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The Visual Organization: Data Visualization, Big Data, and the Quest for Better Decisions (Wiley & SAS Business) (Englisch) Gebundene Ausgabe – 25. April 2014

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The VISUAL ORGANIZATION
 
Data Visualization, Big Data, and the Quest for Better Decisions
 
Thoreau once said, "It's not what you look at that matters; it's what you see."
 
In today's business world, it's not exactly easy to see what's going on. Most people are overwhelmed by data.
 
Amidst all of the hype and confusion surrounding Big Data, a new type of enterprise is emerging: The Visual Organization. An increasing number of organizations have realized that today's volume, variety, and velocity of data require new applications. More than technology, though, they have adopted a different mind-set--one based upon data discovery and exploration, not conventional enterprise "reporting." These companies understand that interactive heat maps and tree maps lend themselves to data discovery more than Microsoft Excel, static graphs, pie charts, and dashboards.
 
For example, most people have heard of Netflix. Still, relatively few realize that behind the scenes, Netflix does some remarkable things to make the magic happen. Netflix uses fascinating dataviz tools to discover trends, diagnose technical issues, and unearth extraordinarily valuable insights about its customers.
 
Employees at Autodesk use a remarkable and interactive tool that visualizes current and historical employee movement. From this, they can identify potential management issues and see what a corporate reorg really looks like.
 
And then there's eBay. Powerful data-discovery tools allow the company's employees to effectively "see" what ebay.com would look like....as a brick-and-mortar store.
 
It's time to get visual.
 
The Visual Organization is the sixth book by award-winning author, keynote speaker, and recognized technology expert Phil Simon. Simon demonstrates how a new breed of progressive enterprises has turned traditional data visualization on its head In their place, they are embracing new, interactive, and more robust tools. And these tools help separate the signals from the noise that is Big Data. As a result, they are asking better questions and making better business decisions.
 
Rife with real-world examples and practical advice, The Visual Organization is a full-color tour de force. Simon deftly explains how organizations can do more than just survive the data deluge; they can thrive in it. It is required reading for executives, professionals, and students interested in unleashing the power of data.
 
Start to see your business differently.

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Praise for The Visual Organization
 
"The sheer amount of data coming at us these days is overwhelming companies both small and large. It's no wonder that so many miss out on the opportunities right in front of them. The Visual Organization manifests how a wide range of companies is leveraging new and powerful visual tools. Read it and turn your company into a more efficient, data-driven, decision-making machine."Frank Gruber, CEO & Co-Founder, Tech Cocktail; Author of Startup Mixology
 
"There is data everywhere, but how many of us actually use it to drive our work? People learn in different ways, and for many a visual approach is most powerful. Unfortunately, most organizations have overlooked the opportunity in the visual presentation of data. With The Visual Organization, no longer is there an excuse for doing so. Simon offers a nuanced and refreshing view on contemporary data visualization through compelling storytelling, and yes, great visuals."Terri L. Griffith, Chair, Management Department, Santa Clara University; Author of The Plugged-In Manager
 
"There's good news in this dazzling book. Yes, Big Data is overwhelming, but progressive organizations have found a way to identify the signal in its noise. Through a mix of analysis and synthesis, Simon demonstrates how it's possible to see not only the forest, but the trees."Brad Feld, Co-founder and Managing Director, Foundry Group; Co-author of Startup Life
 
"As we've come to expect from him, Phil doesn't just write about a topic. Instead, he explores it deeply, connecting it to the business, technology, and societal world around us. Somehow he has the uncanny knack to offer sage advice for both IT and business professionals-this time about visual data expression-and bedeck it in a fantastic narrative."Douglas Laney, Research Vice President, Information Innovation, Gartner
 
"It's now critical to display data in ways that leverage our human visual capabilities and empower us to discover predictive insights from data To that end, The Visual Organization is essential reading."Eric Siegel, Founder, Predictive Analytics World; Author of Predictive Analytics
 
"It's clear that Big Data is transforming business. Less clear until now, however, is how companies can fully leverage its power to generate breakthrough insights Phil Simon's deft exploration of data visualization will change the way you see the world."Dorie Clark, Author of ReinventingYou; Adjunct Professor, Duke University Fuqua School of Business

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1 von 1 Kunden fanden die folgende Rezension hilfreich Von Jörg Hoewner am 30. Juli 2014
Format: Kindle Edition
Kurzverdikt: Lesenswert.

Infografiken, Datenvisualisierungen, Datenjournalismus: Kaum ein Thema ist so “en vogue”, wie die Frage, wie aus der Visualisierung komplexer Sachverhalte und/oder umfangreicher quantitativer Informationen ein Mehrwert an Erkenntnis gegenüber linearen oder textlichen Formen der Informationsvermittlung generiert werden kann.

Wie “Data Visualization” von Small und Big Data genutzt werden könnte, um sie betriebswirtschaftlich zu nutzen, geht es in diesem Buch. In drei Teilen widmet sich Phil Simon (Twitter: @philsimon) den Themen: Wie ist der Stand in Dingen Datenvisualisierung? Welche Rolle spielt dabei das semantische, visuelle, API-getriebene Netz? Welche Werkzeuge zur Analyse und Visualisierung stehen zur Verfügung? Wie sieht es der Praxiseinsatz aus (anhand dreier Fallbeispiele)? Wie wird eine Organisation “visuell”? Welche Hürden und Fallstricke gibt es, wie umgeht man sie?

Insgesamt ist das Buch flüssig geschrieben, dem Thema angemessen gut illustriert und wartet mit einer ganzen Reihe von interessanten Linktipps und Hinweisen auf kostenpflichtige und Open Source-Werkzeuge auf.

Allerdings bleiben wichtige Fragen unbeantwortet oder werden nur sehr oberflächlich gestreift:

1. Es wird kaum darauf eingegangen, wie man an Daten kommt oder was mögliche Datenquellen sein könnten

2. Der Prozess der notwendigen Veränderungen hin zu einer “Visuellen Organisation” bleibt in der Beschreibung oberflächlich, ja, fast nicht existent.
3. Die Fallbeispiele kommen vor allem aus IT- bzw. Online-Unternehmen oder aus dem Bereich Verwaltung (wo umfangreiche Datenmengen natürlicherweise anfallen).
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Amazon.com: 40 Rezensionen
7 von 8 Kunden fanden die folgende Rezension hilfreich
The real life of information visualization 1. April 2014
Von Santiago Ortiz - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
So far, published books about information visualization focused on the design results and gave few or none insight about how visualizations are actually being used. This is bad because we don’t have the full story, we miss what is probably the most important information we need to know which visualization techniques and strategies are the good ones, and which the bad ones: the user feedback. Think on UX, product development and the lean methodology: we now understand that only researching on how a project is actually being used (in actual contexts, by actual users) we can know when there is real value on it. But in the infovis field we don’t have that culture… maybe some have, there are exceptions for sure, but it’s not yet represented in blogs or books.

The formal way visualization methods are assessed is in experiments with control groups, that is: out of any possible real context. These tests mainly focus on perception and memory. But information visualization is a complex media, a communication channel, a new writing, a one that goes way beyond techniques to convey specific numeric values and help memorize them. Those approaches are equivalent to assess a book by the reading quality of its font. Yes, with a very bad font the book can be ruined and a reader won’t understand, enjoy or memorize a thing; but you don’t asses a book solely by the font it uses. Another metaphor: imagine evaluating a tennis player solely by her mental and physical conditions, but not taking into account her performance on the court!.

As a visualization professional, I was long expecting lecture material about the real life of visualization: how it’s being used within organizations, which are the success and the failures cases, how complex a visualization should be in order to be innovative and compelling without generating fears, etc… I need that guide to help me delivering the best possible results to my clients.

Phil Simon did the job: he knocked doors at several companies (not all opened) and made the right questions. The Visual Organization is a book that reveals at least two important facts: 1. companies, regardless of their size, need to incorporate data to survive, and visual tools could be of great help, if not required, 2. this is not an easy step: the market of data science and visualization tools is a mess, and a company needs to research a lot and probably try different solutions. The book is definitively of great help for a company that wants to become a visual organization: Phil describes four levels that serve as a map to make consistent steps towards that goal.

I missed in the book more specific information. Except for a few remarkable cases, I was eager to know more about the specific visualization methods, how they work, how they were used, when they failed and succeeded and why. A book with such a degree of detail would be 1800 pages long, and, on another hand, the book provides you the necessary information to further investigation. I expect Phil will continue filling the hole in the water, and that others will follow his lead. Meanwhile, The Visual Organization is a must for visualization professionals that are concerned about how their projects perform in real life, and for companies that want to become more data(visual)-driven.
5 von 6 Kunden fanden die folgende Rezension hilfreich
A great read on the power and impact of data visualization 18. März 2014
Von Jonathan Salm - Veröffentlicht auf Amazon.com
Format: Kindle Edition
With The Visual Organization, Simon goes beyond the basics established in his previous book, Too Big to Ignore, turning his expert eye towards data visualization – what it is, why it matters, and how becoming a visual organization can make a business more nimble, more innovative, and ultimately, more successful.

The Visual Organization succeeds in its wealth of case studies and examples, which Simon uses to structure his arguments. His examples show how data visualization best practices can benefit businesses from the leanest startups such as micro-pollsters Wedgies to industry giants such as Netflix and AutoDesk.

Simon spends the first half of The Visual Organization establishing the worth of a visual organization and the second describing how to get there. While his central thesis gets bogged down by a largely abstract chapter on a four-level visual organization framework, The Visual Organization’s case studies, tips, tricks, and debunked data viz myths keep the book interesting from start to finish.

Overall, The Visual Organization succeeds in describing how businesses can harness the power of Big Data through data visualization. Simon’s storytelling-based approach easily clarifies complex business issues and keeps the book light and easy to read. The Visual Organization should find plenty of fans as data visualization goes beyond buzzword and into the mainstream.

This is an abridged and edited version of the review I published for Visually - [...]
2 von 2 Kunden fanden die folgende Rezension hilfreich
Next frontier in big data analysis and decisions 1. April 2014
Von Phil Rosenzweig - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
So much is heard today about big data and the promise of data analysis for better decisions. In this book -- practical, easy to understand, and with many examples and stories -- Phil Simon addresses how companies can effectively transform masses of bits and bytes into a useful form.

The key, as he describes it, is to present data in visual form, which can help represent large quantities in a way taht lends itself to understanding. Dataviz, as Simon puts it, is the way to make the intangible more concrete and intuitive.

Netflix serves as one example, taking masses of streaming information and using them to capture key relationships. Much of this, of course, does not show up on a visual dashboard at all, much less call for humans to scan, spot, reflect, and decide. It all goes on without becoming visual at all -- which indeed is the power behind not only Netflix but amazon and many others. It is by bypassing the need for visual examination that these companies transform big data into effective decisions.

In sum, the principles here -- how to capture data in visual format for better decisions -- is a useful next frontier in the way that organizations generate and capture data. The Visual Organization is very readable and useful guide through the promises of big data, and can be usefully applied for making decisions that are smarter and more timely.
2 von 2 Kunden fanden die folgende Rezension hilfreich
Learn how to use data to make your organization better! 28. März 2014
Von Andre Faria - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Did you know that "today the average man is exposed to more data in a single day than his fifteenth-century counterpart was in his entire lifetime"? That's awesome, isn't it? Besides, "anyone today can access a wide trove of scientific, economic, health, census, and government data". More and more data sources are being released every day for us to make use of it.

A visual organization that recognizes the power of data and use it for its benefit. This book gave me a very good overview of everything that is happening right know in the world of #dataviz, and also some tips of where I can look to get more information about it and where too see it being applied in practice.

I definetly recommend the reading.
2 von 2 Kunden fanden die folgende Rezension hilfreich
Excellent resource- presented well with many useful examples 20. März 2014
Von Bobbi - Veröffentlicht auf Amazon.com
Format: Kindle Edition Verifizierter Kauf
The never ending search for a better way to present data to shamble decision making and strategy based on what we can know lead my to Phil Simons book. His use of real world examples makes this more than just a set of concepts, and will give you the ability to improve your data visualizations for immediate improvement.
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