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The Non-Designer's Design Book: Design and Typographic Principles for the Visual Novice (Englisch) Taschenbuch – Juli 1994


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Produktinformation

  • Taschenbuch: 144 Seiten
  • Verlag: Addison-Wesley Longman, Amsterdam; Auflage: First Printing (Juli 1994)
  • Sprache: Englisch
  • ISBN-10: 1566091594
  • ISBN-13: 978-1566091596
  • Größe und/oder Gewicht: 17,8 x 0,8 x 27,2 cm
  • Durchschnittliche Kundenbewertung: 4.6 von 5 Sternen  Alle Rezensionen anzeigen (51 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 332.690 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

Produktbeschreibungen

Amazon.de

Subtitled Design and Typographic Principles for the Visual Novice, this book is for anyone who has to design a newsletter, job ad, flyer, business card, memo, report or whatever, but has no idea what separates good design from bad. Except, of course, that the first looks clear, professional, sophisticated and right, and the second is an ugly, unreadable mess.

Robin Williams has an easily readable style and manages to communicate sometimes complex and sophisticated concepts simply and directly. She rightly assumes that, though most people can recognise bad design when they see it, they don't know why it's bad and are therefore powerless to fix the same problems in their own work.

The bulk of the book is given over to explaining how, by sticking to four basic design principles--contrast, repetition, alignment and proximity--you can eliminate design gremlins from your work. In searching for a memorable and appropriate acronym for this principled approach, Williams admits she was only semi-successful.

The second half of the book deals with how to use type. Once again the approach is to explain simply, directly and with illustrated examples how the relationship between typefaces is defined.

As a college teacher, Williams can't resist the temptation to dot little quizzes, tests and mini-projects throughout the text. These are mostly good fun and reinforce what you've read, though even if you decide to ignore them they won't spoil your enjoyment of the book.

The Non-Designer's Design Book is the kind of book you could read in your lunch break. Its attitude is more "sketch in the margin with a pencil", than "complete the projects on the CD". It would be an ideal primer for anyone starting a design course, as well as those who want to improve the look of their memos. --Ken McMahon

Synopsis

Robin Williams wrote this one for people who now need to design pages but have not background or formal training in design. Follow her basic principles and your work is guaranteed to look more professional. organized, unified, and interesting. Witty and easy to read, this book is full of practical information, exercises, and quizzes that ensure you'll never look at a page in the same way again.

Kundenrezensionen

4.6 von 5 Sternen

Die hilfreichsten Kundenrezensionen

7 von 7 Kunden fanden die folgende Rezension hilfreich Von Dixie am 21. Juli 2000
Format: Taschenbuch
as an aspiring web page designer (who always believed she had a "good eye" but often needs hours of trial and error to find that acceptable look), i was looking for a practical, beginners' introduction to graphic design. i am not interested in the theory or schools of thought or even terms so much as practical, usable info that i can put to work right away.
i found this book to be straightforward, simple, quick to read, and very useful. the same day i got it, i was able to use the principles to improve the design of my web page immediately in significant ways! my only beef with the book is that it didn't take me far enough. i would have liked to get a lot more of the same! someone who has some background in graphic design would probably not get too much out of the book, but i would reccomend it to those without any formal training as a good starting point.
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5 von 5 Kunden fanden die folgende Rezension hilfreich Von J King am 4. Juli 2000
Format: Taschenbuch
I have a degree in art, produce a newsletter and do layout for newspaper ads, and I still found plenty of interesting and useful information on almost every page of this little book, even though it's intended for novices. (Maybe I'm a bit slow!) I especially enjoyed the author's cataloging of typefaces and discussions on how they can be combined. A refresher on "rules" of design was a welcome review. I read it from cover to cover and took notes at the same time.
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2 von 2 Kunden fanden die folgende Rezension hilfreich Von efrex am 11. Mai 2000
Format: Taschenbuch
Don't let the small size of this book fool you... in here is all the information you need to start improving the way you design. Composition, positioning, alignment, font usage, and a host of other topics are concisely and simply explained. A section on color usage would have been appreciated, but would probably price the book out of its target audience. Williams's sense of humor may not be for everybody, but the information she presents is absolutely invaluable. Williams presents good design, bad design, and works to explain what elements make the former work. After reading this book, I started sub-conciously analyzing almost everything around me, from web sites to advertisements, and was able to identify well-desinged ones from poorly-designed ones, and what they did right or wrong.
No, you will not become an award-winning graphics designer after one read, but your understanding of principles, and your ability to apply them will increase dramatically. An extremely worthwhile investment for the beginner who needs to suddenly improve his design skills.
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2 von 2 Kunden fanden die folgende Rezension hilfreich Von Mike am 13. Januar 2000
Format: Taschenbuch
I have been a teaching assistant for desktop publishing classes at the University of Maryland University College since February 1998 and I have worked with desktop publishing since 1992. In addition, I have just been hired to teach a design concepts class at The George Washington University.
Coming from that background, I read this book for a class I took at the University of Maryland College Park called "Editing and Document Design." I found the book a very good guide to design, very concise, and very effective with explaining principles of design.
My one big complaint about the book is that Williams is often too blunt with her advice. Otherwise, it would have gotten a full five stars.
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1 von 1 Kunden fanden die folgende Rezension hilfreich Von Ein Kunde am 13. Februar 2000
Format: Taschenbuch
Like most everyone else, I came across Ms. Williams through other books (The Mac is Not a Typewriter, The Little Mac Book), and was delighted to discover she was teaching a one-day seminar on design for non-designers a few years back. I could have saved myself the seminar fee since all she taught was presented in this excellent book. However... and this is the reason I stopped to write the review... Robin was a very entertaining and engaging educator. A number of reviewers (rightly) comment on her "blunt" style. I agree that it can be taken that way, if you misinterpret her intent. I found her irreverent attitude an expression of her wit. She's very funny in person. Please read her as such and you won't get hung up on her style.
As to the _content_ of the book, my opinion is that it is essential reading. I don't know how many times I've referred other folks to the basics of design she taught me in this book. Well-illustrated examples drive home the fundamentals that you will carry with you to every form of communication you prepare: be it a letter, a web page, a brochure, or a hand-written sign for a garage sale.
The personal computer and Internet are ushering in a new age of democratization, communication for everyone. Thank god Robin is willing to help us do so with some sense of grace and style. Combine this book with "The Mac (or PC... choose your flavor) is Not a Typewriter" and join the battle against mediocre design!
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1 von 1 Kunden fanden die folgende Rezension hilfreich Von "nicinnc" am 10. März 2000
Format: Taschenbuch
If you pick up this book looking for that on-the-edge-physical comedy that made Robin Williams one of the worlds most famous comedians, boy have you got the wrong Robin Williams! This author is one of the leading authorities on visual design and presents her information in a clear, concise, no-nonsense (well almost)kind of way. Her book is a valuable resource even for people who think they are familiar with aspects of design or have been told that they, "have a good eye," so don't be dissuaded by the title. As an experienced journalist, the book brought back a lot of my earlier newspaper layout training. It put into plain language the principles for which I had no name other than, "that just doesn't look right." The principles of proximity, alignment, repetition, and contrast are highlighted and expounded upon in each section. I found the section on typography to be extremely interesting and I find myself looking for examples of contrasting type all around me now.
Visual examples of weak design and what can be done to make the design better are on nearly every page, and make the subject matter very clear. The author maintains that most beginning mistakes in design are tied to mistakes in Contrast Repetition, Alignment, or Proximity (C.R.A.P). That sounds about right. If you are going to publish any document (print or electronic) this should be the first book you read before you do.
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