Astonishingly readable (Daily Telegraph
Perceptive, amusing and intelligent (Times
No one writes about language as clearly as Steven Pinker, and this is his best book yet (Financial Times
Immensely readable and stimulating. Pinker is a master at making complex ideas palatable (Independent
Awesome ... Pinker writes lucidly and elegantly, and leavens the text with scores of perfectly judged anecdotes, jokes, cartoons and illustrations (Daily Mail
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In this new book, Pinker argues that the entire phantasmagoria of human thoughts (political ideologies, religious beliefs, prejudices, etc) are built out of a small number of core ideas, which have a clear evolutionary history. We, as humans, have the ability to extend our core concepts metaphorically to new domains, and to assemble them into new combinations.