xmas15 Öle & Betriebsstoffe für Ihr Auto studentsignup Prime Photos Learn More Movember Hier klicken mrp_family November staub Shop Kindle Shop Kindle
The Power of foursquare und über 1,5 Millionen weitere Bücher verfügbar für Amazon Kindle. Erfahren Sie mehr
  • Alle Preisangaben inkl. MwSt.
Nur noch 1 auf Lager (mehr ist unterwegs).
Verkauf und Versand durch Amazon. Geschenkverpackung verfügbar.
The Power of Foursquare: ... ist in Ihrem Einkaufwagen hinzugefügt worden
+ EUR 3,00 Versandkosten
Gebraucht: Sehr gut | Details
Verkauft von betterworldbooks__
Zustand: Gebraucht: Sehr gut
Kommentar: Former Library book. Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
Möchten Sie verkaufen?
Zur Rückseite klappen Zur Vorderseite klappen
Hörprobe Wird gespielt... Angehalten   Sie hören eine Hörprobe des Audible Hörbuch-Downloads.
Mehr erfahren
Dieses Bild anzeigen

The Power of Foursquare: 7 Innovative Ways to Get Your Customers to Check in Wherever They Are (Englisch) Gebundene Ausgabe – 1. Oktober 2011

1 Kundenrezension

Alle Formate und Ausgaben anzeigen Andere Formate und Ausgaben ausblenden
Neu ab Gebraucht ab
Kindle Edition
"Bitte wiederholen"
Gebundene Ausgabe
"Bitte wiederholen"
EUR 25,13
EUR 18,19 EUR 0,01
12 neu ab EUR 18,19 9 gebraucht ab EUR 0,01

Hinweise und Aktionen

  • Verschenken Sie Bücher zu Weihnachten: Entdecken Sie die schönsten Buchgeschenke zu Weihnachten, Adventskalender und Bücher rund ums Fest. Hier klicken.

Es wird kein Kindle Gerät benötigt. Laden Sie eine der kostenlosen Kindle Apps herunter und beginnen Sie, Kindle-Bücher auf Ihrem Smartphone, Tablet und Computer zu lesen.

  • Apple
  • Android
  • Windows Phone

Geben Sie Ihre E-Mail-Adresse oder Mobiltelefonnummer ein, um die kostenfreie App zu beziehen.

Jeder kann Kindle Bücher lesen — selbst ohne ein Kindle-Gerät — mit der KOSTENFREIEN Kindle App für Smartphones, Tablets und Computer.


  • Gebundene Ausgabe: 264 Seiten
  • Verlag: Mcgraw-Hill Education (1. Oktober 2011)
  • Sprache: Englisch
  • ISBN-10: 0071773177
  • ISBN-13: 978-0071773171
  • Größe und/oder Gewicht: 16,3 x 2,2 x 23,6 cm
  • Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 478.574 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

Mehr über den Autor

Entdecken Sie Bücher, lesen Sie über Autoren und mehr


Über den Autor und weitere Mitwirkende

CARMINE GALLO is the communications coach for the world's most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes My Communications Coach, a regular column for Forbes.com. He has written several internationally bestselling and award-winning books, including The Innovation Secrets of Steve Jobs and The Presentation Secrets of Steve Jobs. Gallo has been featured in the Wall Street Journal, the New York Times, Success Magazine, and on CNBC. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.

In diesem Buch

(Mehr dazu)
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
Hier reinlesen und suchen:


4.0 von 5 Sternen
5 Sterne
4 Sterne
3 Sterne
2 Sterne
1 Sterne
Siehe die Kundenrezension
Sagen Sie Ihre Meinung zu diesem Artikel

Die hilfreichsten Kundenrezensionen

Format: Kindle Edition
Gutes Buch mit vielen Beispielen und praktischen Anwendungen. Und das ist gleichzeitig auch ein Kritikpunkt. Das Buch ist sehr im amerikanischen Fachbuchstil gehalten (Plauderton + viele Beispiele). Wenn man wirklich Erklärungen oder wörtliche Definitionen sucht um diese dann auswendig zu lernen ist wahrscheinlich falsch. Jedoch vermittelt das Buch einen guten Überblick und Hintergrundwissen.
Kommentar War diese Rezension für Sie hilfreich? Ja Nein Feedback senden...
Vielen Dank für Ihr Feedback.
Wir konnten Ihre Stimmabgabe leider nicht speichern. Bitte erneut versuchen
Missbrauch melden

Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 11 Rezensionen
3 von 3 Kunden fanden die folgende Rezension hilfreich
Tons of great ideas for making the most of foursquare 2. Oktober 2011
Von The Local Cook - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
What the book covers:

The "seven keys" follow the acronym CHECK IN (groan), and are as follows:
Connect your brand.
Harness new fans.
Engage your followers
Create rewards.
Knock out the competition.
Incentivize your customers.
Never stop entertaining.

Each key gets its own chapter, and provides a TON of ideas for harnessing the power of foursquare that are applicable to nonprofits, brands, brick and mortar stores, and more. Real life examples as well as "why it works" are included in every chapter. Every few pages I found myself wondering "hmm, I wonder how I could . . . " and going back to the foursquare website to figure out how to implement the ideas that were swirling in my head and apply them to my own business.

The book was well written and easy to follow, if a little light in the technical implementation side of things. That is probably better, because it's easy to get bogged down in the details of how the app works and forget the strategy behind it. You could spend hours (one business owner spent six months!) learning how to set up the technical side, but the key thing is to remember your goals. That way you can prioritize, because social media in general, while powerful, CAN become a big time suck if you don't have a plan of action mapped out. In fact, one of the last chapters includes a list of pitfalls to avoid. I think the last item on the list is the most important:

"Avoid 'Doing it just to do it.' Many businesses . . . create social media pages and promotions with no clear objective. They do it just to do it. They are joining out of fear instead of joining because they are passionate about engaging their customers. This apathy shows up in the form of lukewarm specials, poor execution, little or no training, and bad customer service."

If you are already using social media and social location marketing, this book will give you some creative ideas that you probably haven't thought of.

If you are brand new to the whole concept, it will give you an idea of what you are missing. If you have no time to spare, my best advice is to at least claim your business or brand now so that you can see what existing foursquare users are saying about your business, who's checking in, and to make sure that your business' name and contact information is correct. Then carve out some time to figure out how to put this practically free marketing tool to work for you. (I say practically because time is money, after all.)
1 von 1 Kunden fanden die folgende Rezension hilfreich
A Comprehensive How-To Guide to foursquare 19. Oktober 2011
Von Steve Amoia - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
"As a proud Italian I was familiar with Hoboken as the home of one of my boyhood heroes, Frank Sinatra, as well as the legendary Feast of San Gennaro (the patron saint of Naples). But other than its Italian and musical legacy, my surroundings where unfamiliar to me... Before heading to the train station, I opened my foursquare account. With that simple act, my smartphone turned into a personalized tour guide." Page 46, Carmine Gallo.

The innovative nature of foursquare had such a strong impression on Mr. Gallo that he decided to write a book about them.

Organized, Detailed and Well-Researched Format

There are sixteen mostly concise chapters, detailed notes and index sections, along with a bonus interview with the foursquare co-founders, Naveen Selvadurai and Dennis Crowley. The author writes in an enthusiastic, positive and informative style. You continually sense his personal engagement with the topic which makes the book an entertaining read despite its detailed nature.

Innovative Features

Each chapter has "Checking In" blocks to provide actual user examples. Another useful feature, "Unlock The Power" summaries, assist the reader to highlight key concepts. I also liked something that was aesthetic in nature: Page numbers are encircled and appear in the middle of the page.

Enlightening Case Studies and Interviews

One facet of this book that I appreciated was the number of diverse company profiles, along with targeted interviews, compiled by the author. From a matchmaking service in New York City, Agape Match, to Mike's Bikes in Northern California, to the PYT burger joint in Philadelphia, you will see how individuals and companies make personal connections with foursquare. These case studies emphasized the practical advice provided by the author and were some of the most salient features of this book.

Notable Quotes

"Sixty percent of all mobile Internet usage is now spent on social networking sites like Facebook and Twitter." Page 11.

"We started the service in a playful way to make cities easier to explore. Everyone, young and old, can fall in love with it." Naveen Selvadurai on page 30.

"When you talk to these merchants you find out that they care about two things: retention and acquisition. They are asking themselves, how do I get customers to walk in and how do I get customers to return. Foursquare can help you with both." Page 58

"It costs seven times more to acquire a new customer than it does to retain an existing one. And studies have shown that 20 percent of your customers contribute 80 percent to sales." Tristan Walker of foursquare on Page 107.

"Foursquare is growing at a faster rate than Twitter did at similar stages." Page 111

"Competition, especially in the restaurant industry, is fierce. Your customers are easily wooed. Foursquare specials give your customers a reason, and incentive, to enter your establishment instead of another." Page 166

"Sixty-four percent of respondents said that in the past 12 months they had left a store because service was poor." Page 231

"I think merchants appreciate the fact that once you claim your venue and we verify it, you get access to all the stats on who's coming to your place and when." Dennis Crowley on page 244.

"Foursquare gets you off your couch or your computer and encourages you to explore your world. Many other social networks are about being behind your computer screen or TV." Naveen Selvadurai on page 249.

Check In and You Likely Won't Check Out

This is an integral and comprehensive book to understand the ins and outs of a growing mobile social media platform. As in the famous "Hotel California" lyrics by The Eagles, "You can checkout any time you like, But you can never leave!" As the author concisely states on page 111, "So when it comes to checking in, you'll be making a big mistake if you check out without giving it a chance."

Please Note

A McGraw-Hill representative provided me with a complimentary review copy of this book. I was not monetarily compensated for the review by any party that would benefit from a positive analysis.
1 von 1 Kunden fanden die folgende Rezension hilfreich
The future of local business - Social Business 31. Oktober 2011
Von Tony J. Ridley - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
The future of local business

I was hooked by the first chapter. Carmine is a superb writer, not simply creating a book but skilfully immersing the reader in the content and the solutions to your inevitable questions.

This book is not what I expected. I thought it would be an overview of one of the growing social media tools, Foursquare. In fact, this book is a marketers masterclass on how to use location based services for marketing, provision of proven campaigns, marketing tips, local engagement principles and how to get Foursquare to do it all for you!

What is Foursquare? Well Carmine describes it as:

-It's a social, local, and mobile networking tool.
-It's a location-based social network.
-It's a geolocation app.
-It's a game.
-It's a communication tool.
-It's a new social-media marketing platform.

Not only does he then prove each genre, the then provides case study after case study. The brilliant thing about it though is not that he provides case studies but the manner in which he shows you multiple ways to instantly utilise Foursquare for local engagement and business with pre-tested campaigns. Fantastic.

This book has helped our business significantly but even more significant is the immediate results it has had for our clients and their local business.

I thoroughly enjoyed the book and recommend it to the following:

-Business owners
-Social media managers
-Technical professionals
-Tourism providers
-Government agencies
-Risk Manager
-PR agents
-Travel Industry providers

Tony Ridley
So why should an organization care about foursquare? Find out here... 20. November 2011
Von Thomas Duff - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Most of the books and information I've read about the phenomenon that is foursquare centers on how and why people should use it. What I haven't seen much on is how and why a business should use foursquare as an integral part of their customer relationships. That gap is now eliminated with Carmine Gallo's new book The Power of foursquare: 7 Innovative Ways to Get Your Customers to Check In Wherever They Are. He makes a compelling argument as to why a business can't afford to ignore foursquare, complete with examples and case studies on companies that see a direct bottom-line result. Add in the fact that foursquare costs them nothing to use, and it's a no-brainer.

Introduction - What's All the Fuss About?; Connect Your Brand; Connection Superstars; Harness New Fans; Newbie Ringleaders; Engage Your Followers; Super Users; Create Rewards; Super Mayors; Knock Out the Competition; Swarm Masters; Incentivize Your Customers; Local heroes; Never Stop Entertaining; Crunked Kings; 10 Pitfalls to Avoid; Foursquare Founders in Their Own Words; Conclusion - Your Turn to Check In; Notes; Index

Using the CHECKIN acronym (Connect, Harness; Engage; Create; Knock; Incentivize; Never) as found in the chapter headings, Gallo builds the case for the value of foursquare to any business, both large and small. Using a large number of examples from an array of various sized businesses, he shows how reaching people based on their current location and choices, coupled with the possibility of receiving rewards or special recognition, turns a normal customer interaction into a "wow" experience that builds both loyalty and buzz. Even better, using foursquare is completely free! For instance, the Corcoran Group, a real estate firm in New York, uses foursquare to leave tips and inside information on foursquare that are pushed to people who follow their company on their mobile devices. These location-specific tips are pushed to the individual when they check in somewhere. No, it doesn't directly sell a house to a customer. What it does do is establish them as an expert in knowledge about the area, which *does* translate into interest and sales when someone goes to buy a house. This type of highly focused information works for them 24/7, and costs them nothing other than the time and effort to create the tips.

Probably one of my favorite examples is the AJ Bombers restaurant in Milwaukee, Wisconsin. In 2008, the place was close to going under due to the economy and a lack of business. Joe Sorge, the owner, knew he had to do something drastic if he wanted to save the restaurant, but he had no budget for advertising. He decided to start using the social network tools of Twitter and Facebook to market to a tech-savvy crowd that caters to their online connectiveness. As AJ Bombers built up followers and catered to that group, things started to turn around. But when Sorge put foursquare into the mix, things exploded. Users started leaving tips for others, which lead to more people trying the restaurant. Sorge organized events around foursquare, such as Swarm parties so foursquare users could earn the Swarm badge. He had an "I'm On A Boat" party for people to unlock that badge (no, they're not on a river, and yes, it's possible). Add in special menus for the Mayor of AJ Bombers, winning a burger competition from another restaurant that had owned the title for 10 years, and wireless access points named "don't forget to check in on foursquare", and the place has been transformed into a must-visit location. They even have investors who want to take the place national. He owes most of his success to social media, and the vast majority of that is due to foursquare.

I had dropped my foursquare account a while back as I was wondering if it was really worth it. While this isn't a book targeted at the users of foursquare, it did cause me to start back up again if nothing more than to study how different companies are using the site to build their customer relationships. Either way, The Power of foursquare should be high on the reading list of anyone who is looking to connect with their current customer base and go beyond normal "advertising."

Obtained From: Publisher
Payment: Free
"Foursquare and seven `innovative ways' ago...." 12. Oktober 2011
Von Robert Morris - Veröffentlicht auf Amazon.com
Format: Gebundene Ausgabe
Frankly, I did not know quite what to expect when I began to read this book, except that Carmine Gallo may perhaps develop some of the c once pts he discussed in an earlier book, The Innovation Secrets of Steve Jobs. Moreover, until then, I knew nothing about the foursquare organization. As Gallo explains, "Foursquare is a social media tool that businesses of any size can use to tell their stories and engage their customers in an innovative way...Users sign up for an account by visiting [...]." At this point, I need to point out that Gallo does not provide instructions for an easy process that takes about two minutes nor is his book an operations manual. Rather, presenting his material within a framework of seven innovative "ways" (strategies, actually), he can help any reader to take full advantage of the ever-expanding, ever-increasing opportunities that foursquare offers.

"For users, the free foursquare Smartphone app allows them to `check in' to a location and to share that location with friends. It's also a game. Users who check in earn points, badges, and rewards for exploring their cities. It makes their world a more interesting place." How so a game? "Because it's meant to be fun...People like collecting virtual badges that have no meaning except bragging rights. For example, a user will unlock the `superstar' badge for checking into 50 different venues or the `crunked' badge for checking in to four different venues in one night. It's silly, right? But millions of people around the world are having a blast paying the game. Foursquare is a game. It's meant to be fun. Play along."

Personally, I dislike audience participation and have no interest in playing online games to earn badges that have no meaning except bragging rights. However, I am among those who are eager to attract, retain, reward, and (yes) delight my customers. That's what makes foursquare appealing to me. Gall devised an acronym, CHECKIN, for the seven strategies and devotes a separate chapter to each:

1. How to Connect your brand with "Connection Superstars"
2. How to Harness new fans with "Newbie Ringleaders"
3. How to Engage your followers with "Superusers"
4. How to Create rewards with "Super Mayors"
5. How to Knock out the competition with "Swarm Masters"
6. How to Incentivize your customers with "Local Heroes"
7. Why you must Never stop entertaining with "Crunked Kings"

Sure, some of the nomenclature is goofy but so what? Under Gallo's expert supervision, each reader will learn how to make effective use foursquare capabilities. Keep in mind that the smartphone app is free, can activated in about two minutes, and offers substantial benefits to almost any user, whatever the size and nature of the given enterprise may be. Well-known brands that have active foursquare partnerships include American Express, Chili's Bar & Grill, McDonald's, NASA, 7-Eldeven, Starbucks, and Walmart but as Gallo demonstrates throughout the book with dozens of examples, family-owned businesses can also achieve great success with their foursquare association by attracting, retaining, rewarding, and (yes) delighting their own customers.

Gallo concludes this amazingly entertaining as well as in formative book with a rigorous review of "10 Pitfalls to Avoid" (Pages 231-239) followed by his interview of Dennis Crowley, foursquare's CEO and co-founder. I presume to conclude this brief commentary with an observation of my own: Ultimate success with foursquare will ultimately depend on effective innovation and effective presentation. In my opinion, the person best qualified to provide the best advice in both areas would be Steve Jobs but, in his absence, the next person best qualified would be the author of The Innovation Secrets of Steve Jobs and The Presentation Secrets of Steve Jobs: Carmine Gallo.
Waren diese Rezensionen hilfreich? Wir wollen von Ihnen hören.