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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience [Englisch] [Gebundene Ausgabe]

Carmine Gallo
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Kurzbeschreibung

1. Oktober 2009
"The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences." Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience Apple CEO Steve Jobs's wildly popular presentations have set a new global gold standard--and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations. The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time. With this revolutionary approach, you'll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way. Watch Carmine Gallo describe how you can inspire, motivate, and lead your team to do "insanely great" things. "No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences." Rob Enderle, The Enderle Group "Now you can learn from the best there is both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods." David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave

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Produktinformation

  • Gebundene Ausgabe: 256 Seiten
  • Verlag: Mcgraw-Hill Publ.Comp.; Auflage: 1 (1. Oktober 2009)
  • Sprache: Englisch
  • ISBN-10: 0071636080
  • ISBN-13: 978-0071636087
  • Größe und/oder Gewicht: 22 x 16 x 2,2 cm
  • Durchschnittliche Kundenbewertung: 3.8 von 5 Sternen  Alle Rezensionen anzeigen (4 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 44.907 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

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Über den Autor und weitere Mitwirkende

Carmine Gallo is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs. Gallo has been featured in The Wall Street Journal, The New York Times, Success magazine, and on CNBC. Gallo's latest book, The Power of Foursquare, reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.

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In diesem Buch (Mehr dazu)
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
Hier reinlesen und suchen:

Kundenrezensionen

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3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Vom Meister abgeguckt 20. Februar 2012
Von Oliver Völckers TOP 500 REZENSENT
Format:Gebundene Ausgabe|Verifizierter Kauf
Der Autor schreibt für Forbes und berichtet für CNN und CBS. Zunächst hatte ich den Eindruck, dieses Buch nutze wie viele andere nur den Namen von Steve Jobs, um mehr Aufmerksamkeit zu bekommen. Doch es steckt mehr dahinter.

Auch wenn Carmine Gallo nichts mit Steve Jobs persönlich zu tun hatte, hat er doch als Zuschauer die Merkmale seiner Präsentationen präzise analysiert. In zahlreichen Beispielen macht er deutlich, dass Steve Jobs
- Zahlen anschaulich gemacht hat, mit Grafiken oder Vergleichen
- nicht länger als zehn Minuten gesprochen hat, ohne Abwechslung durch Filme oder andere Gesprächspartner
- immer Blickkontakt gehalten hat und seine Notizen nie im Weg waren
- nur wenig Worte auf den Folien stehen hatte, niemals Texte abgelesen hat
- nie Bullet Points auf Folien genutzt hat
- dank gründlicher Vorbereitung auch mit Unterbrechungen und Pannen gut klarkam

Vor allem zeigt das Buch, dass Steve Jobs nicht als Marketinggenie auf die Welt kam, sondern seine Fähigkeiten mühsam erarbeitet hat. Die wichtigste Lehre lautet daher üben, üben, üben. Auch Steve Jobs selbst hat für eine einstündige Präsentation mehrere Tage (!) am Stück geübt. Die vermeintliche Leichtigkeit war also harte Arbeit.

Wer Präsentationen hält, sollte dieses Buch lesen; die Zuhörer werden dankbar sein.
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9 von 11 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Nice content but ugly layout 11. April 2010
Format:Gebundene Ausgabe
Inhalt interessant, wenn man die Keynotes von Jobs vorher nicht kannte. Die Beispiele sind releativ redundant. Das Buch ist die ideale Lektüre für öffentlichen Personennahverkehr, da das Buch in 3 Akte mit insgesamt 18 Szenen gegliedert ist. Wenn man das Inhaltsverzeichnis gelesen hat, weiss man worum es geht und kann bei jeder beliebigen Szene anfangen zu lesen.
Ein Überfliegen des Inhaltes ist hilfreich zur Erstellung von Präsentationen und Vorträgen, aber das Layout des Buches macht es fast unlesbar. Möglicherweise wurde das Layout seinerzeit für ein anderes Format entworfen und dann automatisch konvertiert, denn die Einschubkästen ziehen sich teilweise über 2 Seiten, sind optisch kaum abgesetzt und zerfleddern den Fliesstext. z.B. Seite 188 unten Zwischenüberschrift, nach 2 Zeilen Fliesstext endet der Text mitten im Satz. Auf der gegenüberliegenden Seite Einschub mit eigener Überschrift, Text und Bullets zieht sich bis auf Seite 190 wo dann plötzlich im unteren Drittel der Seite der Satz von Seite 188 weitergeführt wird.
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14 von 20 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen banale Geheimnisse zu teuer verkauft 29. Oktober 2009
Format:Gebundene Ausgabe
Dieses Buch verspricht die Geheimnisse der Präsentationstechniken des Apple-Gründers Steve Jobs zu entschlüsseln. Rein deskriptiv werden die Keynotes der letzten Jahre untersucht. Der Erkenntnisgewinn ist leider marginal. Wer in der Vergangenheit bereits professionell mit Präsentationstechniken sich beschäftigt hat, wird hier kaum etwas Neues finden. Interessant dagegen die Einblicke in Biographie und Charakter des Apple-Gurus.
Das Buch ist in englischer Sprache geschrieben und gut verständlich.
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5.0 von 5 Sternen Great ideas on how to improve your presentations 3. Januar 2014
Format:Kindle Edition
Even for people not in the consumer business the book has many general (scientifically sound) hints on how one can reach listeners. Many of these can be used in every presentation and I did use them with great success.
A must read for everybody that wants to improve his presentations!
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295 von 303 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Helpful Points - 22. September 2009
Von Loyd E. Eskildson - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
"As soon as you move one step up from the bottom, your effectiveness depends on your ability to reach others through the spoken and written word." Peter Drucker

"Steve Jobs is the most captivating communicator on the world stage," says the author in his opening sentence. The book is divided into three sections: 1)Create the story. 2)Deliver the experience. 3)Refine and rehearse. The material lacks direct input from Jobs, is overly fawning vs. Jobs, and is somewhat repetitive. Nonetheless, given the importance of the topic and the value of the material, the book is well worth reading. The following summarizes some of its suggestions for planning and preparing a presentation.

1)What is the one big idea you want to leave with your audience? It should be short, memorable, and in subject-verb-object sequence.

2)Identify why you're excited about this company/product/feature, etc.

3)Write out the three messages you want the audience to receive, and develop metaphors and analogies in support.

4)Include a demonstration if your product topic lends itself to such. (Eg. pull the product out of your pocket if it is 'pocket-sized.'

5)Invite partners and customers to participate.

6)Include video clips if helpful, but limit to three minutes or less.

7)Answer the "Why should I care?" that's in the audience's mind. Have a passion for creating a better future.

8)Having an enemy (eg. IBM, Microsoft) helps visualize 'the problem' you're solving.

9)Simplify your presentation (and products).

10)Make numbers meaningful - eg. "Stores 1,000 songs," not "5 GB memory."

11)Don't use 'bullet-point' style visuals; instead, use short phrases that accompany your talk, or pictures.

12)Practice, practice, practice - and ask for feedback.
83 von 86 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A book a speechwriter can love 30. Oktober 2009
Von Ian D. Griffin - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
The Presentation Secrets of Steve Jobs is a book that a speechwriter can love. Gallo quotes from sources such as Nancy Duarte's slide:ology: The Art and Science of Creating Great Presentations and Garr Reynolds' Presentation Zen: Simple Ideas on Presentation Design and Delivery. He even has a sidebar on JFK speechwriter Ted Sorensen's influence on Barack Obama titled, "What the World's Greatest Speechwriters Know."

The message of this book is that Jobs' extraordinary impact is based on his authenticity and his passion for his company's people and products. Most presenters can't claim to be the CEO of an archetypically cool Silicon Valley company.

Neither can they get away with wearing faded jeans, sneakers and a turtleneck onstage. But simply everyone with a product or service that improves people's lives has a story to tell. Gallo's book explains in detail how Jobs presents his story so that his passion shines through and ignites the audience. It's Gallo's claim that anyone can learn how to deliver an "insanely great" presentations.

The "secrets" that make Jobs so effective onstage include the usual stage tips taught by presentation coaches: Make eye contact with the audience, use vocal variety and know the power of a well-timed pause. But the majority of the book analyzes the structure, rather than the delivery techniques, of major keynotes Jobs has given at Macworld and elsewhere over the years. This makes the book of inestimable value for anyone who needs to understand the nuts and bolts of writing a speech.

Performance piece

When Steve Jobs takes to the stage he often tells dramatic stories, so it's appropriate that the book itself is structured as a three-act play. Act 1 tells how to create the story, Act 2 tells how to deliver it, and Act 3 stresses the importance of rehearsal. Gallo adds "Director's Notes" that summarize each chapter (or scene), and he introduces a cast of supporting characters.

Organizing the book in this way also reinforces the importance of telling a story in three parts; of delivering a speech with three messages. In fact, Gallo concedes, the chapter on the effectiveness of breaking a speech into three "could easily have become the longest in the book."

Speechwriters' playbook

The book is a playbook for writing a great speech. Jobs and his team start scripting a speech long before firing up PowerPoint or, in their case, Keynote software. They settle on an attention-grabbing headline ("The world's thinnest notebook"); then they decide on the three key messages; develop analogies and metaphors; and scope out demonstrations, video clips and cameo guest appearances.

Next they develop the "plot" of the speech, setting up an antagonist (Microsoft or IBM in the early days), dressing up numbers and including plenty of "amazingly zippy" words. Finally, they script a memorable "holy smokes" moment that people will talk about long after the event ends. The slides they eventually create are heavy on images and light on text and bullet points.

Live action video

A book alone will go only so far. If you've never actually seen Jobs present in person, then you haven't experienced the "reality-distortion field" his charisma and eloquence creates in the auditorium. Gallo has this covered.

The book's end notes provide URLs for some of the 47,000 [...] video clips showcasing Jobs and clearly demonstrating the techniques discussed. Viewing the videos compensates for the poor-quality monochrome photos of Jobs onstage-the one disappointment in the book.

Learning from his mistakes

To counteract any feelings of inadequacy you might have after watching Jobs deliver a flawless keynote, do a quick search on YouTube for "Apple Bloopers" and you'll see that, even for Steve Jobs, things don't always go well onstage. Demos fail, screens freeze, and he stumbles over words. But as with any masterful presenter, Jobs remains calm.

Even if the speeches you write or deliver are not destined for "insane" greatness, they'll be much, much, better for having read Carmine Gallo's insanely great book.
101 von 111 Kunden fanden die folgende Rezension hilfreich
3.0 von 5 Sternen Not The Best 9. Februar 2010
Von Zachary Hiwiller - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
If you haven't read Presentation Zen, slide:ology and/or Brain Rules, then maybe you will find some interesting bits in this book. I can't complain about the messages in this book - everyone needs to learn how to be a better presenter. But like many business books, the twelve rules here could have been done in a long article instead of a short book. Then at least the author could have embedded video. There's a lot of fluff or irrelevant content (pictures of Jobs, tables of talk transcripts) that do little but pad the book. I'm a big Apple fan, but large parts of this book reads more like a Jobs love-fest than a presentation how-to.

Steve has a luxury most don't: he controls everything about his presentations and has the resources to present in the manner he finds will best get his message across. The vast majority of us do not have those luxuries. While there are a lot of great rules in the book, unless you are presenting something that is highly visual and have the artistic resources to procure vivid imagery, a lot of the particulars of the keynote's will be irrelevant.

There are simply better books on this topic elsewhere.
35 von 41 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Insane about making you care 20. Oktober 2009
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
Too bad I bought the Kindle version. I love writing in margins and highlighting in yellow.

I'm not just reading this book; I'm devouring it. I'm condensing it to use in my work, especially my writing, but also in my presentations. In fact, I'm going to use this stuff in debates at the conference table during a meeting and blow away the people who torment me. They're doomed to humiliation. Toast, I tell you.

The content:

Create stories. Intro the villain. Talk in threes.

Send in the hero to solve the problem and banish the villain. Above all, always remember (and don't ever forget) people don't care about you, your product, your needs . . . as much as they care about themselves. So don't bore them about you, your mission, your data.

So. Give people personal reasons to read your writing, to listen to your presentation, to buy your product. Let them know why they should care. Make them fear to be left out of your influence. Remember, it's all about them.

All this, and I'm only a third way through the book. Forget about Steven Jobs and computers and PowerPoint. This book transcends all those things to get to the elegant simplicity in how to reach out and recruit people to your side. Already, I've hit upon the secret to why writing works, why it sells and why no writing book I know of has ever attacked the problem from Carmine Gallo's POV. So I'm writing about it (elsewhere). It's not about the writer, not about the written or spoken product, even. It's about the reader, the listener, the customer, the you you should care about recruiting.

More than care, I love, love, love the useful insights of this book. I got a book of my own out of this book that's so powerful because it takes its own advice.

Oh, and I almost forgot. Be passionate.

PS: I'm not Carmine's uncle or anything. I don't know him, can't vouch for him (to borrow a line from Fargo). Not a shill here, just a guy who hasn't run across a book this useful in a long time.
7 von 7 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen A Must for Managers and Execs 23. Mai 2011
Von Akweli Parker - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
When this book came out, it seemed as if everyone was trying to cash in on anything and everything Apple -- knitted iPod holders, custom-designed Macbook sleeves, and of course an orchard-full of books with "i-Something" "Mac," or "Jobs" in their title.

So when Carmine Gallo's "The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience" came out, I instantly dismissed it as another glib attempt to turn a quick buck off of the prevailing Mac-mania.

... But I kept hearing from trusted sources, "you have to read this book." As I began to give more presentations professionally, my hunger to know what was current in the literature on public speaking intensified. Finally, seeing a few promotional videos for the book by Gallo himself, who is a communications coach and skilled presenter in his own right, convinced me to make an impulse Kindle buy.

Watch the video for my full impressions, but the quick take is this: Every executive, manager, or anyone else who gives presentations needs to read this. It's tragic how many productive hours are wasted with presentations that fail to inspire, motivate and get results.

Gallo's book provides the antidote for presentations that are boring or confusing, by offering smart tips and examples on how to prepare, refine and deliver your presentation. I like that he fires broadsides at some of the stodgy, stubborn, stiff and formal techniques that I still see some speech coaches advocating -- yuck! Speeches and presentations should be fun or at least engaging for our audiences, not preachy. This book shows you how to make them so.
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