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The Revolution Will Not Be Televised
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Kurzbeschreibung
When Joe Trippi signed on to manage Howard Dean's 2004 presidential campaign, the long-shot candidate had 432 known supporters and $100,000 in the bank. Within a year the most obscure horse in the field was the front-runner, with $50 million in the campaign till, thanks to Trippi and his team. The Revolution Will Not Be Televised is the incredible story of how Joe Trippi's revolutionary use of the Internet forever changed politics as we know it. Trippi's memoir cum manifesto offers a blueprint for engaging Americans in real dialogue—and is an instruction manual for how businesspeople, government leaders, and anyone else can make use of democracy. In a new afterword, Trippi reviews how these lessons have influenced the 2008 campaign, a race marked by higher voter interest than any other in recent history.
Synopsis
This book reveals the secret of Trippi's off-the-charts political success - his revolutionary use of the Internet - and an impassioned, contagious desire to overthrow politics as usual. Trippi's innovations brought fundamental change to the culture of American politics, and became the model for how all future political campaigns would be run, demonstrating that the largely untapped and underestimated influence of the Internet can compete with - and in many ways exceed - the traditional approaches to winning in politics. In this book, Trippi reveals just how the sleeping power of technology are being harnessed in the future - for politics and beyond, into the realms of business and every other aspect of life. Trippi sees the Internet as a way of distributing of power to the people, and argues persuasively that companies that understand the coming revolution will be the first movers in this new era, while those who wait will certainly be left behind.With his behind-the-scenes look at the daily drama of a presidential campaign-in which a small, highly dedicated group of campaign workers and millions of true believers watched in awe as they changed the face of politics - and his 'seven inviolable, irrefutable, ingenious things your business or institution or candidate can do in the age of the Internet that might keep you from getting your ass kicked but then again might not', Trippi offers an inspiring glimpse of the world as it will be - and how power, in the hands of all of us, changes everything.
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3 von 3 Kunden fanden die folgende Rezension hilfreich
Must Read -- If You Want To Understand The World Today
2. Oktober 2008
Format:Taschenbuch
The first edition of this book put the building of the 2003-2004 online revolution into an understandable context. A dozen lifetimes and generations later, we find ourselves leaving 2008 with a world turned upside down by online power. This new edition of Joe Trippi's absorbing book sets out not only what has happened, what is happening but, most importantly, what will happen, particularly when change is driven from the bottom up and not imposed from the top down.
This is a must read, vitally important book for not just activists but for everyone who wants to make a lasting, positive difference. We have the tools: Joe Trippi shows us how they can be effectively used.
This is a must read, vitally important book for not just activists but for everyone who wants to make a lasting, positive difference. We have the tools: Joe Trippi shows us how they can be effectively used.
2 von 2 Kunden fanden die folgende Rezension hilfreich
"Ya gotta believe"
17. Juni 2009
Format:Taschenbuch
The book reminded me of Hunter S. Thompson's Fear and Loathing on the Campaign Trail (Trippi admits that it influenced him a lot). Trippi might not be as good a writer as Thompson was (who is?), but his book is certainly an interesting read and I want to share my thoughts on it.
1. Trippi got the 2004 Bush campaign wrong, when he thinks that it was all "transactional politics". Of course, Bush raised money from and catered to big companies like Halliburton. But apart from expensive TV ads, it was also plain grassroots campaigning that won him the general election.
2. Trippi was the first person to predict that Tom Bradley was going to lose, even though exit polls expected him to win. However, Trippi never once mentions (what was later to be known as) the "Bradley Effect" (the fact that voters won't admit in an exit poll that they did not vote for a black candidate, which causes the actual result to differ a lot from what the exit polls predict). Maybe that's because Barack Obama did not suffer from this phenomenon.
3. It's scary to see how the news media eagerly reports negative stories about a candidate (which were handed to them by other campaigns) just to have the exclusive rights to these stories.
4. Trippi is a bit naive to think that Google is not evil at all. In fact, Google gathers a lot more information from its users than it needs to run its tools. I know, I was thrilled when I saw the new Google Wave and blogged about it. However, since Wave is a server based service, Google can monitor the content of every single Wave. The data that they gather already could be used to make a lot of money on Wall-Street. Thanks to tools like Google Analytics and Gmail, Google can "sense" if there is something going on at a company. It could use that knowledge to either buy or sell that company's stock.
1. Trippi got the 2004 Bush campaign wrong, when he thinks that it was all "transactional politics". Of course, Bush raised money from and catered to big companies like Halliburton. But apart from expensive TV ads, it was also plain grassroots campaigning that won him the general election.
2. Trippi was the first person to predict that Tom Bradley was going to lose, even though exit polls expected him to win. However, Trippi never once mentions (what was later to be known as) the "Bradley Effect" (the fact that voters won't admit in an exit poll that they did not vote for a black candidate, which causes the actual result to differ a lot from what the exit polls predict). Maybe that's because Barack Obama did not suffer from this phenomenon.
3. It's scary to see how the news media eagerly reports negative stories about a candidate (which were handed to them by other campaigns) just to have the exclusive rights to these stories.
4. Trippi is a bit naive to think that Google is not evil at all. In fact, Google gathers a lot more information from its users than it needs to run its tools. I know, I was thrilled when I saw the new Google Wave and blogged about it. However, since Wave is a server based service, Google can monitor the content of every single Wave. The data that they gather already could be used to make a lot of money on Wall-Street. Thanks to tools like Google Analytics and Gmail, Google can "sense" if there is something going on at a company. It could use that knowledge to either buy or sell that company's stock.
4 von 5 Kunden fanden die folgende Rezension hilfreich
Not Much Detail About "The Overthrow of Everything"
24. Februar 2010
Format:Taschenbuch
If you are looking for some insights on Internet strategy, then you should look elsewhere. The first substantial mention of that subject occurs around page 82, and then takes a bit of a vacation for the next 20 or 30 pages. I finally gave up at page 172.
The book is, however, a nice account of Trippi's general experiences as a political operative, told in a very engaging style, and if you would like to learn more about the details of his career, then this book is definitely for you. Just don't count on learning much about how the Internet led to "the Overthrow of Everything."
After throwing this book into my pile of "Books I Never Finished Reading," a better title for the book occurred to me. The title of the book should be changed to "My Story as a Political Operative Will Not Be Televised, So I Wrote This Book Instead."
The book is, however, a nice account of Trippi's general experiences as a political operative, told in a very engaging style, and if you would like to learn more about the details of his career, then this book is definitely for you. Just don't count on learning much about how the Internet led to "the Overthrow of Everything."
After throwing this book into my pile of "Books I Never Finished Reading," a better title for the book occurred to me. The title of the book should be changed to "My Story as a Political Operative Will Not Be Televised, So I Wrote This Book Instead."
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