EUR 15,41
  • Alle Preisangaben inkl. MwSt.
Nur noch 4 auf Lager (mehr ist unterwegs).
Verkauf und Versand durch Amazon.
Geschenkverpackung verfügbar.
Menge:1
Ihren Artikel jetzt
eintauschen und
EUR 0,10 Gutschein erhalten.
Möchten Sie verkaufen?
Zur Rückseite klappen Zur Vorderseite klappen
Anhören Wird wiedergegeben... Angehalten   Sie hören eine Probe der Audible-Audioausgabe.
Weitere Informationen
Dieses Bild anzeigen

The Tipping Point: How Little Things Can Make a Big Difference (Englisch) Audio-CD – Gekürzte Ausgabe, Audiobook, CD


Alle 24 Formate und Ausgaben anzeigen Andere Formate und Ausgaben ausblenden
Amazon-Preis Neu ab Gebraucht ab
Audio-CD, Gekürzte Ausgabe, Audiobook, CD
"Bitte wiederholen"
EUR 15,41
EUR 14,25 EUR 6,68
9 neu ab EUR 14,25 4 gebraucht ab EUR 6,68
Jeder kann Kindle Bücher lesen — selbst ohne ein Kindle-Gerät — mit der KOSTENFREIEN Kindle App für Smartphones, Tablets und Computer.


Produktinformation

  • Audio CD: 1 Seiten
  • Verlag: Little, Brown & Company; Auflage: Abridged (1. Januar 2005)
  • Sprache: Englisch
  • ISBN-10: 1586217453
  • ISBN-13: 978-1586217457
  • Größe und/oder Gewicht: 13,3 x 1,9 x 19,7 cm
  • Durchschnittliche Kundenbewertung: 4.2 von 5 Sternen  Alle Rezensionen anzeigen (106 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 282.751 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

Mehr über den Autor

Malcolm Gladwell schrieb über Wirtschaft, Wissenschaft und Medizin für die "Washington Post", deren Bürochef in New York er anschließend wurde. Derzeit schreibt er für den "New Yorker".

Produktbeschreibungen

Amazon.de

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan -- Dieser Text bezieht sich auf eine andere Ausgabe: Gebundene Ausgabe .

Pressestimmen

The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life, writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviours spread just like viruses do." Although anyone familiar with the theory of mimetics will recognise this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject. For example, Paul Revere was able to galvanise the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston", he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you. Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical method Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. George STEPHANOPOULOS

Welche anderen Artikel kaufen Kunden, nachdem sie diesen Artikel angesehen haben?


In diesem Buch (Mehr dazu)
Nach einer anderen Ausgabe dieses Buches suchen.
Einleitungssatz
In the mid-1990s, the city of Baltimore was attacked by an epidemic of syphilis. Lesen Sie die erste Seite
Mehr entdecken
Wortanzeiger
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Hier reinlesen und suchen:

Kundenrezensionen

Die hilfreichsten Kundenrezensionen

32 von 34 Kunden fanden die folgende Rezension hilfreich Von Ein Kunde am 20. Februar 2000
Format: Gebundene Ausgabe
The main problem with this book, for me at least, is that it just isn't substantial enough to be a BOOK. While the original article, which first appeared in the New Yorker quite a while back, was absorbing, delightful, and even thought-provoking, but I suppose my initial positive reaction was mostly due to the fact that it was a MAGAZINE ARTICLE, and I read it--as most people read magazine articles--while eating a meal alone or commuting to work; that is to say, without sitting at my desk, pencil and notepad at hand, paying each word and every sentence my undivided attention. I don't of course wish to disparage journalism or books written by journalists, but "The Tipping Point" suffers, I think, from everything that can go wrong when one adopts, expands, or simply reprints a newspaper or magazine article into a full-length book. The arguments Gladwell presents, when they're surrounded not by cute and funny New Yorkers cartoons but between the cardboards of a hardcover book, seem lightweight at best, and commonsensical, perhaps even farfetched, at worst. A fellow reviewer below has already noted the strange absence of any discussion of memes. Allow me to add that in a book that purports to reveal the little hidden mechanics that bring about tidal-wave changes in our social behavior and our society, the absence of detailed examination of memetics is simply unforgivable. (It'd be like writing a book that claims to talk about 20th-century physics but skips any mention of quantum mechanics.) In addition, some of the "scientific" methods employed by Gladwell seems dubious when they're not simply quixotic.Lesen Sie weiter... ›
Kommentar War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
Vielen Dank für Ihr Feedback. Wenn diese Rezension unangemessen ist, informieren Sie uns bitte darüber.
Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen
23 von 25 Kunden fanden die folgende Rezension hilfreich Von FrKurt Messick am 28. Februar 2006
Format: Taschenbuch
... I found that I could not not review this book. After all, I am currently wearing Hush Puppies, and belong to a major religion that was born out of what Malcolm Gladwell might have described as a 'tipping point' thousands of years ago. In this impulse, Gladwell echoes the words of Margaret Mead, who once said 'Never doubt that a small group of thoughtful citizens can change the world. Indeed, it is the only thing that ever has.' This is the tipping point principle.
Gladwell's writing style is up-beat and popular - he is a staff writer for the New Yorker, and that style is clearly present in his writing here. Thus, those who appreciate the New Yorker will tend to like this book; those who don't, won't. Gladwell occasionally plays a bit loose with the documentation, and relies much more an anecdotal and consensus opinions than necessarily getting strong, documented proof. Then again, with a principle like the tipping point, this might not be the most important thing in any event - any hard, cold statistical data of the early Christian movement might have dismissed this wandering band of a dozen troublemakers as insignificant.
Some of Gladwell's conclusions are likewise problematic, again based on a more intuitive approach that will appeal to some and not to others. In particular, I would question his liberality of accepting drug use; while one might agree that the war on drugs goes in directions that are less helpful while other problems loom large, I'm not convinced (nor does Gladwell's argument seem very strong in this direction) that permitting or encouraging children this experience is the best course.
Some have begun describing the recent Hurricane Katrina disaster as a tipping point for the economy, but whether this will be a tipping point for good or bad, one cannot say.
Lesen Sie weiter... ›
Kommentar War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
Vielen Dank für Ihr Feedback. Wenn diese Rezension unangemessen ist, informieren Sie uns bitte darüber.
Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen
4 von 4 Kunden fanden die folgende Rezension hilfreich Von Ryan am 3. Juli 2000
Format: Gebundene Ausgabe
Gladwell makes some interesting points in this book and explores several real world examples that tie into the general theme about the spread of epidemics through our society. But there is nothing revolutionary about the ideas in this book (other than Paul Revere) and it seems Gladwell really pushes to brand new buzzwords on old concepts. However he does a good job of getting you to think about how things become popular that you may just have ignored in the past. The best thing about this book are the stories he weaves into these concepts such as Roger Horchow, Blue's Clues vs Sesame Street, Gore-Tex, etc.
Obviously this book is directed towards a marketing audience. It is extremely light on examining in background detail on the studies he quotes or providing any sort of numerical analysis behind them. For instance his reference to collective memory studies makes no mention that it may be easier for couples to relate and solve problems compared to two individuals who have no history together and therefore would skew the data. Nor that the sample size for the study was incredibly small. I do believe there is something to transactive memory since for certain things that I don't need to know on a regular basis I associate people with certain groups of facts instead of spending time memorizing them myself.
Further some of the stories are slightly dubious. For instance Gladwell states that not until 1993 did Airwalk market beyond California when they pushed Foot Locker to carry the shoes. However I remember Airwalk being quite popular during the late eighties in rural western North Carolina where I grew up.
In the end I still found this book entertaining and walked away thinking about how things become popular in a different way.
Lesen Sie weiter... ›
Kommentar War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
Vielen Dank für Ihr Feedback. Wenn diese Rezension unangemessen ist, informieren Sie uns bitte darüber.
Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen

Die neuesten Kundenrezensionen