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The Principles of Product Development Flow: Second Generation Lean Product Development (English Edition) [Kindle Edition]

Donald G. Reinertsen
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Kurzbeschreibung

Today’s product development orthodoxy is broken. What’s wrong? Companies are pursuing the wrong goals. They maximize capacity utilization, and wonder why cycle times are so long. They strive to conform to plan, and wonder why new obstacles constantly emerge. They try to eliminate variability, and wonder why innovation disappears. They carefully break processes into phases and gates, and wonder why things slow down instead of speeding up. Ironically, each of these actions actually hurts more than it helps.
We need a different approach, one based on solid economics and real science. The heart of this approach is FLOW, and the enemy of flow is the invisible and unmeasured queues that undermine all aspects of product development performance. Stagnant piles of idle work lengthen cycle time. At the same time, they delay vital feedback and destroy process efficiency. Yet today, these queues remain unmanaged. Ninety-eight percent of product developers neither measure nor control their queues.
But, how can we manage these queues and achieve real flow? It takes a bit of science. We can start with the ideas of lean manufacturing. Then, we must recognize the vast difference between the stable world of repetitive manufacturing and the high-variability world of product development. A product development process must thrive in the presence of variability. Ultimately, we must reach even further, drawing upon ideas from the Internet, transportation systems, computer operating systems, and military doctrine.
This is the first book that comprehensively describes the underlying principles that create flow in product development processes, principles that have produced 5x to 10x improvements, even in mature processes. It combines a lucid explanation of the real science behind flow and a rich set of practical methods. Its underlying principles are organized into eight major areas, focusing on practical methods to:

• Improve economic decisions

• Manage queues

• Reduce batch size

• Apply WIP constraints

• Accelerate feedback

• Manage flows in the presence of variability

• Decentralize control

Nobody is better suited to explain these ideas than Don Reinertsen. In 1997, his landmark book, Managing the Design Factory, first introduced the ideas that have become known as lean product development. His two previous books, Developing Products in Half the Time and Managing the Design Factory, have become required reading for all product developers. For over 25 years he has been recognized as a leading thinker on product development issues.
This book begins where other books on product development end. It is guaranteed to change the way you think about product development. The Principles of Product Development Flow is destined to become another product development classic.


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4.7 von 5 Sternen
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4 von 4 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
This book is a must read for everyone interested in product development flows and especially for all product development managers.

Summary of the book
--------------------

Don Reinertsen describes in his book 174 principles how to develop an improved, more profitable development flow.

He uses ideas from lean manufactoring, economics, queueing theory, statistics, the internet, computer operating system sesign, control engineering and maneuver warfare and adapts them to product development.

The author states that todays problems in product development are caused by failure to correctly quantify economics, blindness to queues, worship of efficiency,hostility to variability, worship of conformance, institutionalization of large batch sizes, underutilization of cadence, managing timelines instead of queues, absence of WIP constraints, inflexibility, noneconomic flow control, and centralized control.

He emphasizes that it is important to treat development decisions as economic decisions. This is in his opinion much better than chasing whichever proxy variable is popular at the moment.

Developing an economic framework and decisions rules help to quickly process the small, perishable economic decisions. The economic models and rules do not have to be perfect, because even imperfect rules improve decision making.

A decision rule that is missing in most companies today is a quantified cost of delay.

Reducing Queues is the key to improve product development performance. The hidden cost of queues are often overseen. They are the hidden source for most development waste, because they increase cycle time, expenses, variability and risk and they slow feedback, reduce quality, and decrease motivation.
Lesen Sie weiter... ›
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5.0 von 5 Sternen Lean Development 24. April 2014
Format:Gebundene Ausgabe
Eine sehr gute Hilfe für alle, die ihre Produkt-Entwicklung vollständig und flexibel, optimiert auf Entwicklungsziele ausrichten wollen.

Ein paar Erkenntnisse aus dem Buch zum Anfüttern:

(1) Entwicklungsergebnisse sollen Profit bringen. Alle Aktivitäten sollten darauf ausgerichtet sein und sich daran messen. Stellgrößen sind insbesondere Entwicklungskosten, Herstellkosten, Produkt-Features, Time-to-Market und Risko/Versicherungen. Nicht die Optimierung einer Stellgröße bringt den Erfolg, sonders das aktive stetige Einstellen des richtigen Arbeitspunktes für alle Stellgrößen zusammen.

(2) Entscheidungskurven für a oder b ergeben U-Kurven, die in der Regel ein breites Minimum haben. Das bedeutet, solange die Entscheidung nicht auf dem Rand der U-Kurve liegt, liegt man nicht weit vom Optimum weg. Die Entscheidung kann also mit einer beruhigenden Ungenauigkeit getroffen werden.

(3) Mehr Auslastung von Entwicklern führt bei Änderungen und Taskwechsel zu relativ mehr Overhead. Die effiziente Ausnutzung von Entwicklern liegt eher in der Größenordnung von (z.B.) 65-75% als bei 90-100%. Das genaue Optimum muss im eigenen Unternehmen gefunden werden.
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4.0 von 5 Sternen New view and interesting principles 28. September 2013
Format:Kindle Edition|Verifizierter Kauf
A new view, interesting principles and good ideas but sometimes I miss the link to concrete actions and samples. Worth for reading for all product development leads with a strong desire to change things.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.4 von 5 Sternen  38 Rezensionen
44 von 45 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Challenges Orthodox Thinking On Every Side 12. August 2010
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
I won't repeat what others have said except that this new standard on lean product and software development challenges orthodox thinking on every side and is required reading. It's fairly technical and not an easy read but well worth the effort.

For the traditionalist, add to cart if you want to learn:

- Why prioritizing work "on the basis of project profitability measures like return on investment (ROI)" is a mistake
- Why we should manage queues instead of timelines
- Why "trying to estimate the amount of work in queue" is a waste of time
- Why our focus on efficiency, capacity utilization, and preventing and correcting deviations from the plan "are fundamentally wrong"
- Why "systematic top-down design of the entire system" is risky
- Why bottom-up estimating is flawed
- Why reducing defects may be costing us money
- Why we should "watch the work product, not the worker"
- Why rewarding specialization is a bad idea
- Why centralizing control in project management offices and information systems is dangerous
- Why a bad decision made rapidly "is far better" than the right decision made late and "one of the biggest mistakes a leader could make is to stifle initiative"
- Why communicating failures is more important than communicating successes

For the Agilist, add to cart if you want to learn:

- Why command-and-control is essential to prevent misalignment, local optimization, chaos, even disaster
- Why traditional conformance to a plan and strong change control and risk management is sometimes preferable to adaptive management
- Why the economies of scale from centralized, shared resources are sometimes preferable to dedicated teams
- Why clear roles and boundaries are sometimes preferable to swarming "the way five-year-olds approach soccer"
- Why predictable behavior is more important than shared values for building trust and teamwork
- Why even professionals should have synchronized coffee breaks

And the list goes on and on and on.

My favorite sections are Reducing Batch Size, which I use in my Agile courses, The Human Side of Feedback, and Achieving Decentralized Control, on "what we can learn from military doctrine."

Mind-expanding! Bonus: the author includes his email address and promptly responds to inquiries.
32 von 34 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen "quite simply the most advanced product development book you can buy" 15. Juli 2009
Von foobar - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
If you've ever wondered why agile or lean development techniques work, The Principles of Product Development Flow: Second Generation Lean Product Development by Donald G. Reinertsen is the book for you. It's quite simply the most advanced product development book you can buy.

For those who hunger for a rigorous approach to managing product development, Donald Reinertsen's book is epic. Myths are busted on practically every page, even myths that are associated with lean/agile. For example, take the lean dictum of working in small batches. I push this technique quite often, because traditional product development tends to work in batches that are much too large. Yet it's not correct to say that batch sizes should be as small as possible. Reinertsen explains how to calculate the optimal batch size from an economic point of view, math and all. It's wonderful to have an author take these sorts of questions seriously, instead of issuing yet another polemic.

The book is structured as a series of principles, logically laid out and briefly discussed - 175 in all. It moves at a rapid clip, each argument backed up with the relevant math and equations: marginal profit, Little's law, Markov processes, probability theory, you name it. This is not for the faint of heart.

The use of economic theory to justify decisions is a recurring theme of the book. Its goal is to help us recognize that every artifact of our product development process is really just a proxy variable. Everything: schedules, efficiency, throughput, even quality. In order to trade them off against each other, we have to convert their impact into economic terms. They are all proxies for our real goal, maximizing an economic variable like profit or revenue. Therefore, in order to maximize the true productivity (aka profitability) of our development efforts, we need to understand the relationships between these proxy variables.

[...]
26 von 27 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Must read 28. Januar 2010
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
I read a lot of books. This is the most important one I've read in 10 years.

Reinertsen synthesizes several tough subject areas: queuing, ToC, Lean, and Real Options. There's rigor here, but it's incredibly accessible and presented in a set of concise principles.

I've bought copies to hand out, and I'm promoting this as a way to put business, technology, and marketing all on the same page. If we can all talk about the cost of delay, then all kinds of emotion-based debate just evaporates.
17 von 18 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Important book on product development 20. Juni 2009
Von David Walden - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
Don Reinertsen has written two of the three books I recommend
when someone asks me what to read about product development.
He wrote Managing the Design Factory and co-authored (with
Preston Smith) Developing Products in Half the Time: New Rules,
New Tools (2nd Edition). (The third book I recommend is the
first half of Kiyoshi Uchimaru's TQM for Technical Groups.)

Reinertsen has now written an important new book, The Principles of
Product Development Flow -- Second Generation Lean Product
Development. On page 1 of this book, Reinertsen states his ambition
for the book: "I believe that the dominant paradigm for managing
product development is fundamentally wrong....I believe a new
paradigm is emerging, one that challenges the current orthodoxy of
product development. I want to help accelerate the adoption of this
new approach. I believe I can do this by helping people understand
it. That is the purpose of this book."

I agree that practices like the phase gate review process are a
mistake (and counter productive in even more ways than Reinertsen
lists). My impression from my years leading development organizations
is that the developers themselves also thought much of current
practice was misguided, but they were stuck with what is claimed to
be "best practice."

Reinertsen's book does not give a new process for product
development. Rather, he provides explanations of what is wrong with
current practice, a discussion of eight general "themes" for
improvement, and 175 principles (divided among the eight themes) upon
which to base one's thinking as one develops one's own product
development system.

Buy the book. It is excellent. It will help you figure out how to do
product development better in your own organization.
9 von 9 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Practical Guide 29. Juli 2010
Von Bob F, measurement guy - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
"Flow" digests the theory in "Managing the Design Factory (MtDF)" into a set of principles. I would suggest you read "Managing the Design Factory" first so you get a solid foundation for the principles. "Flow" is handy because it can be used as a quick reference. IF you have a question of how or why to apply a principle then you should dig back into the first book.

In my review of MtDF I observe that this earlier book covers a bit of queuing theory. The newer book leaves out nearly all of the theory. Still the summary of the principles is valuable. I'm happy I bought the book.
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