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The Truth About Starting a Business

The Truth About Starting a Business [Kindle Edition]

Bruce Barringer

Kindle-Preis: EUR 10,09 Inkl. MwSt. und kostenloser drahtloser Lieferung über Amazon Whispernet

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Kindle Edition EUR 10,09  
Taschenbuch EUR 17,10  




“This book should be on the seasoned entrepreneur’s list of ‘what I should have read before I started my business.’”

JOE KEELEY, President & CEO, College Nannies & Tutors Development


“This is one of the best entrepreneurship books I’ve read...I wish I had this book when I first started out.”

RYAN O’DONNELL, Cofounder and CEO, BullEx Digital Safety


Your own business: Take the leap, make it happen, and make it succeed!


·   The truth about choosing the right business for you and maintaining a healthy personal life

·   The truth about planning, funding, hiring, and successful launches

·   The truth about financial management, marketing, and growth


This book reveals 53 bite-size, easy-to-use techniques for choosing, planning, launching, and growing your winning business.


You’ll learn how to generate and test business ideas, and pick the one that’s best for the right entry and locate your business...raise your team and get expert advice...protect your business secrets and intellectual property...effectively brand your business and market its offerings...handle pricing, distribution, and sales...manage your finances to specific objectives...prepare for growth...and even maintain your work/life balance as an entrepreneur. This isn't “someone's opinion”: it's a definitive, evidence-based guide to building your own successful enterprise--a set of bedrock principles you can rely on whoever you are, wherever you are, and whatever business you choose to launch.

Über den Autor und weitere Mitwirkende

Bruce R. Barringer, a renowned expert on entrepreneurship, is a professor of management at the University of Central Florida. His books include Entrepreneurship: Successfully Launching New Ventures, 2nd Edition, Preparing Effective Business Plans: An Entrepreneurial Approach, and What's Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business.


  • Format: Kindle Edition
  • Dateigröße: 259 KB
  • Seitenzahl der Print-Ausgabe: 224 Seiten
  • Gleichzeitige Verwendung von Geräten: Bis zu 5 Geräte gleichzeitig, je nach vom Verlag festgelegter Grenze
  • Verlag: FT Press; Auflage: 1 (16. Dezember 2008)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B001QL5MYG
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Amazon Bestseller-Rang: #732.283 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

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Es gibt noch keine Kundenrezensionen auf
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Die hilfreichsten Kundenrezensionen auf (beta) 4.0 von 5 Sternen  5 Rezensionen
21 von 21 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Much good, but some less than, this book is worthy of a wanta-be enterpreneur's time when considering howto get started in biz. 12. April 2009
Von Jeff Lippincott - Veröffentlicht auf
This book was nice. It covers the basic business topics that a wanta-be entrepreneur or startup specialist needs to consider when founding a for-profit venture, i.e., finance, marketing, organization, team building, and technology. I found this book to be a mere primer - not an indepth or learned treatise. It was certainly well organized and fairly well written, and includes the following chapters:

1. What it takes to be a business owner
2. Generating & testing business ideas
3. Entry strategies
4. Getting up & running
5. Raising money
6. Building a new business team
7. Intellectual property
8. Marketing
9. Financial management
10. Growing a business
11. Starting a business & maintaining a healthy personal lifestyle

I particularly liked the number of references to SCORE dot org, the nonprofit organization to which I volunteer. And I thought it covered a lot of what I cover in my initial client interviews when I work for SCORE.

I was disappointed in the coverage of Internet businesses, franchising, and network marketing. I did not think these topics were done well nor complete. The perspective on them was slanted. And I kind of wish the author had just not mentioned them as separate topics as a result.

The topic of "choice of legal entity" was lacking. I did not agree with the author on which entity between a corporation and a limited liability company (LLC) is the cheapest route to go. It really depends on the circumstances of a particular situation. There was no discussion of costs regarding single-member LLCs versus multi-member LLCs. Single-member LLCs are almost always the cheapest route to go if there is only one owner. And if there are more than one owner it must be debated whether to go the LLC route or C corp route. An LLC is more analogous to a partnership than an S Corp - and the author ignored this in his writing. And it is partnership agreements and operating agreements that make partnerships and multi-member LLCs expensive. There was no mention about this.

I think the coverage regarding Web sites was weak, too. I did not see that the different types of sites were discussed: brochure, lead-generating, credibility boosting, customers services & sales, or media/information. A Web site cannot meet all objectives of the business owner. To be effective a site should have no more than two of the above objectives. And there should have been some discussion of the importance of domain name ownership and email accounts. There wasn't.

But the book did a good job stressing the importance of a business plan. By writing a business plan you determine the feasibility of the startup. And by writing (rather than winging) you will fail on paper instead of in real life. Fail on paper until you succeed there. Then take that written document and use it as a roadmap to success in starting your company. 4 stars!
5 von 6 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Comprehensive plan for success in business 10. Mai 2010
Von Rolf Dobelli - Veröffentlicht auf
Starting a business is a serious undertaking. You need an inexhaustible supply of enthusiasm, energy, resilience and good fortune - and plenty of funding doesn't hurt either. getAbstract finds that management professor Bruce Barringer cites every salient detail - however briefly - in this comprehensive, condensed look at entrepreneurship. In his list of 53 "truths" about getting a business underway, he doesn't try to discourage you from fulfilling your dreams, but he asks you to be deeply introspective about your motives and abilities. Owning a business can be fraught with pitfalls, and any lack of commitment will greatly diminish your chances. Despite entrepreneurship's numerous challenges and frustrations, Barringer contends that it offers tremendous potential rewards, and he tells you how to pursue them.
1 von 1 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen good choice 15. Mai 2011
Von autumnmoon - Veröffentlicht auf
Format:Kindle Edition
I agree with both of the other reviewers. The book is well written and covers the basics. I have a BS in Business Management from many years ago. It was just the refresher I needed. Worth every penny.
5.0 von 5 Sternen Great guide to starting a business 7. Oktober 2013
Von Tiffany Leber - Veröffentlicht auf
Format:Taschenbuch|Von Amazon bestätigter Kauf
I was assigned to read this book in my Entrepreneurship class. This book is great it covers many things in easy-to read sections, and is easy to flip to a section. The concepts are easy to understand guide to starting a business.
0 von 1 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Starting your own business 2. Januar 2012
Von Peoh Guy - Veröffentlicht auf
Format:Kindle Edition|Von Amazon bestätigter Kauf
Very interesting article about starting you own business. Good ideas, of course talk to any successful businessman, (can't spell entreprenuer and amazon doesn't think enough of its customers to come up with a spell check in their review writtting software) to get ideas that really werk.
Waren diese Rezensionen hilfreich?   Wir wollen von Ihnen hören.

Beliebte Markierungen

 (Was ist das?)
promising new business ideas emerge from three sources: changing environmental trends, unsolved problems, and gaps in the marketplace. &quote;
Markiert von 51 Kindle-Nutzern
A description of the product or service and its benefits The intended target market A description of how the product or service will be sold A brief description of the companys initial management team &quote;
Markiert von 42 Kindle-Nutzern
IBIS World, a company that publishes market research on all industries and subcategories within industries. IBIS World is a fee-based service but is normally free if accessed through a library. &quote;
Markiert von 35 Kindle-Nutzern

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