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The Trump Card: Playing to Win in Work and Life [Englisch] [Gebundene Ausgabe]

Ivanka Trump
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13. Oktober 2009
From the daughter of business mogul Donald Trump and a rising star in the Trump organization, this New York Times bestseller is a business book for young women on how to achieve success in any field, based upon what Ivanka Trump has learned from her father and from her own experiences.

Inspiration. Success. Confidence. Passion. No one is born with these qualities, but they are the key ingredients for reaching goals, building careers, or taking a blueprint and turning it into a breathtaking skyscraper. In The Trump Card, Ivanka Trump recounts the compelling story of her upbringing as the ultimate Apprentice, the daughter of Donald and Ivana Trump, and shares the life lessons and hard-won insights that have made her a rising star in the business world.

Whether it’s landing that first job, navigating the workplace, or making a lasting impact, Ivanka’s valuable, practical advice for young women shows how to:

• Use uncertainty to your advantage—thrive in any environment
• Step up and get noticed at work—focus and efficiency will open doors
• Create a strong and consistent identity—your name and reputation are your best assets
• Know what you want—get the most out of any negotiation.

Ivanka also taps into the wisdom of today’s leaders, including Arianna Huffington, Russell Simmons, and Cathie Black, with “Bulletins” from her BlackBerry. “We’ve all been dealt a winning hand,” she writes, “and it is up to each of us to play it right and smart.”
-- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch .

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  • Gebundene Ausgabe: 256 Seiten
  • Verlag: Touchstone (13. Oktober 2009)
  • Sprache: Englisch
  • ISBN-10: 1439140014
  • ISBN-13: 978-1439140017
  • Größe und/oder Gewicht: 15 x 23,8 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 200.696 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

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Über den Autor und weitere Mitwirkende

Ivanka Maria Trump is a businesswoman, a one-time fashion model, and the daughter of Ivana and Donald Trump. Ivanka joined The Trump Organization in 2005 as a member of the development team and is currently Vice President of Real Estate Development and Acquisitions. She actively participates in all aspects of real estate development from deal evaluation, analysis and pre-development planning to construction, marketing, operations, sales and leasing. She has expanded the Trump Organization’s interests internationally, bringing the highly acclaimed Trump International Hotel & Tower brand to the global market. In addition, she joined forces with Dynamic Diamond Corp., a diamond trading company, to design and introduce a line of jewelry at the brand's first flagship retail store called 'Ivanka Trump' on Madison Avenue. Ivanka received her bachelor’s degree from the Wharton School of Finance at the University of Pennsylvania, graduating summa cum laude.

Leseprobe. Abdruck erfolgt mit freundlicher Genehmigung der Rechteinhaber. Alle Rechte vorbehalten.


You can’t build a reputation on what you are going to do.


In business, as in life, nothing is ever handed to you.

That might sound like a line coming from someone with a back-story like mine—and a load!—but if you know me and my family, you’ll understand that I come by these words honestly. Yes, I’ve had the great good fortune to be born into a life of wealth and privilege, with a name to match. Yes, I’ve had every opportunity, every advantage. And yes, I’ve chosen to build my career on a foundation built by my father and grandfather, so I can certainly see why an outsider might dismiss my success in our family business as yet another example of nepotism.

But my parents set the bar high for me and my brothers. They gave us a lot, it’s true, but they expected a lot in return. And you can be sure we didn’t rise to our positions in the company by any kind of birthright or foregone conclusion. My father is definitely not the kind of guy who’d place his children in key roles within his organization if he didn’t think we could surpass the expectations he had for us. You see, in the Trump household, it was never just about meeting the expectations of others. It was about exceeding them. It was about surprising people. And being the best. Anything less was second-rate, which probably explains one of my biggest worries starting out—that I would merely be competent at my job in the Trump Organization. Good enough, and nothing more.

I can still remember how anxious I felt, how completely out of my element, when I was appointed to the board of directors of Trump Entertainment Resorts, the parent corporation of our casino operations in Atlantic City. Realize, this was no closely held family business. It was a public company, so there was enormous pressure to prove that I belonged. Some of that pressure was real, and some of it was imagined—but that didn’t make it any less terrifying. I can still remember walking over to my first board meeting at the law offices of Weil, Gotshal & Manges, feeling incredibly nervous the whole way. It was just a five-minute walk, but that was more than enough time to think through every worst-case scenario. It didn’t help that just before I left my office someone pointed out that I was about to become the youngest director on the board of a publicly traded company in the United States; I had enough to worry about already. I was twenty-five years old, just a year or so into my tenure at Trump, about to sit around a conference table with a group of middle-aged men—some of whom, I’m sure, would be wondering what the hell I was doing there. On some level I knew that I’d been tapped to represent the voice of a younger generation and to represent my family’s interests in the company that bore our brand. But on another, I worried that I’d be exposed as a kid in over her head. My formal appointment was still subject to board approval, and I still had to apply for a gaming license and gain other clearances, but I vowed on that uneasy walk that I would never give these people a reason to question the value I brought to the table.

The whole way over to that meeting, it felt to me as if my appointment to the board was stacked all the way against me: I was young and inexperienced; I was a woman; and I was Donald Trump’s daughter. (It might appear as if this last would be a plus, but I didn’t see it counting for a whole lot in my favor; if anything, it might have given the impression that I had been tapped only for some vague public relations value.) Growing up with two brothers, I’d watched enough baseball to know that you get only three strikes, so I might have counted myself out before I even stepped to the plate. But then I realized that what some people might regard as a negative, others might see as a strength. Maybe my relative youth and inexperience would help me offer a fresh take. Maybe the board needed a young woman’s perspective. Maybe the fact that I was Donald Trump’s eyes and ears on the board, as I was at the Trump Organization and on his reality television show, would make me uniquely qualified to offer insights and strategies for positioning the three Trump-branded casinos that were the primary assets of the company.

In any case, it was overwhelming. Intimidating. So how did I handle it? I dug in, breathed deep, and vowed to do whatever it took to show my new colleagues on the board and the company’s management team that I added real value. And merely belonging wouldn’t quite cut it, in my estimation. I was determined to play an integral role. I might be nervous, but I wouldn’t show it. I might be intimidated, but I wouldn’t show it. I might even be a bit overmatched, in my first few meetings, but I’d get up to speed before long. And sure enough, that’s just what happened. By the end of that first meeting, most of my anxieties fell away, and I walked back to my office in Trump Tower feeling as if I had made a contribution, after all. As if I would make an even greater contribution going forward.

Let’s face it, when you come from a place where good enough is not quite good enough, you’re bound to push yourself. You’re disinclined to take anything for granted. And you’re not about to be dismissed just because someone might think you’ve had an unfair advantage. These days, I try not to let it bother me when someone jumps to conclusions about my abilities. I have a tough skin and enough confidence not to worry too much about being underestimated because of my last name, my relative youth, or my modeling background. It comes with the territory. I’ve reached the point where I know I’m no lightweight. I’m perfectly capable of separating my colleagues and associates from this type of snap judgment when it comes up—which happens less and less these days, I’m happy to report.

The message I put out to people who are prepared to write me off before even meeting with me: get over it. It’s the same message I used to give to myself whenever I spent too much time worrying what people would think of me or how I’d risen to my position in the company or what attributes I brought to the table. I’d catch myself agonizing along these lines and think, Just get over it, Ivanka. Or, It’s not your problem, it’s theirs. After all, I eventually realized, we’ve all got our own baggage. Whatever we do, whatever our backgrounds, we’ve all had some kind of advantage somewhere along the way. Some break that might have gone to someone else. Some edge or inside track we couldn’t have counted on.


As long as I’m on that inside track, I might as well work that metaphor a bit more to make my point. That perceived lead I might have had starting out? It’s like the stagger you see in a middle-distance event at a track meet. You know, where the runners line up in a stepping-stone way in their separate lanes, the runner in the outside lane well ahead of the field before the starting gun goes off, the runner in the inside lane well behind. It’s set up that way so that each runner covers the same ground before she reaches the first straightaway, but it has the appearance of being an advantage. In truth, the only advantage is psychological; each runner ends up covering the same ground by the end of the race. With me, it probably looked as if I were in the outside lane, way ahead of the rest of the pack before the race even started. But I still had to run the distance. I still had to go to school, learn the basics, develop my own style, make and support my own...

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2 von 2 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch|Verifizierter Kauf
What is the purpose to read a book? To learn something, get new insides, have fun. There are many. I think the trump family is a very good example how to think big and believe in oneself. On youtube is a comment on an interview with Ivanka Trump saying something like "it is impressive how money makes people happy". I think there is another connection behind the sparkling. They have big ideas, go for it, work for it, they like what they do, that's why they are successful and one of the successes is money. The book presents very pleasant insights in a world most people will never life in. It gives courage and good example. We do not always need news. The question is do we live what we know? If so, we can also life our dreams and enjoy other's biographies.
War diese Rezension für Sie hilfreich?
Die hilfreichsten Kundenrezensionen auf (beta) 3.9 von 5 Sternen  68 Rezensionen
114 von 121 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Good book for Ivanka fans, not so much for those seeking advice 26. Oktober 2009
Von Casey - Veröffentlicht auf
Format:Gebundene Ausgabe
I like Ivanka Trump. I like what she stands for. She could have been another Paris Hilton ... a rich girl with no ambition other than to be famous. She has, instead, chosen a path that not many young women of her circumstance would have taken. I find fault with a lot of what she says in this book, but I do not deny that she is intelligent, well-adjusted, and not allergic to hard work like so many of her peers. I admire her for that and always have. I just wanted to get that out of the way, lest my review be discounted on some false belief that I am jealous of Ivanka.

I really wanted to like this book. I did not buy it thinking I would seriously be introduced to the secrets of winning at work and life by a 27-year-old who works for her father and has been given every possible advantage. But, rather than a how-to-succeed-in-business guide, the book comes off more like an attempt to prove that Ivanka isn't as spoiled as everyone thinks and that she does actually have a brain in her head.

The first half of the book is useless unless you are an Ivanka fan and want to know more about her upbringing. If you don't care about her childhood, the prestigious schools her father paid for her to attend, and the 100+ foreign countries she's been to, you can skip over this part. If you're really looking for her advice on how to succeed in the workplace, there are a few chapters of the book with tips on things like job interviews, e-mail and Blackberry etiquette, and how to negotiate with business associates. I don't think Ivanka deserves much credit for any of this because none of it is new or unusual. A 30-second Google search could provide the same tips for free. But at least it relates to what the book is supposed to accomplish.

Ivanka's challenge with this book is that she doesn't seem to understand that in the real world, no one gets hired as a VP in a multinational real estate development firm at the age of 24. She offers anecdotes of how she's tried to prove that she's worthy of the job, but she never comes around to admitting that she was in no way qualified for the position and that no matter how hard you work or how well-educated you are, unless you are the boss's kid, it will take decades for you to get to the same level that Ivanka has reached. She briefly mentions working for Bruce Ratner for one year right after she graduated and uses that to justify her rise to upper management in her father's business. As though it happens that way all the time. As though it was all a result of her hard work. It just doesn't work that way in real life, and she loses a lot of credibility by trying to suggest that she would have achieved the same level of success withour her last name.

The one reason I give the book 3 stars instead of 2 is that there was a brief moment where she offered advice that is useful to anyone, regardless of age, social status, or educational background. She makes a very strong argument for the value of hard work and making a real contribution. She points out that even if you don't have a Harvard degree like the person down the hall from you, you can still outwork that person by putting in more hours, coming up with better ideas, and making your contributions known to the people in charge. She offers an outstanding tip in this vein to anyone who wants to advance in their current company: if you're making the same contributions in Year 5 that you made in Year 1, you shouldn't be worried about promotions and raises ... you should be glad you still have a job. She is right on with this point, as too many people (especially young people, and I'm only 27, so I can say this without malice) think raises and promotions are a matter of time and not a result of effort and accomplishment.

I do think she is a great role model for wealthy children who have a chance to do something positive with their lives, but aside from the one tip I mentioned above, this book isn't going to help anyone who grew up in a poor or middle-class family, went to public schools, and didn't have an executive level job waiting for them in the famly business when they graduated from college.
34 von 36 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen Here's the Good, Bad and Ridiculous 24. Januar 2010
Von L. D. Merkl - Veröffentlicht auf
Format:Gebundene Ausgabe
The Good:
Ivanka Trump is poised, educated and successful. She has escaped the fate of many of those "born rich" by keeping out of trouble and living a dignified life. I'm sure a lot of young women look up to her because she's pretty and seems nice on The Apprentice. Although she breaks no new ground in her advice (be on time for meetings, work hard, be a team player, dress appropriately for work) these are things young women need to hear. They already hear it from their mothers, whom I'm sure they don't listen to because what does your mother know? But they might listen if their idol Ivanka says so, which isn't such a bad thing.

The Bad: She comes off as a bit of a snob; condescending and quite defensive, self-possessed and dare I say insecure. She keeps reminding the reader that she's a boss, "The people who work for me..." "When you're a member of my team..." that kind of thing. She doesn't know how people can go out every night and still get up for work the next morning but is always glad when friends "drag her out on a Thursday night." She name drops like nobody's biz, except maybe her father. She sounds like kind of a bore.

The Ridiculous: Her non-stop insistence that she is making it in her own right is embarrassing, not to mention unbelievable. I'm sure she would like to think so, but for it to be true, she would have to go into a whole other business, and not take one dime or get any help whatsoever from her family.
After college she spent a year at a different real estate company before joining the Trump Org. She apparently did this to show people she could work for someone other than her father. I'm sure the company bent over backwards to accommodate her in order to have the Trump connection for future biz deals.
So after an entire 12 months in an entry level position, she was then qualified to become a VP at her father's company.
We are then supposed to believe she is out there doing deals, etc. "in her own right" because all the people she does biz with see her for the astute professional she is.
If they know what's good for them, they will do what she wants because if they don't The Donald will cut them off at the knees.

I got the impression that she was trying to convince herself, more than the rest of us, that she's doing it on her own.
28 von 30 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen Not a Complete Farce, but Definitely Premature 8. November 2009
Von Laura Penn Warren - Veröffentlicht auf
Format:Gebundene Ausgabe
I am actually a fan of Ivanka and want to see her succeed in the corporate world. She convinces me that her parents raised her well -- if somewhat unconventionally -- and she has some credible things to say to young people in particular about character. Nonetheless, the great irony of this book is that Ivanka works very hard to establish herself as more than just a beneficiary of nepotism and yet the advice that she offers is not of the caliber expected of someone holding such a lofty title as Vice President of Real Estate Development and Acquisitions for the Trump Organization. In fact, the advice actually begins about midway through the book. The first half mostly concerns her upbringing and could have been published separately under the title "Growing Up Trump." The section on interviewing skills is basic and unoriginal and made me laugh out loud. A quick Google search would reveal the same information -- for free. Although Ivanka alludes to a couple of major successes she has had as VP -- e.g., the Dubai project -- she does not give the reader a clear picture of how she achieved what she claims to have achieved. Chapters ten and eleven read as if written by a silly young girl. Consider this: "Plus, I love and appreciate fine jewelry! What girl doesn't? Especially the daughter of Ivana Trump!" (From chapter eleven.) Not exactly the stuff of a corporate VP. The publisher knew that people would buy the book because of who (a Trump) and what (strikingly beautiful) Ivanka is. However, notwithstanding that this is Ivanka's first literary effort, the book is seriously lacking in professional depth and is, in a nutshell, premature.
13 von 15 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Three and a half stars 24. Oktober 2009
Von E M Hall - Veröffentlicht auf
Format:Gebundene Ausgabe|Verifizierter Kauf
I remember seeing newspaper photos of Ivanka Trump when she was about 9 years old so it was with a wry smile that I noticed her book and realized she'd grown up. There is no doubt that she has been born into privilege and luxury and so it's on that note that we understand that she's clearly not like the majority of us. Still, assuming she did write the book herself (and not with the aid of a ghost writer as suggested in an earlier review), I found the book very well written and with a few pieces of advice that would help any aspiring executive. The aspect of the book that kept niggling me was that her main message was to "keep putting in the hours". Now this is fine if you're living within 20 minutes of the office and have someone to cook, clean and take care of things at home but for most of us with homes or apartments (and lives) to maintain it seems this has not been figured into the book because perhaps she has someone to do those mundane things for her. Who knows. However, I did enjoy the book; she's energetic, enthusiastic and adores her dad - an ideal daughter. She shared her tips of handwritten notes to people who've inspired her and advocates always acting like a lady; positive advice, especially in a time when role models for young businesswomen are very few. Now that Ivanka is engaged (there was no reference to her private life in the book at all), perhaps she would consider a book on balancing work, travel, planning a wedding and running a home, all the while looking fabulous and well rested. I don't mean to be mean, but in the real world this is where a lot of women would like some guidance. . .
8 von 9 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen not what it should have been 26. August 2011
Von ? guy - Veröffentlicht auf
Many of the negative reviews above mirror my own opinion of this book; for example, the book spends much time speaking about Ivanka's formative years and family life, and it is not evident how this relates to those trying to work their way up the ladder, as opposed to already being there. It is true that she was practically born at the top rung, insofar as the ladder of material assets is concerned, but that in itself provides no reason to criticize this book; if one is to criticize this book, it would be for her failing to provide anything that resembles a "Trump Card" to her readership in the form of advice ------- it is important to remember that her readership is not necessarily the U.S aristocracy, but those looking to improve their lives in general, and in this capacity she fails miserably. The problems can be listed as below:
1. she provides "good" advice in the conventional sense (work hard, think things through, get educated, etc), but nothing that is profound or original, and nothing that cannot be gleamed from "common sense" and/or the internet, for free.

2. The "good" advice she provides, though "good" in theory, is not sufficient for application; for example, she speaks of getting educated ----- the question becomes: how? Her advice would be much more useful if she spoke of some techniques to help apply it in the real world. Moreover, after reading the work, seeing its underlying assumptions, it is my opinion that even if she had inserted these techniques, there would be better works out there, too numerous to mention, that would render it instantaneously obsolete in both depth and breadth.
personal note: if one is interested in achieving success with education, one of my favorites on this subject is Charles Hayes' "Self University"

To summarize, the book does not fulfill its stated goal, as it does not provide a "Trump Card" for her intended audience, and the cards it does give can be found in better condition elsewhere ------ the book is not what it should have been.
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