- Taschenbuch: 344 Seiten
- Verlag: Mcgraw-Hill Professional; Auflage: 0003 (1. Mai 2004)
- Sprache: Englisch
- ISBN-10: 0071395229
- ISBN-13: 978-0071395229
- Größe und/oder Gewicht: 27,7 x 21,5 x 1,9 cm
- Amazon Bestseller-Rang: Nr. 806.376 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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The One-Day Marketing Plan
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Produktbeschreibungen
Kurzbeschreibung
This is the 10-step program for creating a proven, powerhouse marketing plan - in one day! For over a decade, "The One-Day Marketing Plan" has helped thousands of marketers first determine who their target customers are and then deliver pinpoint marketing strategies and programs with speed and impact. Now, the third edition of this classic marketing how-to - thoroughly revised and updated - will arm you with the latest Internet marketing techniques and brand positioning strategies as practiced by today's most innovative, successful marketers. "The One-Day Marketing Plan,Third Edition", will show you how to: write a results-oriented marketing plan that targets the wants and needs of your most profitable markets; execute that plan with skill and precision - at every level and with every tactic you employ; and, use an integrated mix of marketing tools from advertising to Internet media to reduce marketing costs while dramatically improving your efficiency.Speed-to-market is the key to success in today's fiercely competitive marketing arena. "Let The One-Day Marketing Plan" - filled with helpful forms and checklists along with actual marketing plan templates - show you how to refine your marketing message today and then use the most meaningful tactics to strengthen both your competitive advantage and your bottom line tomorrow.
Synopsis
This is the 10-step program for creating a proven, powerhouse marketing plan - in one day! For over a decade, "The One-Day Marketing Plan" has helped thousands of marketers first determine who their target customers are and then deliver pinpoint marketing strategies and programs with speed and impact. Now, the third edition of this classic marketing how-to - thoroughly revised and updated - will arm you with the latest Internet marketing techniques and brand positioning strategies as practiced by today's most innovative, successful marketers. "The One-Day Marketing Plan,Third Edition", will show you how to: write a results-oriented marketing plan that targets the wants and needs of your most profitable markets; execute that plan with skill and precision - at every level and with every tactic you employ; and, use an integrated mix of marketing tools from advertising to Internet media to reduce marketing costs while dramatically improving your efficiency.Speed-to-market is the key to success in today's fiercely competitive marketing arena."Let The One-Day Marketing Plan" - filled with helpful forms and checklists along with actual marketing plan templates - show you how to refine your marketing message today and then use the most meaningful tactics to strengthen both your competitive advantage and your bottom line tomorrow.
In diesem Buch
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Einleitungssatz
The business review provides an information decision-making base for the subsequent marketing plan and the rationale for all strategic marketing decisions within the plan. Lesen Sie die erste Seite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
The business review provides an information decision-making base for the subsequent marketing plan and the rationale for all strategic marketing decisions within the plan. Lesen Sie die erste Seite
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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4 Rezensionen
6 von 6 Kunden fanden die folgende Rezension hilfreich
The One Month Marketing Plan
4. September 2006
Format:Taschenbuch|Von Amazon bestätigter Kauf
The promise of completing a marketing plan in one day (as per the title) is what sold me on this book. Aside from the title there are no further references on how to complete the 4 part/21 chapter plan within a single day, for the simple reason that it can't be done. In fact, this author published an almost identical book the previous year with the title "The Successful Marketing Plan : A Disciplined and Comprehensive Approach".
Having said that, I don't regret buying the book. I don't have a formal background in marketing, and needed an introduction to the subject. This book provides a conceptual framework and worksheet templates which are both extremely helpful. It also imparts the valuable lesson that a good marketing plan takes several weeks of writing and research to complete.
Each chapter has both explanations and worksheets (for preparing the Marketing Plan). The connection between the two was not always clear, which was my one complaint about the book. I ended up copying section titles from the explanation parts onto the worksheets.
I particularly liked chapter 4, creating sales goals for the marketing program. The methodology is based on a combination of the projected cost of the campaign, the sales history of the product, and the size of the market. I felt this was a well thought out quantitative method for projecting sales.
I gave the book 4 out of 5 stars because of the misleading title. Yet I bought the book and am happy with it. I had to wonder if the authors intended the misleading title to be the final lesson in marketing.
Having said that, I don't regret buying the book. I don't have a formal background in marketing, and needed an introduction to the subject. This book provides a conceptual framework and worksheet templates which are both extremely helpful. It also imparts the valuable lesson that a good marketing plan takes several weeks of writing and research to complete.
Each chapter has both explanations and worksheets (for preparing the Marketing Plan). The connection between the two was not always clear, which was my one complaint about the book. I ended up copying section titles from the explanation parts onto the worksheets.
I particularly liked chapter 4, creating sales goals for the marketing program. The methodology is based on a combination of the projected cost of the campaign, the sales history of the product, and the size of the market. I felt this was a well thought out quantitative method for projecting sales.
I gave the book 4 out of 5 stars because of the misleading title. Yet I bought the book and am happy with it. I had to wonder if the authors intended the misleading title to be the final lesson in marketing.
3 von 3 Kunden fanden die folgende Rezension hilfreich
Well Researched and Thorough
27. März 2008
Format:Taschenbuch|Von Amazon bestätigter Kauf
I purchased this book as I have not written a marketing plan since I graduated college and was looking for something that would guide me in producing a thorough review and evaluation of my business, as well as an effective marketing plan. I was impressed with the extensive guidelines for background research and with the practical information for producing the plan. It had more information in it than I needed for my current business, but I was glad to have it there, just in case. I'd recommend this book to anyone who is looking to create a REAL plan, not just something hacked up in a few hours. You will spend quite a bit of time analyzing your business and markets, but you will end up with a plan that does what it should: improve your bottom line. Please note: if you follow all of their instructions it will take longer than a day.
1 von 1 Kunden fanden die folgende Rezension hilfreich
There is no way to complete the book in one day
8. April 2011
Format:Taschenbuch|Von Amazon bestätigter Kauf
I was expecting this book to be helpful in creating a ONE DAY Marketing Plan...if you do all of the exercises in the book it takes WAY longer than one day! The book is helpful and has some good information but it is misleading. I wanted a book to assist me with a comprehensive plan that could be done quickly, something to guide me through a punch list of what I needed...this is not that book.
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