In a dazzling fusion of Quentin Fiore's bold and inventive graphic design and Marshall McLuhan's unique insight into technology, advertising and mass-media, The Medium is the Massage is a unique study of human communication in the twentieth century, published in Penguin Modern Classics Marshall McLuhan is the man who predicted the all-pervasive rise of modern mass media. Blending text, image and photography, his 1960 classic The Medium is the Massage illustrates how the growth of technology utterly reshapes society, personal lives and sensory perceptions, so that we are effectively transformed by the means we use to communicate. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This concept, and his ideas such as rolling, up-to-the-minute news broadcasts and the media 'Global Village' have proved decades ahead of their time. How do we see the world around us? The 'Penguin on Design' series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. Marshall McLuhan (1911-1980) was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. Among his other works are The Mechanical Bride (1951), The Gutenberg Galaxy (1962) and Understanding Media (1964). Quentin Fiore (b. 1920) is a graphic designer renowned for his collaborations with writers including the academic Marshall McLuhan and the futurist and engineer Buckminster Fuller. If you enjoyed The Medium is the Massage, you might like Bruno Munari's Design as Art, also available in Penguin Modern Classics. 'The media prophet of the 1960s'The New York Times 'In the tumult of the digital revolution, McLuhan is relevant anew'Wired
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The Medium is the Massage is Marshall McLuhan's most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.
-- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.
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Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. "The Penguin on Design" series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.
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Von Al Kihano
Format:Taschenbuch
McLuhan is to be admired for managing to stay twenty years ahead of his time. This book's light-hearted, creative presentation makes it one of the best McLuhan works to read if you want to get to know the sorts of questions he was asking. REaders of this picture book will be treated to unconventional typography, generous and amusing excerpts from Joyce and others, and extended meditations on the nature of the new media and their relation to the old. McLuhan's understanding of the way technology affects us is lucid and insightful, moreso than the vast majority of the cyber-commentators out there today.
Von user
Format:Taschenbuch|Von Amazon bestätigter Kauf
Rezessionen erübrigen sich, nachdem es zu diesem Werk genügend Interpretationen und Sekundärliteratur gibt. Was soll man sonst noch dazu sagen?
Format:Taschenbuch|Von Amazon bestätigter Kauf
A great service for a really excellent article, so I am really happy for my purchase, I will recommend it to anyone!
Von Zecevic Nastasja
Format:Taschenbuch|Von Amazon bestätigter Kauf
Mehr zum schauen als zum lesen; jedoch eine gute soziologisch und wissenschaftlich dargelegte Ausseinandersetzung mit dem Medium.Für alle, die Kommunikation studieren und sich beruflich damit schlagen müssen, ein must!
Von jazzpaul
Format:Taschenbuch|Von Amazon bestätigter Kauf
wer diesen klassiker für wenig geld lesen will
schöne ausgabe, graphiken sind ansprechend
sehr schön ist der selbstreferenzielle titel
the medium is the MASSAGE - nicht message - wie der eilige leser im autokorrekturmodus ergänzt.
schöne ausgabe, graphiken sind ansprechend
sehr schön ist der selbstreferenzielle titel
the medium is the MASSAGE - nicht message - wie der eilige leser im autokorrekturmodus ergänzt.
Von testdummi
Format:Taschenbuch|Von Amazon bestätigter Kauf
Thinking of the time when McLuhan wrote this and what we just got nowadays, these aphoristic pieces of texts seem to me like prophecies coming true.
Of course it has no real religious aspect but the backround of careful analysis of the impact of media as books and radio, but mainly TV. This book illustrates in an overwhelming way what irreversible effect media have on our being as our reception, thinking and culture.
To stick to its topic it interprets the style of TV and it's advertisement. Pictures and words fusing to the message which massages the readers mind in small adhesive portions.
Physically it is a small book but it has a gigantic message.
Of course it has no real religious aspect but the backround of careful analysis of the impact of media as books and radio, but mainly TV. This book illustrates in an overwhelming way what irreversible effect media have on our being as our reception, thinking and culture.
To stick to its topic it interprets the style of TV and it's advertisement. Pictures and words fusing to the message which massages the readers mind in small adhesive portions.
Physically it is a small book but it has a gigantic message.
Von rareoopdvds
Format:Taschenbuch
McLuhan extends his famous aphorism "medium is the message" into the Mess-age of high technology, electricity, light and all forms of media past and present. Citing references from Coomaraswamy, James Joyce and Eckhardt. Although not a scholarly piece like his other works, this "experiment" of the printed picture is undoubtedly one of McLuhans most influential works. McLuhan takes out the words and attempts to create a "televisionesque" montage demonstrating the effects of the media. Brilliant work!
Von Ein Kunde
Format:Taschenbuch
"The medium is the Massage" is an amazing work that delves into the human psyche. Propaganda, via the media, affects the way we view the world around us. Fundamental truths are questioned by McLuhan, and the result: The Global Village.
McLuhan is the "Sun Tzu" of media philosophy. It's hard to imagine anyone dethroning him anytime soon.
Great Book!
Alexander C. Pigeon
eBookNet.com
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5.0 von 5 Sternen
A book to reach the YTK and after?
M. McLuhann was the J.Vernes of the communication's science but some toughts like the global village is obsolete. It would be better to speak about Infoglocalizzation. Lesen Sie weiter...
Veröffentlicht am 7. Dezember 1999 von Livio Consigli
5.0 von 5 Sternen
A profitable book!
I have won innumerable wagers, thanks to McLuhan. Every social function has at least one know-it-all, and as soon as I encounter him/her I manage to work in McLuhan and The Medium... Lesen Sie weiter...
Am 18. August 1999 veröffentlicht
5.0 von 5 Sternen
Only book that i read which can be classified as "eyeopener"
If you find youself looking at the bigboard and sayng "Why i look at this ugly pic about ten minutes without any thinks in my head? Lesen Sie weiter...
Veröffentlicht am 15. August 1998 von Vlad Golovach
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