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The Tipping Point: How Little Things Can Make a Big Difference [Englisch] [Taschenbuch]

Malcolm Gladwell
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Kurzbeschreibung

7. Januar 2002
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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The Tipping Point: How Little Things Can Make a Big Difference + Outliers: The Story of Success + Blink: The Power of Thinking Without Thinking
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Produktinformation

  • Taschenbuch: 304 Seiten
  • Verlag: Back Bay Books; Auflage: Back Bay Paperb. (7. Januar 2002)
  • Sprache: Englisch
  • ISBN-10: 9780316346627
  • ISBN-13: 978-0316346627
  • ASIN: 0316346624
  • Größe und/oder Gewicht: 21,1 x 14 x 2,3 cm
  • Durchschnittliche Kundenbewertung: 4.2 von 5 Sternen  Alle Rezensionen anzeigen (106 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 111.170 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

Mehr über den Autor

Malcolm Gladwell schrieb über Wirtschaft, Wissenschaft und Medizin für die "Washington Post", deren Bürochef in New York er anschließend wurde. Derzeit schreibt er für den "New Yorker".

Produktbeschreibungen

Amazon.de

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan -- Dieser Text bezieht sich auf eine andere Ausgabe: Gebundene Ausgabe .

Pressestimmen

Hip and hopeful, THE TIPPING POINT is like the idea it describes: concise, elegant but packed with social power. A book for anyone who cares about how society works and how we can make it better George Stephanopoulos A wonderful page-turner about a fascinating idea that should affect the way every thinking person thinks about the world around him Michael Lewis, author of LIAR'S POKER Genuinely fascinating and frequently startling ... The kind of book from which you'll be regaling your friends with intriguing snippets for weeks to come SCOTLAND ON SUNDAY A wonderfully offbeat study of that little-understood phenomenon, the social epidemic DAILY TELEGRAPH -- Dieser Text bezieht sich auf eine andere Ausgabe: Taschenbuch .

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In the mid-1990s, the city of Baltimore was attacked by an epidemic of syphilis. Lesen Sie die erste Seite
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Kundenrezensionen

Die hilfreichsten Kundenrezensionen
32 von 34 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Not the real thing 20. Februar 2000
Von Ein Kunde
Format:Gebundene Ausgabe
The main problem with this book, for me at least, is that it just isn't substantial enough to be a BOOK. While the original article, which first appeared in the New Yorker quite a while back, was absorbing, delightful, and even thought-provoking, but I suppose my initial positive reaction was mostly due to the fact that it was a MAGAZINE ARTICLE, and I read it--as most people read magazine articles--while eating a meal alone or commuting to work; that is to say, without sitting at my desk, pencil and notepad at hand, paying each word and every sentence my undivided attention. I don't of course wish to disparage journalism or books written by journalists, but "The Tipping Point" suffers, I think, from everything that can go wrong when one adopts, expands, or simply reprints a newspaper or magazine article into a full-length book. The arguments Gladwell presents, when they're surrounded not by cute and funny New Yorkers cartoons but between the cardboards of a hardcover book, seem lightweight at best, and commonsensical, perhaps even farfetched, at worst. A fellow reviewer below has already noted the strange absence of any discussion of memes. Allow me to add that in a book that purports to reveal the little hidden mechanics that bring about tidal-wave changes in our social behavior and our society, the absence of detailed examination of memetics is simply unforgivable. (It'd be like writing a book that claims to talk about 20th-century physics but skips any mention of quantum mechanics.) In addition, some of the "scientific" methods employed by Gladwell seems dubious when they're not simply quixotic. Lesen Sie weiter... ›
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23 von 25 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen As I sit here... 28. Februar 2006
Format:Taschenbuch
... I found that I could not not review this book. After all, I am currently wearing Hush Puppies, and belong to a major religion that was born out of what Malcolm Gladwell might have described as a 'tipping point' thousands of years ago. In this impulse, Gladwell echoes the words of Margaret Mead, who once said 'Never doubt that a small group of thoughtful citizens can change the world. Indeed, it is the only thing that ever has.' This is the tipping point principle.
Gladwell's writing style is up-beat and popular - he is a staff writer for the New Yorker, and that style is clearly present in his writing here. Thus, those who appreciate the New Yorker will tend to like this book; those who don't, won't. Gladwell occasionally plays a bit loose with the documentation, and relies much more an anecdotal and consensus opinions than necessarily getting strong, documented proof. Then again, with a principle like the tipping point, this might not be the most important thing in any event - any hard, cold statistical data of the early Christian movement might have dismissed this wandering band of a dozen troublemakers as insignificant.
Some of Gladwell's conclusions are likewise problematic, again based on a more intuitive approach that will appeal to some and not to others. In particular, I would question his liberality of accepting drug use; while one might agree that the war on drugs goes in directions that are less helpful while other problems loom large, I'm not convinced (nor does Gladwell's argument seem very strong in this direction) that permitting or encouraging children this experience is the best course.
Some have begun describing the recent Hurricane Katrina disaster as a tipping point for the economy, but whether this will be a tipping point for good or bad, one cannot say.
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4 von 4 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Weak on analysis but an entertaining read 3. Juli 2000
Von Ryan
Format:Gebundene Ausgabe
Gladwell makes some interesting points in this book and explores several real world examples that tie into the general theme about the spread of epidemics through our society. But there is nothing revolutionary about the ideas in this book (other than Paul Revere) and it seems Gladwell really pushes to brand new buzzwords on old concepts. However he does a good job of getting you to think about how things become popular that you may just have ignored in the past. The best thing about this book are the stories he weaves into these concepts such as Roger Horchow, Blue's Clues vs Sesame Street, Gore-Tex, etc.
Obviously this book is directed towards a marketing audience. It is extremely light on examining in background detail on the studies he quotes or providing any sort of numerical analysis behind them. For instance his reference to collective memory studies makes no mention that it may be easier for couples to relate and solve problems compared to two individuals who have no history together and therefore would skew the data. Nor that the sample size for the study was incredibly small. I do believe there is something to transactive memory since for certain things that I don't need to know on a regular basis I associate people with certain groups of facts instead of spending time memorizing them myself.
Further some of the stories are slightly dubious. For instance Gladwell states that not until 1993 did Airwalk market beyond California when they pushed Foot Locker to carry the shoes. However I remember Airwalk being quite popular during the late eighties in rural western North Carolina where I grew up.
In the end I still found this book entertaining and walked away thinking about how things become popular in a different way.
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Die neuesten Kundenrezensionen
5.0 von 5 Sternen super
wie auch seine anderen bücher gut geschrieben, viele fakten zusammen gesammelt und einfach erklärt. regt einen zum weiteren denken an
Vor 17 Monaten von Walker veröffentlicht
2.0 von 5 Sternen Great flight-reading material but little else
Gladwell's theory, of why fashions or ideas catch on, does make some sense. According to him a tipping point is more likely to be reached when three pertinent ingredients are... Lesen Sie weiter...
Vor 19 Monaten von TJ veröffentlicht
4.0 von 5 Sternen What will "Tip" Next?
This is a well written book from a journalist discussing an interesting sociological concept. Gladwell defines a tipping point as "the moment of critical mass, the threshold, the... Lesen Sie weiter...
Veröffentlicht am 27. Januar 2012 von J. Kimbrough
5.0 von 5 Sternen "A life changer"
The Tipping Point is a permanent fixture in my personal library. Not only is this book one of the best trade hardbacks I've ever read, but it's also a book that I continue to look... Lesen Sie weiter...
Veröffentlicht am 28. Dezember 2010 von Brandon Royal
5.0 von 5 Sternen Wichtig zu wissen in unserer digitalen Welt - HÖRBUCHREZENSION
DAS HÖRBUCH
Der Tipping Point, in der schriftlichen Ausgabe, war das erste, was ich von Malcolm Gladwell gelesen habe. Lesen Sie weiter...
Veröffentlicht am 4. November 2009 von Sir Charles Lytton
5.0 von 5 Sternen The Tipping Point
How little things can make a great difference - stimmt genau, es sind die kleinen Dinge, die einen großen Unterschied machen! Lesen Sie weiter...
Veröffentlicht am 11. September 2009 von Strohmeier Eva-maria
4.0 von 5 Sternen To be combined with a book on power laws
This is a classical referenced and the main hypothesis of this book is now well known. It is about that particular point when an output (epidemic) spreads in a disproportionate way... Lesen Sie weiter...
Veröffentlicht am 25. August 2008 von Alvaro APARICIO
4.0 von 5 Sternen Gutes Buch, manchmal etwas zu abschweifend
Hierbei handelt es sich um ein sehr gutes Buch.
Interessante Hintergründe werden ausführlich erläutert. Lesen Sie weiter...
Veröffentlicht am 17. September 2007 von Abraham Christoph
5.0 von 5 Sternen Absolut lesenswert!
Dieses Buch ist sehr interessant und liefert jede Menge Informationen rund um das menschliche Verhalten und dessen Gründe. Lesen Sie weiter...
Veröffentlicht am 14. Oktober 2006 von Bücherwurm
2.0 von 5 Sternen Interessante Aspekte aber leider zu oft abgeschweift
Das Thema des "Tipping Point" und die, dem Autor nach, zugrunde liegenden drei Regeln "The Law of the Few", The Stickiness Factor" und "The Power of Context" sind... Lesen Sie weiter...
Veröffentlicht am 19. September 2006 von Oliver Scheid
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