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The Social Media Bible: Tactics, Tools, and Strategies for Business Success [Kindle Edition]

Lon Safko
3.7 von 5 Sternen  Alle Rezensionen anzeigen (3 Kundenrezensionen)

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Produktbeschreibungen

Pressestimmen

‘A Bumper guide to social media marketing…show you how to build or transform your business into a social media-enabled enterprise.' (Accounting Technician, December 2010).

Kurzbeschreibung

The go-to guide to social media skills, now in an updated and revised Third Edition

The Social Media Bible is comprehensive 700-plus page social media resource that will teach corporate, small business, and non-profit marketers strategies for using social media to reach their desired audiences with power messages and efficiency. This newly revised 3rd edition addresses technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies and company profiles provide practical examples of how businesses have successfully implemented these strategies, using the newest social media marketing tools.

  • Updates and changes to Google's search engine algorithms
  • More information on plug-ins, widgets, apps, and integration
  • Updates on Twitter and Yammer and new information on Google+
  • The latest in mobile marketing

Master the latest social media tools and deliver powerful messaging in the most effective way possible with The Social Media Bible.


Produktinformation

  • Format: Kindle Edition
  • Dateigröße: 15776 KB
  • Seitenzahl der Print-Ausgabe: 643 Seiten
  • ISBN-Quelle für Seitenzahl: 1118269748
  • Verlag: Wiley; Auflage: 3 (17. April 2012)
  • Verkauf durch: Amazon Media EU S.à r.l.
  • Sprache: Englisch
  • ASIN: B007VTYCTI
  • Text-to-Speech (Vorlesemodus): Aktiviert
  • X-Ray:
  • Word Wise: Nicht aktiviert
  • Durchschnittliche Kundenbewertung: 3.7 von 5 Sternen  Alle Rezensionen anzeigen (3 Kundenrezensionen)
  • Amazon Bestseller-Rang: #187.820 Bezahlt in Kindle-Shop (Siehe Top 100 Bezahlt in Kindle-Shop)

  •  Ist der Verkauf dieses Produkts für Sie nicht akzeptabel?

Kundenrezensionen

3.7 von 5 Sternen
3.7 von 5 Sternen
Die hilfreichsten Kundenrezensionen
5 von 5 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen Viel Papier, wenig Inhalte 11. Oktober 2010
Format:Taschenbuch
Der Umfang des Buches ist einer Bibel würdig, der Inhalt leider nicht. Es beinhaltet viele sinnvolle Passagen und Aussagen, die aber leider allesamt sehr schwammig formuliert wurden. Bei vielen Daten, Zahlen und Fakten fehlen Verweise auf Quellen, was das Buch für wissenschaftliche Zwecke leider vollkommen unnütz macht. Wer schnell einmal etwas über Social Media erfahren will, kann sich dies auf großflächigen ' zum Teil leider bereits veralteten - Screenshots ansehen und dabei einmal durch das Buch blättern. Für eine wirkliche Einarbeitung in die Thematik ist das Werk allerdings viel zu oberflächlich angelegt.
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2 von 3 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Ein Kompendium für Social Media 10. Juni 2010
Format:Taschenbuch|Verifizierter Kauf
Dieses Werk trägt den Namen Bibel zu recht. Jedenfalls bezogen auf Umfang und Gewicht. Bei mehr als 800 Seiten und einigen Kilogramm frage ich mich, ob der Name "Taschenbuch" noch richtig ist.

Die Social Media Bible ist ein echtes Kompendium: umfassend, vollständig und komplett werden alle erdenklichen Facetten zum Tema Social Media vorgestellt, betrachtet und erklärt. Da jedes einzelne Kapitel immer nach dem gleichen Schema aufgebaut ist, fällt es leicht, wichtige Informationen schnell zu finden: es gibt jeweils eine kurze Einführung (worum geht es) vorab, und eine kleine Zusammenfassung am Schluß. Zudem endet jedes Kapitel mit Arbeitsanweisungen, die dabei helfen sollen, die Theorie gleich in die Praxis umzusetzen: sehr gut.

Die Bibel ist in drei Teile gegliedert:

- Background Basics and Tactics
- Tools
- Stratety

Wer sich bereits mit Social Media beschäftigt, wird wenig Neues in den ersten beiden Kapiteln lesen. Für alle anderen bieten diese beiden Teile wertvolles Know-How und ermöglichen eine tiefe Einsicht in die umfassenden Möglichkeiten der Social Media. Der dritte Teil ist eine Anleitung zur Erstellung eines Marketing-Planes für die Nutzung von Social Media im eigenen Business.

Natürlich beziehen sich viele Tools und Fallbeispiele auf die Nutzung im amerikanischen Sprachraum. Da allerdings nicht selten Trends zeitversetzet auch in Europa greifen, empfiehlt sich die Lektüre und der Blick über den Kontinent.
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1 von 6 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Social Media 12. April 2010
Format:Taschenbuch
Wie der Name des Buches schon sagt: DIE BIBEL! Ein muss für jeden, der sich mit social media, new media und Marketing im Internetzeitalter beschäftigt.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.2 von 5 Sternen  81 Rezensionen
123 von 123 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Good book, but not a bible 5. November 2009
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format:Taschenbuch
This book is a good way to get familiar with online social tools. The author covers ways to use email, social networking tools and publishing tools. He has good information about establishing some goals and determining a strategy for meeting the goals. He also has a lot of useful references if you want to get more familiar with a particular topic.

I only gave it three stars for the following reasons:
- Too much coverage of the history of the internet, email, and web pages. If I was interested in that, I'd get a book on the history of the internet, email, and web pages.
- Misinformation on some tools, and missing information about other tools. For instance, the author mentions Joomla, a content management system that can be used to create websites and blogs. He mentions it in a way that may mislead people as to its uses when he states that it can pair with any number of applications. It might work with other applications, but that may require coding skills or money to pay someone to make them work together. He also ignores the multitude of other open source content management systems that are out there.
- A serious amount of repetition in sections one and two. A lot of what is stated in the second section is already in the first, so it added a few hundred pages without saying a whole lot.

This is a good book. It's less complete than the title suggests.
57 von 58 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A Comprehensive Social Media Resource 13. August 2009
Von David J. Perdue - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
Ask a hundred people what "social media" is, and you may get a hundred different definitions. Frankly, social media doesn't just connect people--it baffles them, too. The authors of "The Social Media Bible," however, have made a considerable attempt at creating a resource that helps readers gain an overall understanding of the social media "ecosystem" (to put it in the authors' terms) and how the social media phenomenon relates to business.

First, I think it's in order to discuss what this tome covers. Part I, Background Basics and Tactics, comprises the first 23 chapters. This section of the book defines social media, explains the different types of social media, and helps you understand why it's important. You get coverage here of everything from social networks to microblogging to virtual worlds. If you've read other books about social media, you may already be familiar with some of this content. If you're brand new to social media, you'll find it especially helpful.

Part II, Tools, comprises chapters 24-38 and revisits the different categories of social media, focusing on current popular tools. The authors discuss each tool, focusing on who should use them and why; you'll even find some more technical information in these chapters. Although I appreciated the broad look at all the different types of the social media, I felt that the sections could have gone into more detail. However, you could easily write an entire book on each type of social media presented, so the authors clearly had to limit coverage of each type of social media resource.

Part III, Strategy, includes the final chapters of 39-43 and offers some excellent advice on how to apply everything learned in the book. I appreciated the bits of advice spread throughout as well as the cohesive strategies presented. I especially found the chapter "The Four Pillars of Social Media Strategy" helpful, which discusses how a social media strategy should have goals of communication, collaboration, education, and entertainment.

Although some of the principles in this book will endure, much of the descriptions for current social media tools will quickly go out of date (as some already have). However, the authors clearly recognized this and intended it to be a timely book. If you're new to the concept of social media and seeking how to apply social media to your business, the "Social Media Bible" is a great resource. If you're already familiar with using social media, you may find yourself skipping some of the basic information in the book. Overall, I believe there is wisdom for everyone to find in this useful guide--the kind of wisdom that will help you to give new life to your company's online marketing efforts in the social media world.
49 von 52 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen This book is an 800-pound guerilla when it comes to social media marketing. Four thumbs up! 30. April 2009
Von Jeff Lippincott - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Great book! Loved it! It's huge and heavy and not particularly pricey. I found it to be well organized and well written. And it was certainly packed to the gills with content. There are 43 chapters split into three different sections: (1) Background basics & tactics, (2) Tools, & (3) Strategy. The chapters in the first part provide an introduction and framework regarding the book. The numerous chapters in the second part cover 100+ social media tools. And the last five or six chapters in the third part can help you do an audit of the social media marketing your company does (or doesn't do).

The book is comprehensive. I haven't seen a book that covers so much and in such depth on the topic of social media marketing (or Internet Marketing). There were a ton of "Expert Insights" sprinkled throughout the text that really made the book shine. And each chapter ended with three summaries: (1) Commandments, (2) Conclusion, & (3) Readings & Resources. Each were well done. In particular the Readings & Resources for each chapter were better than most books have at the end of an entire book. 6 stars!

PS. To see the chapter titles and how the book is specifically organized I encourage you to peek at the Search Inside feature Amazon offers for this book. With 43 chapters there are a lot of chapter titles to read.
21 von 22 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Author-referenced Companion Site Does Not Demonstrate Author's Recommended Tactics 28. Dezember 2012
Von anonymama - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
This book is a required text for one of my courses. If you are not at all tech savvy or have never used a computer before, this text might be useful, but for my 400 level course this ranks as an inappropriate text because it attempts to provide a very broad overview of the most basic starting information for a wide array of social media. That's not really the author's fault of course, and it's not actually the reason for my 1 star rating. I rated the book as 1 star for the author's poor utilization of his own suggestions for his book companion site. This is actually considered a Wiley higher ed text book, and my interactions with the text's constant references to the author companion site generated numerous contacts with Wiley Technical Support attempting to unravel the problems with the content (both online and print) for this text. At the end of the day, the only thing Wiley support could tell me was this: "we will try to contact the author to try to resolve discrepancies between the book and the author companion site".

The text has a fair amount of "churn" where content is covered, and then covered, and then covered yet again OR where readers are directed to a companion site to review content that can't be accessed.

For example, chapter 9 covers podcasts, and then chapter 10 again hashes out podcasts with the chapter heading "Got Audio?" The same thing was done for Vlogs and "Got Video?".

The in-chapter international vignettes often had no relationship to the chapter they were in. Rather than including an international vignette in each chapter, I think it would have been far more useful to consolidate the vignettes into chapters where the content had some relevance.

The chapter on SIMS probably had far more relevance to the text than the chapter on MMOs. The chapter on MMOs could have effectively been eliminated from the text since the author freely concedes that the only real income-generating activity associated with most MMORPGs is considered against the terms of service of most games. It should come as no surprise that Blizzard declined to participate in The Social Media Bible, sadly for me, I can't read their response because it's detailed at the author companion site (which I will get to soon enough; the suggestion to read Blizzard's response is on p. 381 of the book). After spending much of the MMO chapter detailing the ins and outs of Wow & EverQuest (including author explanations of tank, CC, etc.) for the games where a relevant discussion could have been created regarding in game ads, the author simply glossed over this topic with a couple of paragraphs at the end of the chapter!

In numerous places in the text, the author repeatedly refers to free resources on his book companion website, along with QR codes (ostensibly only readable by mobile devices). The QR codes are ineffectual because the author's companion site is not compatible with mobile devices. The conspicuous placement of the QR codes leads readers to believe that mobile devices should work with the text. After several failed attempts at this, I contacted Wiley support only to be told that no, the author's companion site was not compatible with mobile devices and is meant to be used either with a desktop or laptop computer. When I indicated that QR codes implied mobile device compatibility and provided numerous page numbers with QR codes on them, Wiley support told me they would contact the author. (In fairness, the QR codes navigate to the companion site; however, they do not go to the resource referred to in the text. They go to a login page that users will not be able to login with a mobile device because it's not compatible.)

For example, on page 212 the book says, "A great resource for creating and distributing podcasts is Podcasting for Dummies by Tee Morris, Evo Terra, Adn Dawn Miceli (see Figure 9.1). Go to [...] to download the Podcasting for Dummies primer e-book. It's free!"

When you attempt to do this, you can never navigate to the intended resource. This happens over and over again (typically I was actually routed to a completely different book, after multiple redirects), which is frustrating. I usually don't spend much time worrying about companion materials, but when they are repeatedly suggested in a text, I tend to at least give it a diligent try--for my effort I received nothing.

The primary purpose of the author's site is not to enable access to free companion materials, but to sell his other books and services. While I certainly understand the motivation, QR codes that lead to a login portal and NOT the item they are indicating in the text that they are supposed to lead you to (as well as the fact that I was told by Wiley technical support that the resources were not compatible with mobile devices) or suggestions to access materials that are inaccessible will make it near impossible to utilize these resources either for study or course assignments. For those who happen to stumble into this book who are not in a course, I suppose this will be even more confusing because suggestions to navigate to the author companion site are on nearly every page of the book (with every other page, or sometimes 2 page gaps for variation).

In many places in the book, the author discusses the importance of having a site that routes folks to engaging or useful content for the end user, to encourage further interaction and perhaps generate revenue. In the chapter on building a site, Safko notes that getting people to stay at a site to click through is the primary goal, so ensuring usability, etc. is a high priority. However, the repeatedly mentioned author companion site does none of these things. Login leads you to the wrong book. Clicking on the free resources links forces you to subscribe to e-mails that don't contain the referenced free resources. In some cases, links are simply dead, or the path to try to navigate to resources is so convoluted it becomes impossible to complete the task suggested in the book. The QR codes, as mentioned previously, are not compatible with mobile device

In short, I began to wonder why in the world these suggestions about how to succeed with social media were not being utilized at the author's companion site. While the testimonies are front and center at the companion site, and at least according to the author's speaking schedule, his speaking engagements are sold out, I found it interesting that as of today Safko has a mere 254 likes on Facebook. I live in a modest sized town, and we have food carts and individual pets with more likes.
Mind you, Safko has actually done some amazing development work on his own creating some of the earliest operating systems to help the physically challenged navigate computers and control their environment (such as early voice recognition software, technology to turn lights on and off via voice, etc.). The man is clearly not an idiot. I think this was part of what I found so maddening, knowing that Safko is actually very smart and has been involved in tech a long time, but had intentionally created churn within his text and his site (which the text constantly advises we visit) in such a manner that he wasn't actually going to sell anything effectively.

In any case, if you really need guidance with social media and have never used a computer before, I don't recommend this book--the constant references to the companion site will prove to be too taxing for a tech novice. For those with some tech savvy, I still don't recommend this book--the constant references to the companion site that does not live up to the author's recommendations about how to do social media marketing "right" will eventually become so glaringly inconsistent that you will wonder if anything Safko says should be taken to heart.
9 von 9 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Social Media Bible - it's practically as big as the Bible, too! 11. September 2009
Von Cynthia E. Downes - Veröffentlicht auf Amazon.com
Format:Taschenbuch
For those of you that would like to know more about Social Media (Twitter, Facebook, Meebo, Plurk, Digg, Vimeo, PodBean, BlogTalkRadio, Second Life, etc.), The Social Media Bible by Lon Safko and David K. Brake is the book to buy.

I purchased it last week and have devoured it from cover to cover. The information is comprehensive, timely, and practical.

It provides the historical background of social media as well as how to use social media as a strategy in your marketing plan. It describes what each social media tool is, how it can be used, what other applications work with it, who uses it, and even gives suggestions on who SHOULD use it. I've read just about every other book on social media and none of them are as complete as this one.

As well as being an essential resource for everyone involved in marketing, PR, and business, this could well be used as a textbook for college classes in social media.

To keep the information timely, the authors have included a link and log-in information for purchasers to access up-to-date information.
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