"Gronow makes thoughtful distinctions between genuine and artificial needs in his socio-cultural explanations of modern consumption, and he is especially clever at tracing patterns of consumption...."-"Philosophy in Review
The modern society of consumption is a society of fashion. Fashion has extended its influence over various fields of social life and, together with taste, become central to the understanding of the inner dynamics of any modern society. This volume looks at the role of taste - or the aesthetic reflection - in society at large and in modern society in particular. Taking case studies from social life, for example eating and food culture, it illustrates the role of fashion in the formation of collective taste.