day improvement plan.

In each of the 100 mini-chapters, you learn how to use psychology to be a better presenter. In a pinch, you could take the handy takeaways included in each chapter as a cheat sheet reminder.

The book consolidates sometimes hard-to-find resources such as those for determining what font size to use, depending on screen size and the distance your viewers will be from the screen. You may learn research about things you thought you knew. Did you know that if your audience reads from left to right, the correct side of the screen to stand on is the left side, that is, your audience's left? You want to be the first thing your audience sees as they scan the room. Did you know that people use peripheral vision more than central vision to get the gist of your slide? It goes back to our ancestor's days on the savannah when it was critical to scan for predators.

As though the rich collection of psychological guidance weren't enough, the next to the last section of the book is a guide to actually crafting your presentation. It helps you analyze your audience, determine where they are, where you want them to be and how to get them there by outlining or storyboarding a meaningful structure.

Think that you wouldn't be interested in this book if you are not doing a lot of presentations? Many of these principles can be used in situations where you are sitting in a conference room with ten people, across the desk at a job interview or in a virtual meeting. Training developers will also find very helpful information about how adults learn and designing more effective training presentation materials.

Do yourself and your next audience a favor. Buy this book, read it, study it, build your own cheat sheets from it, then enjoy the improved results from your presentations, large or small.
4 von 4 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Why This Book Was A Finalist For The 2012 Influential Marketing Book Awards 2. Januar 2013
Von Rohit Bhargava - Veröffentlicht auf Amazon.com
The easiest mistake to make when you are producing a presentation is to focus too much on the content and not enough on who you are actually presenting to. In this handy reference, Weinschenk introduces lots of ideas to help remind you about what is really important when it comes to creating and delivering a killer presentation ... really understanding your audience.

The 2012 Influential Marketing Book Awards are a curated list of the best business books from the past year by best selling author of Likeonomics and marketing consultant Rohit Bhargava (me!). The 15 finalists are selected from hundreds of marketing and business books that are released every year.
3 von 3 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Worth your time 26. August 2012
Von Cathys - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
I really enjoyed Susan approach to presentations. It was broken down in to bite size pieces and then put back together. I wish Susan would have used other examples vs her own website experience people need to be able to relate to a story so 2 -3 examples would have make this book a greater success in by book. Thank you Susan for your approach and knowledge.
8 von 11 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Practical & sound advice in an easy-to-read & up-to-date book. 9. Juni 2012
Von Marcel Oudejans - Veröffentlicht auf Amazon.com
As a professional speaker & magician who has a keen interest in the subjects of attention, marketing & communication, I would highly recommend this book. The information & advice revealed is up-to-date& practical. I have no hesitation recommending it to my professional colleagues who I am certain would agree.
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Helpful stuff. 2. Oktober 2013
Von Mick - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
Any person who is going to subject their associates to a PowerPoint presentation should be required to read this. Practical stuff.
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