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Produktbeschreibungen
Kurzbeschreibung
Ever wonder why some type looks more professional, more sophisticated than other type? The answer lies in the techniques and rules developed for professional typesetting. Not surprisingly, those methods are far different than the training given in Typing 1A. This book not only lays down the principles governing traditional type, but explains the logic behind them. The original bestselling version, entitled The Mac is not a typewriter, received scores of rave reviews and won the prestigious Benjamin Franklin Award from the Publishers Marketing Association. Tailored specifically for users of IBM-compatible computers, this new edition will introduce thousands more to the secrets of beautiful, sophisticated pages.
Synopsis
Ever wonder why some type looks more professional, more sophisticated than other type? The answer lies in the techniques and rules developed for professional typesetting. Not surprisingly, those methods are far different than the training given in Typing 1A. This book not only lays down the principles governing traditional type, but explains the logic behind them. The original bestselling version, entitled The Mac is not a typewriter, received scores of rave reviews and won the prestigious Benjamin Franklin Award from the Publishers Marketing Association. Tailored specifically for users of IBM-compatible computers, this new edition will introduce thousands more to the secrets of beautiful, sophisticated pages.
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
Format:Taschenbuch
These are the fundamentals, you would not believe there are still big companys who do not know these rules. I really like this book, it is written in such a way that it is fun reading and also easy to read if English is not your mother tongue.
Leicht zu lesen, auf die lockere Art eines US Buchs, die Tips gelten auch heute noch, auch wenn wohl weniger in Deutschland solche Fehler gemacht werden als in den USA. (z.B. am Anfang eines Satzes ein doppeltes Leerzeichen.) Auf jeden Fall bekommt man grundlegende Tips. Das Englisch ist leicht verständlich. Ich habe das Buch vor Jahren gelesen und war sofort begeistert und habe mir später weitere Bücher von Robin Williams gekauft.
2 von 4 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
The book is of marginal utility if you have never heard about correct use of spaces, or if the terms em and en dash are foreign to you.
If, however, you work at a more advanced level than that of a raw beginner, save yourself some money and buy a proper manual of typography.
"The PC..." is, for my money, a manual on the creation of a few special characters and effects in the software of the early 1990s. If you still use Wordperfect 5.0, by all means, buy the book. Otherwise, skip it.
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
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16 Rezensionen
44 von 45 Kunden fanden die folgende Rezension hilfreich
Make all of your work look like the best typesetting jobs.
30. Juni 1998
Format:Taschenbuch
Every day we read books and magazines that following standard typesetting rules (such as putting only period after a sentence), yet almost all of us who now use computers (a tremendous typesetting tool) continue to type as if we are still using a typewriter. The result looks unprofessional, which we accept because we have never thought that we could produce text that looks like a typesetters.
This small book explains better than any other why we did certain things on typewriters that were never done by profressional printers--and why we need to stop doing them now that we are using computers.
Since it was published in 1992 I have been giving copies of this small, readable, beautifully arranged book to anyone who types for me or organizations I work with. Just the first few pages can tremendously improve the profressional appearance of a letter, and what it does for newsletters is phenomenal.
Everyone I've ever told to put only one space after a period, or how to properly use dashes, has insisted I must be wrong. They become believers after I refer them to any magazine or book, and they become converted to proper typing after I give them this book.
Rarely will you get more bang for your buck than with this little gem. Make sure you buy at least two, because you'll immediately think of someone to give a copy to.
25 von 25 Kunden fanden die folgende Rezension hilfreich
Required Reading for Any Person Who Types!
21. März 2002
Format:Taschenbuch
I found this book when it was first published as "The MAC is..." and it has been my Bible ever since. I have given it out to everyone who has ever worked for me or with me. I am a trainer and in any class that has anything to do with typing it is standard reference material.
I cannot believe we still have 'teachers' teaching people how to type that do not adhere to professional typesetting standards. This book opened my eyes to the beauty you can create in the type written page. 'Corporate' people positively comment on documents that I have delivered as "elegant" or "easy to read" or "so professional" because I adhere to the principles set forth in Ms. Williams book.
I think this easy to read, well designed, and information packed book should be required reading for any person that touches a keyboard!
13 von 13 Kunden fanden die folgende Rezension hilfreich
Why didn't I get this book earlier?
29. Juli 2001
Format:Taschenbuch|Von Amazon bestätigter Kauf
As a newswriter, I regret not getting this book when I first saw it here. Writing press releases is an exacting task when it comes to punctuation, spacing and page setup. Had I followed the tips in this book, I would not have the chore of reformatting my templates next week. Simple things like one space after a period at the end of a sentence is only one of the valuable tips in the book. The explanations of why we should do things differently on a PC are clear. The reasons why things are done differently on a typewriter are just as useful. This little book also covers how to make your type easy to read with plenty of examples to prove its points. Buy it.
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