This book, changed my conception of what it was to be wealthy. I always had thought that wealth was represented by Rolls Royce's, Patek Philippe watches, expensive houses etc etc etc. This book will blow your mind, if you believe these things represent wealth.
The premise of the book, is that there are usually 3 kinds of "rich" people, the super rich that can afford the absolute luxuries without problem, the ones who look wealthy, the cars, lifestyle etc, but have nothing in the bank, they are all front, and the ones who are wealthy but live simple non dazzle lifstyles.
What this book teaches the student of wealth, is that to look wealthy is not the same as being wealthy. Looking wealthy is a falacy, that can lead you to finacial ruin. Throughout the book it gives real life examples. What would you prefer a new Rolls Royce, or a 5 year old Rolls but an addtional $50,000 in the bank from the savings you make on buying second hand? The upfront keep up with the Jones's will buy the new one, the true millionaire will buy the older car, and invest the saved capital and make money on the investment. Capital should not be spent, only intrest off the capital should be spent on depreciating luxury items.
This book has changed my life. I lived a life of "luxury" believing that I could afford it. This book gave me a diffrent perspective on wealth, and my competitve spending stopped, and my wealth has soared. I now live 50% under my wage, instead of 100% of my wage. I love saving and investing money, instead of spending. I know that wealth is not about lifestyle, but what is truely in the bank.
The book must be read in conjunction with, The Richest Man In Babylon, The Greatest Salesman in the World and The Science of Getting Rich.
This is a book that could be used by a marketing guru, on how to sell products to the 3 social classes mentioned, or it can be used by the aspiring rich. Used by those who aspire wealth it will show them that flash lifestyles can create finacial ruin. Prudence, sacrafice and wise investing can make a millionaire out of anyone. The keys are in this book.