- Bibliothekseinband: 660 Seiten
- Sprache: Englisch
- ISBN-10: 1439560765
- ISBN-13: 978-1439560761
- Größe und/oder Gewicht: 20,6 x 14 x 3,6 cm
- Durchschnittliche Kundenbewertung: 4.8 von 5 Sternen Alle Rezensionen anzeigen (4 Kundenrezensionen)
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Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist. His aim, in his new book, The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.
What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.) Friedman tells his eye-opening story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns will know well, and also with a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. His book is an excellent place to begin. --Tom Nissley
Where Were You When the World Went Flat?
Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we'd happily have peppered him with questions about The World Is Flat for hours. Read our interview to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?")
The Essential Tom Friedman
 From Beirut to Jerusalem |  The Lexus and the Olive Tree |  Longitudes and Attitudes |
More on Globalization and Development
-- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
From Booklist
*Starred Review* Although it may be catchy, the title of New York Times columnist Friedman's latest book needs explaining. "Flat" here means "level," as in the level playing field on which virtually any nation can now compete, thanks to the explosion of global telecommunications, including the Internet as well as the transfer of information from First World to Third--and back. There's also a leveling of hierarchies within organizations, thanks to the increasing democratization of information from sources such as the Web. Friedman cites 10 forces that have caused this "flattening," including the fall of the Berlin Wall ("We could not think globally about the world when the Berlin Wall was there," said one economist), the emergence of Netscape as an Internet platform, workflow software, open sourcing, outsourcing, the streamlining of the supply chain (witness Wal-Mart), the organization of information on the Internet (Google, Yahoo), and the ubiquity of powerful personal telecommunications devices. Friedman is very thorough at projecting the consequences of these changes, noting the benefits we all share from this hyper-globalization, while realistically addressing, for example, the challenges American workers will face in the coming decades from talented, highly motivated workforces in such countries as India and China. A little more humor might have offset the author's trademark earnestness; still, as he has with other global issues, Friedman brings coherence and a workable plan of action to the fundamental changes our world is experiencing. Alan Moores
Copyright © American Library Association. All rights reserved -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
Copyright © American Library Association. All rights reserved -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
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3 von 4 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
Thomas Friedman regales us with more boosterism for capitalist globalization. He's a clever writer, easy to read, and I had to give him credit recently for coming out strongly in favor of reducing U.S. dependency on oil imports. He blasted the oilheads of the Bush Administration for failing to exercise leadership on the issue, and their preference for drilling in ANWR and destroying Social Security instead of raising the CAFE standard (Corporate Average Fuel Economy) and pushing the all-out development of renewable energy. So I'll give him two stars instead of one. But unfortunately on his favorite topic of globalization, Friedman is only clever, not wise. He is an apologist for TINA, the fatalistic view that There Is No Alternative to the power of global capital, and he has persistently attacked the global justice movement. The Achilles Heel in his blinkered analysis is the environment. If capitalist industrialization continues at its current pace, it won't matter whether the U.S. or China is out in front of the parade, because the parade route is headed right for a cliff. Beyond that, he consciously and deliberately diverts our attention from our potential power to alter the course of events, to Be Realistic, and Demand the Impossible! What's it all for? Is life nothing more than produce-consume-and-die? I refuse to believe it. We don't have to accept TINA. The future isn't written yet! The heartless, twisted expansion of global capital is not MY vision of the future, it wasn't John Paul II's vision, it isn't the vision expressed in Genesis 2:15 which calls on us to be stewards of creation, and I hope it isn't your vision either.
I would also recommend ' Quest ' by Giorgio Kostantinos.
9 von 15 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
Das Buch von Thomas Friedman hat ähnlichen Wirbel ausgelöst wie in Europa die Pisa-Studie: Orientale hätten durchschnittlich einen um 10 höheren IQ als Amerikaner, Indien und China hätten zusammen jährlich 500.000 Hochschulabgänger, die USA nur 60.000. Indische Ingenieure, zunächst in die USA eingereist, gingen wieder zurück in ihr Heimatland, weil dort die Arbeitsbedingungen mittlerweile besser wären. In einer durch Telekommunikation FLACH gewordenen Welt muss niemand mehr auswandern. Es gibt keine hinderlichen Gebirgsketten mehr: Sekundenschnell kann jeder überall hinkommunizieren und sein Business machen: billigere Arbeitskraft anbieten, Erfindungen schnellstens bekanntmachen und dies durch clevere Fernvermarktung gigantisch multiplizieren. Nationale Zoll-Bremsen existieren da nicht mehr, auch Geld wird in sekundenschnelle um den Globus neu verteilt. Das Nachsehen hätten, meint Friedman, Gesellschaften mit teuren Gesundheitssystemen und hohen Managergehältern (amerikanische Chefs: 2,3 Millionen Jahresgehalt, indische Manager: nur maximal $ 88.117 Jahresgehalt - dies auch ein Tipp für Deutschland). Das Wettrennen würden deshalb vielleicht die Leute von Al-Qaida gewinnen (die er Islamo-Leninisten nennt und die sich trotz Armut ihre Würde nicht nehmen lassen wollten), weil die Islamisten sich nüchterner auf den globalen Ressourcen- und Überlebenskonflikt konzentrieren würden. Friedman regt sich zusätzlich darüber auf, dass Chinesen mit gebrochenem und hölzernem Englisch dennoch schneller und erfolgreicher darin seien, Konsumgüter weltweit in enormer Stückzahl an den Käufer zu bringen. Chinesische Studenten würden Bill Gates wie eine Britney Spears verehren. Amerikanische Studenten würden Britney Spears als Britney Spears konsumieren. Wenn Amerika da nicht allmählich aufwache, werde es bald mit seiner neuen Studentengeneration sehr im Hintertreffen sein...
4 von 7 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
This overwhelming book succumbs to the very scope of its ambition and the topics it covers: globalization and technology. Author Thomas Friedman literally covers the world for 'The New York Times', and his access to important local authorities, corporate executives, local 'Times' bureaus and researchers, the Internet and a tape recorder has enabled him to compile a huge amount of information. All of it buttresses his views about the important convergence of political and technological change. He offers interesting anecdotes about companies worldwide and intriguing conversations with friends, reporters and experts. But Friedman, well-spoken expert that he is, still needs an editor to tame his long chapters and repeated points. He conveys abundant knowledge, with incisive insights and interpretations, but skim where you must. With that caveat, we warmly recommend this wide-ranging treatment of technology's role in global business and politics.
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