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The Power of Small: Why Little Things Make All the Difference [Englisch] [Gebundene Ausgabe]

Linda Kaplan Thaler , Robin Koval
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Kurzbeschreibung

21. April 2009

The authors of the national bestseller THE POWER OF NICE once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers.

Our smallest actions and gestures often have outsized impact on our biggest goals, say Linda Kaplan Thaler and Robin Koval. Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch – whether with a client, customer, family member, or friend – speaks volumes to others about our talent, personality, and motivations. After all, if we can’t take care of the small details, how can we be counted on to deliver when it really matters?

In today’s challenging times, bigger isn’t always better. In fact, it’s often the baby steps that put us on the path to delivering a true competitive advantage. The real secret to getting ahead in life and in our careers is to refocus our attention on the small details that, if disregarded, can sabotage a multimillion-dollar ad campaign or undermine your most important relationships. Kaplan Thaler and Koval show how to get more of what you want with surprisingly less than you’d imagine.

Written in the same entertaining, story-driven style that made THE POWER OF NICE the go-to book for finishing first, THE POWER OF SMALL demonstrates how all of us can harness the power of small to improve and reinvent our lives. It’s the ultimate guide to shrinking your outlook to broaden your horizons.

Get SMALL and get going!


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Produktinformation

  • Gebundene Ausgabe: 160 Seiten
  • Verlag: Crown Business; Auflage: 1 (21. April 2009)
  • Sprache: Englisch
  • ISBN-10: 0385526555
  • ISBN-13: 978-0385526555
  • Größe und/oder Gewicht: 19,3 x 13,5 x 2,3 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 436.924 in Englische Bücher (Siehe Top 100 in Englische Bücher)

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Produktbeschreibungen

Pressestimmen

Advance Praise for The Power of Small

 “Linda Kaplan Thaler and Robin Koval take on the conventional wisdom that bigger is better and show how thinking small gives you a true competitive advantage in life. For best results, get Small now. This little book can make a huge difference in your life.”
—James Patterson, bestselling author, former CEO of J. Walter Thompson

“I love this book! I’ve always known that little things make all the difference, and now Thaler and Koval have written a book to show you how to benefit from this powerful concept. If you read and apply the ideas in this small book, it will make a big difference in your success.”
—Mark Sanborn, bestselling author of The Fred Factor, President of Sanborn & Associates, Inc.

“Anyone who has tried to sleep with a mosquito in the room knows the impact of something small. But the positive impact of little things is even greater, as Linda Kaplan Thaler and Robin Koval show so elegantly in their latest book.”
—Deborah Norville

“Once you’ve read The Power of Small, you will never look at the world the same way again. When you re-orient your perspective to look for the magic in the little things, life’s mountains become manageable molehills.”
—Cynthia Nixon

“Anyone who is successful can look back at one small thing they did for someone or someone did for them that meant so much, and made the difference in their career. Those small things are what lay the foundation for success. That’s what this book is all about.” —Jay Leno

Über den Autor und weitere Mitwirkende

LINDA KAPLAN THALER is CEO and chief creative officer and ROBIN KOVAL is president of THE KAPLAN THALER GROUP, creators of pop-culture icons like the Aflac Duck. Together, Kaplan Thaler and Koval have been featured on Today, the Martha Stewart Show, and Nightline, as well as in USA TODAY, the New York Times, and BusinessWeek, among many others. Kaplan Thaler and Koval each live in New York.


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5.0 von 5 Sternen A Great Book even it is about smal things 8. Juli 2009
Format:Gebundene Ausgabe
I read all the books Linda and Robin published until yet. I liked Bang, I loved The Power of Nice and I adore The Power of Small.
I think Jay Leno said in his foreword to the Power of Nice, being nice just makes you feel good and that is a lot.
Doing small nice things amazingly makes you feel very good.
We all want to feel good, you can start small and see how fast it works.
War diese Rezension für Sie hilfreich?
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.0 von 5 Sternen  26 Rezensionen
9 von 9 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen All about the Golden Rule 7. Mai 2009
Von Jennifer Kydd - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
THE POWER OF SMALL reminded me a lot of John Miller's QBQ series. I haven't read the previous book, THE POWER OF NICE, but I would imagine the message is much the same. All in all, Thaler and Koval are sending the message that just one small action in your life can have momentous or serendipitous consequences. By taking a moment to thank someone for a job interview, you could be setting yourself up to be chosen over a more qualified candidate. Or by escorting an old man to a room he's looking for, you could be escorting your boss's boss and thereby leaving a (favorable) memorable impression.

The point of the book is this: Do unto others as you would have them do unto you. It's the Golden Rule. Everyone knows it but not many actually follow it. Follow it and you will be rewarded in spades.
4 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Surprisingly Insightful 5. Mai 2009
Von Lisa Jo Rudy - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
I picked this book without any great expectations - just hoping for a few insights from a big name ad exec. After reading it, I thought "well of course, this stuff is common sense." But a week later I found I was still noticing examples of the "power of small" in almost every aspect of daily life. For instance - my husband stopped (in his pickup, which carries our company name) and let another car take a left. Who knew that the driver of the car was someone who was looking for a videographer (our business)? Not only did the driver have plenty of time to read and note our company contact info, but she was also positively impressed by our kindess!

Lisa
4 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Inspiring Read 24. April 2009
Von Sharon - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
This book really inspired me and I'm honestly not one of those self-help reading types who looks for books for inspiration. I kept hearing about this book though and saw this amazing video that showed a woman whose life was saved because of small talk ([...] It made me realize that all those times I feel helpless, I'm not. There are small things we can all do in our daily lives that can have a huge impact in both personal as well as buisness matters.
4 von 5 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A Very Relevant Read 23. April 2009
Von Kate - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
This book simply could not have come out at a better time. In a style similar to their previous book, The Power of Nice, Kaplan Thaler and Koval use engaging stories to relate their concepts in the Power of Small. Although the book is a quick and easy read, it packs a powerful messafe that will stick with you long after you put it down. From making checklists, to using visualisation to shrink down your problems into more manageable pieces, the tips provided in the book can apply to a multitude of life situations, and couldn't be more relevant to our current national crisis.
6 von 8 Kunden fanden die folgende Rezension hilfreich
2.0 von 5 Sternen Self Agrandizing and Trite 26. September 2010
Von J. King - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
I read this book, rather read half then skimmed the other, in about an hour. I was immediately turned off at how often the authors referred to their own successes in terms of how much money they've made and how they've created such great icons of advertising(like the Aflac duck). I understand the concept of ethos but the level at which they mention their accomplishments borderlines on bragging. The Aflac duck...really? They could have created a pooh slinging monkey as a marketing icon for Aflac and it would've had the same, if not more pronounced, effect. I once took a marketing class and the teacher explained that using something completely random in creating a brand image is a psychological trick marketers use to get people to remember a product or service. However, it doesn't mean a duck, who's vocabulary is limited to "affflllaccc" squawked by Gilbert Godfried, used to represent an essential and important service like insurance, should be considered a brilliant work of marketing which one should use to establish themselves as qualified to give advice on achieving success. Phew...glad I got that out because the blaring irony was killing me.

Occasionally the book veers away from its self satisfying core into what may be considered somewhat useful territory. Actually I recant that last statement. The book never really gets into useful territory unless you have no common sense in which case you are going to need a lot more help than this little book can provide. Therefore, I don't recommend the senseless to read it any more than someone who has a firm grip on what it takes to achieve greatness. Therefore I will save everyone some time and summarize the crux of the book, which in itself is a good philosophy and the reason why I gave it an extra star: Set a goal, break it into smaller steps, break those into even smaller steps that can be done on a daily basis, then doggedely work to complete those steps with the highest degree of accuracy possible. Oh, and remember to say please and thank you liberally while engaging others in meaningless small talk and don't forget to pay attention to the small details in life that, when added up, can make the difference between good and great.

There. Now you know (and I didn't even have to mention the Aflac duck).
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