- Gebundene Ausgabe: 288 Seiten
- Verlag: Pelican Pub Co (1. Dezember 1996)
- Sprache: Englisch
- ISBN-10: 1565541464
- ISBN-13: 978-1565541467
- Größe und/oder Gewicht: 23,7 x 16,1 x 2,9 cm
- Durchschnittliche Kundenbewertung: 4.4 von 5 Sternen Alle Rezensionen anzeigen (12 Kundenrezensionen)
- Amazon Bestseller-Rang: Nr. 314.571 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Produktbeschreibungen
Kurzbeschreibung
This is an insightful and intelligent guide to the powerful tools, strategies, and techniques of persuasion.Persuasion is one of the most powerful social tools a person can have, but how can you direct others to your way of thinking in an ethically acceptable manner? Understanding precisely what they are thinking is the first step.Using proven techniques from a variety of disciplines - including hypnosis, nuerolinguistic programming, and even sales training - "The Psychology of Persuasion" teaches you everything you need to know about this powerful tool.Armed with this knowledge, you can begin your journey to truly understand why we do things - and how to persuade others to your way of thinking.
Synopsis
This is an insightful and intelligent guide to the powerful tools, strategies, and techniques of persuasion.Persuasion is one of the most powerful social tools a person can have, but how can you direct others to your way of thinking in an ethically acceptable manner? Understanding precisely what they are thinking is the first step.Using proven techniques from a variety of disciplines - including hypnosis, nuerolinguistic programming, and even sales training - "The Psychology of Persuasion" teaches you everything you need to know about this powerful tool.Armed with this knowledge, you can begin your journey to truly understand why we do things - and how to persuade others to your way of thinking.
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
4 von 4 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
This book is good, but EVERYTHING here is taken from Robert B. Cialdini "Influence : The Psychology of Persuasion".
My opinion is: buy the latter.
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
Rather than disclose all of Dr. Hogan's secrets in a book review, let me simply state that if you either own your own business, or are in sales, get this book! The author does a superb job of examining various persuasion techniques in a manner that will help you implement an effective plan.
Roy Hunter, Published Author...
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
I've read lots of persuasive books, from the Bible to Dale Carnegie to the numerous titles available here on Amazon, but this is the first one that ties all of that together and makes it actually USEFUL. I could tell you this book is better than the others around today, but I won't because you'll want to decide for yourself when you read it. But for my money, Hogan has persuasion down pat. From NLP and hypnosis language patterns to body language, it's all here. I've already made more money in my business from using just a few of the techniques and suggestions in the book. If I ever master all of the stuff you'll find in here, you'll see a listing for MY book on Amazon about how I made my first million dollars! Did I mention that there's also some great stuff in here about relationships too? Anybody will gain something positive and useful from reading this book. Get a copy now!
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Die neuesten Kundenrezensionen
Great Introduction / Overview / Survey of Persuasion
This is a great book on the subject of persuasion. Mr. Hogan offers many practical discussions of persuasion technology. Lesen Sie weiter...
Am 17. November 1999 veröffentlicht
A must read for Internet Shopaholics
With the Internet making an offer to buy something every 10 seconds, the user needs to know how the psychology of persuasion works. Lesen Sie weiter...
Am 12. Oktober 1999 veröffentlicht
Send Your Sales Soaring High
"The Psychology of Persuasion" by Kevin Hogan is a must for those who work with people on a daily basis. Lesen Sie weiter...
Am 5. August 1999 veröffentlicht
Not very persuasive...
The author definitely made some interesting points; however, I found myself skipping sentences and then paragraphs and finally, pages. Lesen Sie weiter...
Veröffentlicht am 25. Juli 1999 von bsilver1@swarthmore.edu
Hogan will get you!
Don't pick this book up unless you are prepared to buy it, for Dr. Hogan is very persuasive. It will pull you right in. Quite simply put - he knows his stuff. Lesen Sie weiter...
Veröffentlicht am 8. Februar 1999 von Holly C. Sumner
The Psychology of Persuasion...Put to the test
The Psychology of Persuasion is a book with a value well over double its weight in gold! As a student at the University of Wisconsin, I have been able to utilize the tools and... Lesen Sie weiter...
Am 27. Januar 1999 veröffentlicht
A top notch guide to truly effective persuasion strategies.
This fantastic book has helped me to save a great deal of money and really reduce aggravation in my life. Lesen Sie weiter...
Am 21. Januar 1999 veröffentlicht
Great book for those seeking to improve communication skills
Kevin Hogan has authored a book that can be a great assest to anyone wanting to improve their communication skills and interpersonal relationships. Lesen Sie weiter...
Am 18. November 1998 veröffentlicht
Actually, it's the psychology of persuasion + sociology
With regard to sales, you get a reserve of persuasive vocabary from which you can choose to build a very effective pitch. Lesen Sie weiter...
Am 2. November 1998 veröffentlicht
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