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The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms (English Edition)
 
 

The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms (English Edition) [Kindle Edition]

Nuno Bernardo
5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)

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Produktbeschreibungen

Kurzbeschreibung

The Producer's Guide to Transmedia offers advice on how to fund, develop, produce and distribute content across multiple platforms, drawing on Nuno Bernardo’s ten years experience of Transmedia storytelling and production for global audiences. This guide analyses how multiplatform can bring extra revenues and help producers connect directly to audiences and create entry points through which consumers can become immersed in content. It encompasses a series of case studies discussing ideas and concepts of how Transmedia can be key to promoting and engaging with audiences around a traditional TV show, feature film, game or consumer brand. Nuno Bernardo is an award-winning and Emmy-nominated Transmedia writer and producer, and the creator of the world’s first international interactive online teen series, Sofia’s Diary.

The Producer's Guide to Transmedia offers advice on how to fund, develop, produce and distribute content across multiple medias, drawing on Bernardo’s ten years experience of Transmedia production for global platforms. The guide analyses how multiplatform can bring extra revenues and help producers connect directly to audiences and create entry points through which consumers can become immersed in the content. The 200 page work encompasses a series of case studies discussing ideas and concepts of how transmedia can be key to promoting and engaging with audiences around a traditional TV show or film.

Nuno Bernardo, CEO of beActive and author of The Producer's Guide to Transmedia, says “The entertainment landscape is rapidly evolving, challenging established business models and where audiences are changing how they consume content. Transmedia storytelling offers producers a way to really connect with their consumers – using different medias to make their content part of the audiences’ lifestyles. As the linear broadcasting of content becomes obsolete, producers need to be ready for the new on-demand paradigm, and we hope this guide will prove a constructive source for producers globally as they capitalise on the changing face of content consumption.”

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5.0 von 5 Sternen Helpful with a lot of tips! 2. April 2013
Von A. Kluge
Format:Kindle Edition
I read this eBook as a newbie to Transmedia and TS, while producing a little Transmedia Storytelling project myself. It gives you a lot of hands-on information with regard to an example the author produced himself.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 3.2 von 5 Sternen  4 Rezensionen
7 von 7 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Practical Guidance on Transmedia Project Development 28. August 2011
Von David H. Deans - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Most of the guidance about transmedia production have not met my expectations - they were too academic or otherwise lacking in actionable insights. Few included the perspective of a transmedia practitioner.

This is what makes Nuno Bernardo's book so unique - he has a proven track record of producing transmedia projects, and he provides "how to" recommendations that come from many years of practical experience.

Moreover, my interest in transmedia is from a non-fiction documentary storyteller's point of view. While this book includes examples of fictional story worlds, I found that the vast majority of the recommendations are equally relevant to non-fiction scenarios.

Some examples of the useful contents of this book include: where to start with a transmedia project idea; how to develop your transmedia bible; writing goals and objectives for transmedia storytellers; what content to produce for multiple platforms; content distribution considerations; the anticipation of licensing issues and the future environment.

Mr. Bernardo describes, in detail, where to start and how to make your work stand out from the crowd. He outlines the various forms of project funding, and the likely sources, for those producers that will seek financing options. His content distribution strategy guidance is invaluable, because he explains the benefits of having the foresight of when and how to roll out new content across various media platforms.

I found Bernardo's guidance about partnerships to be particularly helpful. He shares thoughts about how to make a choice between a do-it-yourself solution and when to outsource tasks to subject matter experts. He offers tips on how to apply the various forms of social media for project promotion.

The chapter on international distribution highlights some of the likely pitfalls that can be easily avoided -- again, by being armed with a little knowledge about the choices you may want to consider, ahead of any independent production company negotiations.

In summary, I recommend this book for someone who is about to embrace a transmedia storytelling project for the first time, or for someone who has experimented with crossmedia production and is now ready to embark upon a comprehensive multi-platform game plan.
1 von 1 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Great foundation in transmedia 14. August 2011
Von Helen Pratten - Veröffentlicht auf Amazon.com
Format:Taschenbuch
This is a well-written and timely addition of advice for those creating transmedia projects. Rather than being a text book, it's the author's personal journey through a number of sizable-budget transmedia projects. The author offers sound advice based on first-hand experience. Far from being a dry examination of the current content industries, it's a very comfortable, engaging read.
4.0 von 5 Sternen First book on transmediaof quality thatIhave found. 28. März 2013
Von J. D. silver - Veröffentlicht auf Amazon.com
Format:Kindle Edition|Verifizierter Kauf
Author Nuno Bernardo is one of the pipneers of transmedia - very valuable insights. A good read well worth it.
0 von 1 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen Transmedia - less than 1 star 3. Juni 2014
Von Johnny 2 Doggs - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
Transmedia a producers guide into a bleak world of disappointment, frustration, and comic book expectations. "There is no there there." Transmedia is for basement dwellers with stars in their eyes. I wish the author well. I know he spent a lot of time and thought to produce this book. I'll give him credit for getting it published and out to the general public. I like small books from unlikely sources. I just didn't like this book: it doesn't show, it doesn't tell, and it doesn't describe an experience. I felt ripped off. Unfortunately I actually paid money for this book, which was intended as a gift for a friend. There was a good outcome however. As a result of ordering this book I have re-configured my expectations and have pledged to read several reviews of questionable materials before making a purchasing decision.

Somewhat less than 1 star..
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Beliebte Markierungen

 (Was ist das?)
&quote;
specific needs of the consumer in mind rather than the device used to access it. &quote;
Markiert von 6 Kindle-Nutzern
&quote;
by using personal tools, like email, social media and SMS to connect the viewer to the characters and story, you are in fact entering the viewers personal space. You are going into their personal bubble.  &quote;
Markiert von 6 Kindle-Nutzern
&quote;
Fleshing out the characters back-story with the actors own personal photos, home videos, etc, is a really powerful way to reach out to your audience using real life material. &quote;
Markiert von 6 Kindle-Nutzern

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