- Taschenbuch: 240 Seiten
- Verlag: Adams Media; Auflage: 0003 (19. April 2006)
- Sprache: Englisch
- ISBN-10: 1593374968
- ISBN-13: 978-1593374969
- Größe und/oder Gewicht: 22,6 x 16,8 x 1,7 cm
- Amazon Bestseller-Rang: Nr. 273.710 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Produktbeschreibungen
Kurzbeschreibung
More than 5 million businesses have profited from this unique step-by-step marketing system. "The Ultimate Marketing Plan, 3rd Edition" shows readers how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.
Synopsis
More than 5 million businesses have profited from this unique step-by-step marketing system. "The Ultimate Marketing Plan, 3rd Edition" shows readers how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.
In diesem Buch
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Einleitungssatz
In 1978, when I started my career as a professional speaker and seminar leader, one of the venerable deans of public speaking, Cavett Robert, sagely cautioned: "Don't be in too much of a hurry to promote, until you get good. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
In 1978, when I started my career as a professional speaker and seminar leader, one of the venerable deans of public speaking, Cavett Robert, sagely cautioned: "Don't be in too much of a hurry to promote, until you get good. Lesen Sie die erste Seite
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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74 von 82 Kunden fanden die folgende Rezension hilfreich
Ultimate it is not
12. April 2007
Format:Taschenbuch|Von Amazon bestätigter Kauf
I am in the planning stages of a new business venture. I have never written a marketing plan before and needed some insight and advice as to what tactics work and how to write the plan itself.
This book reads like a list of useful one-liner marketing tips and examples of how the author's friends have used them. It is not a how to book on writing a marketing plan, and it does not go into much depth as far as how you might accomplish the things that he recommends.
The most annoying part of this book is that every other page contains an advertisement for you to join some 12-week commitment mailing list that the author has created. He entices you by saying that you will receive additional tips and information for 12 weeks.
HELLO!!! McFLY!!! Didn't I just buy your book so that I could learn your marketing insights? YES! So then why do you make it seem like I just paid for the teaser information, and that the good stuff is behind the curtain that requires me to become a pawn in your marketing career? My price of admission stops at the price of this book, and it should not seem like I'm only getting half of the story that I paid for!
This book reads like a list of useful one-liner marketing tips and examples of how the author's friends have used them. It is not a how to book on writing a marketing plan, and it does not go into much depth as far as how you might accomplish the things that he recommends.
The most annoying part of this book is that every other page contains an advertisement for you to join some 12-week commitment mailing list that the author has created. He entices you by saying that you will receive additional tips and information for 12 weeks.
HELLO!!! McFLY!!! Didn't I just buy your book so that I could learn your marketing insights? YES! So then why do you make it seem like I just paid for the teaser information, and that the good stuff is behind the curtain that requires me to become a pawn in your marketing career? My price of admission stops at the price of this book, and it should not seem like I'm only getting half of the story that I paid for!
18 von 20 Kunden fanden die folgende Rezension hilfreich
Lively presentation of marketing basics
4. Juli 2006
Format:Taschenbuch
Author and speaker Dan Kennedy has written a basic, solid manual for marketing practitioners. He covers all the familiar fundamentals from developing a unique selling proposition (USP), to practicing target marketing, to using testimonials and celebrity endorsements. His plan is well organized, carefully thought out and based on his own extensive experience in marketing and sales. Certainly Kennedy's plan, which is made up mostly of tried-and-true marketing strategies, can help your business. However, seasoned marketing professionals looking for new tactics will require something more advanced. We suggest this book to marketers beginning their careers, small business owners conducting in-house marketing or people in other fields seeking an overview of marketing.
12 von 14 Kunden fanden die folgende Rezension hilfreich
Just For Beginners
9. Mai 2007
Format:Taschenbuch|Von Amazon bestätigter Kauf
If you are into marketing at all - especially online marketing - you know about Dan Kennedy. And you either love him or hate him. I actually love his approach and strategies because at the end of the day - they work. So when I read this book I was wondering how informative it would be. I probably should have read this book when I was starting my business because while it is pretty comprehensive etc. it is written primarily for the beginning marketer. So if you are starting your business - I recommend that you pick this book up and introduce yourself to Dan's philosophy and proven strategies for marketing your business. It's worth the read.
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