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The Winner Effect: How Power Affects Your Brain

The Winner Effect: How Power Affects Your Brain [Kindle Edition]

Ian Robertson

Kindle-Preis: EUR 6,66 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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Compelling stories combine with cutting-edge science to show why coming first is not the same as being a real winner - engrossing Oliver James, author of Affluenza A compelling, vivid and instructive story of how we are empowered and how we are disempowered and how we succeed and how we fail - I really enjoyed it - a must read Raymond Tallis Fascinating ... he also has an attractive anti-determinism in his approach, because of his belief that our basic behaviour patterns are eminently changeable, not just by events but also, if we try to understand, by ourselves: the approach one would expect from a clinical psychologist Dominic Lawson, Sunday Times His book engagingly relates the nuances of why and how we win, and the pitfalls of getting juiced up on dopamine in extreme success and hungering for adulation and worship Irish Times Fascinating treatise Richard Fitzpatrick, Irish Examiner What does it take to be a winner; to be successful and achieve at an optimal level? Professor Robertson has masterfully synthesized cutting edge social, cognitive, and developmental psychology, as well ?as neuroscience with fascinating stories of notable people in the public eye to answer this question. Thoroughly researched and engagingly written by an international scholar, once you begin reading ?this book it will be difficult to put down. Whatever your profession, this remarkable book will most assuredly resonate with you John B. Arden PhD, author of Rewire Your Brain


What makes a winner? Why do some succeed both in life and in business, and others fail? And why do a few individuals end up supremely powerful, while many remain powerless? Are men more likely to be power junkies than women?

The 'winner effect' is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too.

Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. The effect is as strong as any drug. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.

By understanding what the mental and physical changes are that take place in the brain of a 'winner', how they happen, and why they affect some people more than others, Robertson answers the question of why some people attain and then handle success better than others. He explains what makes a winner - or a loser - and how can we use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.


  • Format: Kindle Edition
  • Dateigröße: 761 KB
  • Seitenzahl der Print-Ausgabe: 320 Seiten
  • Verlag: Bloomsbury Publishing; Auflage: 1 (7. Juni 2012)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B0081V48GW
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Amazon Bestseller-Rang: #35.869 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

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Die hilfreichsten Kundenrezensionen auf (beta) 4.1 von 5 Sternen  11 Rezensionen
9 von 10 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Interesting But Rationalises 18. Oktober 2012
Von TREX - Veröffentlicht auf
Format:Gebundene Ausgabe
This book is basically about the psychological phenomena surrounding power : the drives common in those who seek it; the biochemical effects - as observed via functional magnetic resonance imaging (fMRI) - of having and exercising power on various parts of the brains of its holders; changes in the the external behaviour of people with power and without it; factors affecting one's drive for power; and, principally, the need to have restrictions of those who exercise power.

This book has very interesting first and last chapters.
The first deals with something many of us have experienced - the burden of expectation. Using examples of both celebrities and friends/patients from the author's own experience, the destructiveness of overhigh expectation for children of famous people is explored. One thing sadly missing in this chapter is the final part of the story of Robertson's young patient, "Tony", whose "under-achieving" was revealed to be no more than a false expectation of inherited ability by his high-achieving parents. The author could (and really should) have checked to see if his proscribed therapy for "Tony" really brought about the desired effect.

But the other chapters all drag a little - perhaps none more so than the one where he uses Tony Blair as an example of how people in power become so addicted to it that they lose the trust and support of some vital friends : in his case, Bill Clinton.
Any book that uses celebrity examples runs the risk of losing both the reader's empathy and agreement despite the quality of the arguments offered : celebrities are really not living like the rest of us. This is the case in this chapter, and indeed also in parts of other chapters.

But overall this book is quite informative, not least about functional magnetic resonance imaging (fMRI) and its contributions to modern psychology. It makes some telling points about people's behaviour on attaining power - whether they want power for self-gratification (p-power types) or to benefit others (s-power types).
In this book one detects at times - not unusual with psychologists - a tendency to rationalise as a psychological issue what most lay people would describe as a straightforward moral/ethical failing in people. When a person finds him-/herself doing something that hurts others just for the sense of power and won't stop, this is not, fundamentally, a psychological problem. Neither does the cure involve therapy - at least not in the accepted sense of the word !

The final chapter is very readable and summarises the author's desire for imposing more stays on those given power in modern society - not just politicians but press-barons, judiciary, parole officers, teachers and, not least, parents.

Although not an outstanding work of its kind, this is a thought-provoking book.
6 von 6 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A Winner of a Book 18. Oktober 2012
Von Book Fanatic - Veröffentlicht auf
Format:Gebundene Ausgabe
I loved this book. It has a somewhat quirky approach that can be seen in the chapter titles:

The Mystery of Picasso's Son - Are we born to win?
The Puzzle of the Changeling Fish - Is winning a matter of chance and circumstance?
The Enigma of Bill Clinton's Friend - What does power do to us?
The Mystery of the Oscars - Why do we want to win?
The Riddle of the Flying CEOs - Does winning have a downside?
The Winning Mind

According the the author, Ian H. Robertson, the winner effect is a label for a biological phenomena in which someone who has has success (is a "winner") is more likely to have more success. This isn't just due to learning how to win, but is actually a result of hormonal and chemical changes in the brain.

So people who win a game, a sport, a battle, or in business undergo changes that lead to more winning. The winners are more likely to win again - the rich just get richer. Robertson uses many examples from real life to describe the conditions and causes of this effect. In doing so the reader will learn what makes some people winners and how you can use this knowledge to both understand others better and harness the winner effect in your own life. Robertson also sounds a warning about the addictive nature of winning and how when it "goes to the head" can lead to problems.

This is a content dense book but written in a way that makes a very enjoyable read.

I read a lot of books on human behavior and the brain and if you enjoy those topics you will love this one.

Highly recommended.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen I am giving this book five stars because it does not allow me to give ten. 3. Januar 2014
Von ozgur bolat - Veröffentlicht auf
Every now and then comes a book that changes all your perspective on life. This book has everything i look for in a book.
It has a strong argument. It is backed with solid science. Prof. Robertson is not only a great scientist, but also a great story teller. If you are interested in power, leadership and influence, this book is for you. I also learnt how to be happy.
2 von 2 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Really Good Insight to Power 16. Juli 2012
Von Donal - Veröffentlicht auf
Format:Kindle Edition|Verifizierter Kauf
Really well written and thought out, Roberson has a an excellent writing style and manages to make most of the technical matter seem accessible. recognised a lot of people in the material, would recommend this a a good read and am looking forward to reading his other books. Not one for hte beach though.....
1 von 1 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen I never thought winning could be so confusing and hard to relate to 4. Juli 2014
Von Sam Hiced - Veröffentlicht auf
Format:Gebundene Ausgabe
This book has it's ups and down. For me, though, the downs became to heavy and I put it down about halfway through. I thought the first chapter was informative and interesting. I could relate to it. After that it started to become atmospheric. As a previous reviewer mentioned, I thought the chapter about Blair and Clinton was silly. Also I felt like he repeated himself considerably. The whole chapter sounded like something I would expect a college cohort to write, not an author with an editor. Was there an editor, even? Much of the time it seemed like he was absent.

Most disagreeable, however, for me was his terribly annoying writing tactics. He introduces a topic, and then says in order to answer that question we must first answer this question. He introduces the new question and then going further into the inception, he says to answer this second question first me must answer this third question. By this point, I have completely forgotten the original question he is trying to answer! I found it very confusing and off-putting.

Consciously I decided to give it several chances. After I skipped the end of the Blair chapter through sheer dismay, and started the next chapter only to learn it would be focused on Oscar winners, I lost all hope. I would rather devote my time to better written, more informative books. I want to like this book because the data is there and the subject is interesting, but the author made it incredibly hard. This book will stay filed and maybe someday I'll finish it. Although, I wouldn't count on it.
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