This little gem ... has already been a sell-out success in Europe and it's likely to be the same here. Evening Standard It's one of the most readable, entertaining volumes on systematic cognitive errors you are ever likely to need. You don't know what a systematic cognitive error is? You should read this book. Big Issue A Swiss novelist and successful entrepreneur reveals the secrets of perfect decision making. Marie Claire No wonder this book has been a sensation in Europe. Dobelli examines our most common decision-making failings with engaging eloquence and describes how to counter them with instructive good sense. Robert Cialdini This book will change the way you think Dan Goldstein, London Business School This book provides a truly fresh perspective. It is intelligent, informative and witty. Rolf Dobelli's clear prose illuminates how we think. Cristoph Franz, Global Ceo, Lufthansa Airlines A treat - highly relevant, scientifically grounded and beautifully written. Claudio Feser, CEO McKinsey Switzerland A fireworks show of insights into how our minds work. Iris Bohnet, Harvard Kennedy School
Have you ever . . .
- Invested time in something that, in hindsight, just wasn't worth it?
- Paid too much in an eBay auction?
- Continued to do something you knew was bad for you?
- Sold stocks too late, or too early?
- Taken credit for success, but blamed failure on external circumstances?
- Backed the wrong horse?
These are examples of what the author calls cognitive biases, simple errors all of us make in day-to-day thinking. But by knowing what they are and how to identify them, we can avoid them and make better choices: whether in dealing with personal problems or business negotiations, trying to save money or earn profits, or merely working out what we really want in life—and strategizing the best way to get it.
Already an international bestseller, The Art of Thinking Clearly distills cutting-edge research from behavioral economics, psychology, and neuroscience into a clever, practical guide for anyone who's ever wanted to be wiser and make better decisions. A novelist, thinker, and entrepreneur, Rolf Dobelli deftly shows that in order to lead happier, more prosperous lives, we don't need extra cunning, new ideas, shiny gadgets, or more frantic hyperactivity—all we need is less irrationality.
Simple, clear, and always surprising, this indispensable book will change the way you think and transform your decision making—at work, at home, every day. From why you shouldn't accept a free drink to why you should walk out of a movie you don't like, from why it's so hard to predict the future to why you shouldn't watch the news, The Art of Thinking Clearly helps solve the puzzle of human reasoning.
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