The idea behind the 'New Normal' is quite simple: 'We're halfway there'. 'The New Normal' is about all things we call 'digital', and in the digital revolution we're probably only halfway there. That means we have as much journey ahead of us as we have behind us. This book is about the trend spotting and creative thinking needed to prepare ourselves for the world of possibilities awaiting us in the big ocean of the New Normal. Talking about the digital society could soon make you sound old and out of date - such is the pace of change. Advancement in technology is creating a 'new normal' where relationships with consumers are increasingly in a digital form. Businesses need to reinvent themselves to create new interactive business models. Technology is no longer an enabler. It has become a game-changer. Don't even think for a moment that we have arrived in the Digital World. We're probably, at best, halfway. This isn't a discussion about the glass being half-full or half-empty. The past 25 years were about technology getting into the hands of consumers. The next 25 years will see consumers, young and old, making technology part of everyday life. Digital has become the New Normal.
The New Normal
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An entrepreneur, advisor, lecturer and writer, Peter Hinssen (1969) is one of Europe's most sought-after thought leaders on the impact of technology on society and business. He is frequently called upon to lead seminars and consult on issues related to the adoption of technology by consumers, the impact of the networked digital society, and the Fusion between business and IT. Full of enthusiasm he captivates his audience with highly convincing speeches concerning the most important evolutions in the world of IT and business IT Fusion. More generally, Peter reflects on technology as a major driver of change, particularly in business innovation but also in society at large. In 2009-2010, Peter's engagements as keynote speaker have so far included the annual SIBOS conference in Hongkong, the CA Smart Exchange Enterprise in New York and Munich and CA World in Las Vegas.
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A "must read" for any CEO looking to understand the future of technology's impact on business
13. Februar 2011
Von Jim Hays
- Veröffentlicht auf Amazon.com
Format:Kindle Edition|Von Amazon bestätigter Kauf
I am an unabashed fan of Peter Hinssen's first book, "Business/IT Fusion", so I already had high expectations going in to this new book. My expectations were not only met; they were actually exceeded.
While "Business/IT Fusion" was targeted primarily at CIOs looking to improve their relevancy to the business and their CEO, this book is aimed squarely at CEOs looking to better understand how to leverage technology to enable innovation in a world where being digital has become the new normal.
The book's fundamental premise is that we are halfway through the digital revolution. The author's contention is that the first half was mostly about the technology itself. Having entered the second half of the revolution, it's no longer about the technology. Now it's about being clever with technology.
Peter's writing style is highly engaging and his insights are spot on. He takes what might otherwise be a dry and esoteric discussion on technology and turns it in to an engaging conversation about how to lead your organization toward a bright future filled with technology-enabled innovation.
Terrific insights for those of us living life at the intersection of business and technology. Highly recommended!
While "Business/IT Fusion" was targeted primarily at CIOs looking to improve their relevancy to the business and their CEO, this book is aimed squarely at CEOs looking to better understand how to leverage technology to enable innovation in a world where being digital has become the new normal.
The book's fundamental premise is that we are halfway through the digital revolution. The author's contention is that the first half was mostly about the technology itself. Having entered the second half of the revolution, it's no longer about the technology. Now it's about being clever with technology.
Peter's writing style is highly engaging and his insights are spot on. He takes what might otherwise be a dry and esoteric discussion on technology and turns it in to an engaging conversation about how to lead your organization toward a bright future filled with technology-enabled innovation.
Terrific insights for those of us living life at the intersection of business and technology. Highly recommended!
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Powerful Message
20. März 2013
Von Sean King
- Veröffentlicht auf Amazon.com
Format:Taschenbuch|Von Amazon bestätigter Kauf
I am fortunate to work for a company that very recently brought Peter Hinssen in as a keynote speaker to kick off our worldwide user conference. Twenty minutes into his presentation I purchased the Kindle edition of this book from Amazon and read it that evening. Peter delivers a very powerful message in a frank, uncomplicated and entertaining way. You will certainly think differently about what the future might hold for us after reading this book. As stated earlier, Peter is also a very accomplished speaker on this subject. I highly recommend attending a presentation of his if you can, you will not be disappointed.
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A must-read for everyone working in/with IT, R&D or Technology departments
18. November 2012
Von Chema Ballarin
- Veröffentlicht auf Amazon.com
Format:Kindle Edition|Von Amazon bestätigter Kauf
Peter Hinssen does a fantastic job explaining in plain english what the next era of technology will look like and how it will affect companies and individuals. He calls this "the new normal" referring to what will be the rules of the game in about a few years from now when it relates to the use of digital information, systems and tools.
Starting from explaining the limits of the evolution of things like price, patience or privacy (related to technology and digitalization of information) he lays on the rules of the new normal to then engage in what will be the right customer and information strategies in that future era. In the final part of the book, Hinssen describes organizations, innovation and technology strategies in the new normal, giving good advice on the things to focus and change in order to adapt successfully to it.
The book is an excellent mix of common sense, future vision and technology awareness that has taught me some good ideas that I try to apply in my daily work with customers, advising where and how technology evolves and what IT and R&D departments must do to lead with value and not be left behind by the emerging trends.
I do recommend the book to everyone working in the tech world, whether you're in the IT/R&D department of a company or you are part of a vendor/SP/Tech Consulting firm that advices customers on IT solutions. Even if you're not a tech-lover, you'll for sure enjoy a view to the future and will find you smiling with some of the examples Hinssen gives to illustrate his points.
Starting from explaining the limits of the evolution of things like price, patience or privacy (related to technology and digitalization of information) he lays on the rules of the new normal to then engage in what will be the right customer and information strategies in that future era. In the final part of the book, Hinssen describes organizations, innovation and technology strategies in the new normal, giving good advice on the things to focus and change in order to adapt successfully to it.
The book is an excellent mix of common sense, future vision and technology awareness that has taught me some good ideas that I try to apply in my daily work with customers, advising where and how technology evolves and what IT and R&D departments must do to lead with value and not be left behind by the emerging trends.
I do recommend the book to everyone working in the tech world, whether you're in the IT/R&D department of a company or you are part of a vendor/SP/Tech Consulting firm that advices customers on IT solutions. Even if you're not a tech-lover, you'll for sure enjoy a view to the future and will find you smiling with some of the examples Hinssen gives to illustrate his points.
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