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Produktbeschreibungen
Amazon.co.uk
Alan Fletcher's The Art of Looking Sideways is an absolutely extraordinary and inexhaustible "guide to visual awareness", a virtually indescribable concoction of anecdotes, quotes, images and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Fletcher is a renowned designer and art director and the joy of The Art of Looking Sideways lies in its beautiful design. Loosely arranged in 72 chapters with titles like "Colour", "Noise", "Chance", "Camouflage" and "Handedness", Fletcher's book, which he describes as "a journey without a destination", is "a collection of shards" that captures the sensory overload of a world that simply contains too much information. In one typical section, entitled "Civilization", the reader encounters six Polish flags designed to represent the world, a photograph of an anthropomorphic hand bag, Buzz Aldrin's bootprint on the moon, drawings of Stone Age pebbles, a painting of "Ireland--as seen from Wales" and a dizzying array of quotations and snippets of information, including the wise words of Marcus Aurelius, Stephen Jay and Gandhi's comment, "Western civilization? I think it would be a good idea". Fletcher's mastery of design mixes type, space, fonts, alphabets, colour and layout combined with a "jackdaw" eye for the strange and profound to produce a stunning book that cannot be read, but only experienced. --Jerry Brotton
Amazon.com
Alan Fletcher's The Art of Looking Sideways is an absolutely extraordinary and inexhaustible "guide to visual awareness," a virtually indescribable concoction of anecdotes, quotes, images, and bizarre facts that offers a wonderfully twisted vision of the chaos of modern life. Fletcher is a renowned designer and art director, and the joy of The Art of Looking Sideways lies in its beautiful design. Loosely arranged in 72 chapters with titles like "Colour," "Noise," "Chance," "Camouflage," and "Handedness," Fletcher's book, which he describes as "a journey without a destination," is "a collection of shards" that captures the sensory overload of a world that simply contains too much information. In one typical section, entitled "Civilization," the reader encounters six Polish flags designed to represent the world, a photograph of an anthropomorphic handbag, Buzz Aldrin's boot print on the moon, drawings of Stone Age pebbles, a painting of "Ireland--as seen from Wales," and a dizzying array of quotations and snippets of information, including the wise words of Marcus Aurelius, Stephen Jay, and Gandhi's comment, "Western civilization? I think it would be a good idea." Fletcher's mastery of design mixes type, space, fonts, alphabets, color, and layout combined with a "jackdaw" eye for the strange and profound to produce a stunning book that cannot be read, but only experienced. --Jerry Brotton, Amazon.co.uk
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Weitere Informationen
Kundenrezensionen
Die hilfreichsten Kundenrezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
Ich habe diesen herrlichen Band vor vielen Jahren unmittelbar nach seinem Erscheinen gesehen - und ihn sofort gekauft.
Immer wieder nehme ich ihn zur Hand, vor allem dann, wenn das Denken auf der Stelle zu treten scheint und bestenfalls Trampelpfade um die ewig gleichen Ideen erzeugt.
Unterteilt in eine Vielzahl thematischer Blöcke ist dieses Buch auf jeder Seite eine neue Herausforderung, ein neuer Anstoß - und der Titel "The art of looking sideways" wird unmittelbar und fast plastisch erfahrbar.
Immer wieder holen mich die aufgeschnappten Gedanken, Wörter, Sätze, Bilder ein und führen ein überaus anregendes Eigenleben.
Der Inhalt lebt von der Kombination aus Grafik und Sprache - der im englischen Text so omnipräsente Sprachwitz läßt sich wohl nicht so leicht ins Deutsche übersetzen, weshalb der Adressatenkreis bedauerlicherweise auf diejenigen beschränkt bleiben wird, die des Englischen in hinreichendem Maße mächtig sind.
Das ist kein Anleitungsbuch. Das ist kein wissenschafliches Werk.
Das ist ein Fundus, ein Vorrat, eine nicht versiegende Quelle der Inspiration und der Aufheiterung, geschaffen für Zeiten von blackouts, burnouts, midlife crises, brownouts, für Ehekrisen, Schaffenskrisen und die täglich gewünschte Erheiterung. Ich besitze diesen Band seit 9 Jahren und finde immer noch neues, anregendes - bislang nicht gesehenes oder gedachtes - eine Fülle an Bildern, Symbolen, Zitaten.
Ein Zitat, das vielleicht gut den prinzipiellen Gedanken dieses Werkes zum Ausdruck bringt:
Although fantasy and make-believe flourish in childhood they rapidly atrophy as one is moulded to fit the adult's grey consensus of reality.
A child, out on a walk with his mother, suddenly points and cries out, "Look, a purple cow." The mother, perhaps rather tired and domestically harassed, snaps, "Don't be silly." And then delivers the crunch line: "There's no such thing as purple cows."
So the child, a vaganond in the backwoods of rationality, is brought up to see the world in the prosaic terms of grown-ups and eventually forgets it ever saw a purple cow. Now purple cosws walk around unseen by anyone.
Und unterlegt wird dies mit einem Gedicht von Frank Gelett Burgess:
Ah, yes!
I wrote the Purple Cow
I'm sorry, now, I wrote it!
But I can tell you anyhow,
I'll kill you if you quote it!
I never saw a purple cow,
I never hope to see one;
But I can tell you, anyhow,
I'd rather see than be one!
(Quelle: aaO, Doppelseite 159)
Dieses Werk war einer meiner lohnendsten Buchkäufe der letzten zehn Jahre.
Immer wieder nehme ich ihn zur Hand, vor allem dann, wenn das Denken auf der Stelle zu treten scheint und bestenfalls Trampelpfade um die ewig gleichen Ideen erzeugt.
Unterteilt in eine Vielzahl thematischer Blöcke ist dieses Buch auf jeder Seite eine neue Herausforderung, ein neuer Anstoß - und der Titel "The art of looking sideways" wird unmittelbar und fast plastisch erfahrbar.
Immer wieder holen mich die aufgeschnappten Gedanken, Wörter, Sätze, Bilder ein und führen ein überaus anregendes Eigenleben.
Der Inhalt lebt von der Kombination aus Grafik und Sprache - der im englischen Text so omnipräsente Sprachwitz läßt sich wohl nicht so leicht ins Deutsche übersetzen, weshalb der Adressatenkreis bedauerlicherweise auf diejenigen beschränkt bleiben wird, die des Englischen in hinreichendem Maße mächtig sind.
Das ist kein Anleitungsbuch. Das ist kein wissenschafliches Werk.
Das ist ein Fundus, ein Vorrat, eine nicht versiegende Quelle der Inspiration und der Aufheiterung, geschaffen für Zeiten von blackouts, burnouts, midlife crises, brownouts, für Ehekrisen, Schaffenskrisen und die täglich gewünschte Erheiterung. Ich besitze diesen Band seit 9 Jahren und finde immer noch neues, anregendes - bislang nicht gesehenes oder gedachtes - eine Fülle an Bildern, Symbolen, Zitaten.
Ein Zitat, das vielleicht gut den prinzipiellen Gedanken dieses Werkes zum Ausdruck bringt:
Although fantasy and make-believe flourish in childhood they rapidly atrophy as one is moulded to fit the adult's grey consensus of reality.
A child, out on a walk with his mother, suddenly points and cries out, "Look, a purple cow." The mother, perhaps rather tired and domestically harassed, snaps, "Don't be silly." And then delivers the crunch line: "There's no such thing as purple cows."
So the child, a vaganond in the backwoods of rationality, is brought up to see the world in the prosaic terms of grown-ups and eventually forgets it ever saw a purple cow. Now purple cosws walk around unseen by anyone.
Und unterlegt wird dies mit einem Gedicht von Frank Gelett Burgess:
Ah, yes!
I wrote the Purple Cow
I'm sorry, now, I wrote it!
But I can tell you anyhow,
I'll kill you if you quote it!
I never saw a purple cow,
I never hope to see one;
But I can tell you, anyhow,
I'd rather see than be one!
(Quelle: aaO, Doppelseite 159)
Dieses Werk war einer meiner lohnendsten Buchkäufe der letzten zehn Jahre.
Format:Gebundene Ausgabe
Was ich an diesem Buch mag, ist, dass ich es überall aufschlagen kann und Sachen entdecke, von denen ich noch nie gehört habe, die mich inspirieren, die mir die Dinge von einer anderen Seite zeigen. Ich lese oder schaue oft vor dem Schlafengehen oder über den Tag rein. Es schärft den Intellekt.
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com:
60 Rezensionen
68 von 70 Kunden fanden die folgende Rezension hilfreich
I'm buying one for all my friends.
28. Januar 2002
Format:Gebundene Ausgabe
The Art of Looking Sideways is an instruction manual of sorts for adults to deconstruct their preconceived belief systems of reality. Readers are encouraged to look, see, explore, turn upside down, rip apart, and to ultimately rebuild that which everyday people believe to be true through a series of word plays, found quotations, paradoxes, and unusual truths. There are no answers. Just questions, and differences of perception.
The book challenges, enlightens, entertains, and ultimately inspires. It's absolutely not a book of gee-whiz optical illusions, a la psychedelic "Mind's Eye" pointillism or perception bending Escher, but rather a playful, witty scrapbook of collected thoughts, newsprint clippings, poetry, photographs, illustrations, and assorted junk found on globe trotting vacations by the book's compiler.
The design of the book itself is a work of art. No two pages are the same. Each idea, or question, is presented with it's own lyrical typeface and placement to further convey the essence of the topic at hand. At my count, there are well over 1,000 different original works of typography and layout -- a stunning feat in and of itself.
"Sideways" is quite simply a fringe experience that is impossible to label, describe, or place in a particular section of a bookstore. As a designer, I felt more inspired, more aware, more energized after just a handful of pages than I can remember feeling in years of buying design and art related books.
It's big, heavy, and worth its weight in gold. A classic.
36 von 36 Kunden fanden die folgende Rezension hilfreich
If you have a creative bone in your body, you need this.
6. Mai 2003
Format:Gebundene Ausgabe
I had never heard of this book before I saw it and no introduction is better than just getting the huge, heavy thing on your lap and looking through it. As most reviewers of this book have said, it cannot be described, but they have tried. I too can only give you an idea about this book and giving ideas is what this book is about.
One day my friend Martine said that I must see this book and dropped it into my lap, I have not yet give it back. I sat there in my comfy chair and leafed through the many, many pages reading a little here, looking a little there. After a while I realised that this book was an amazing source of information and inspiration and so I started reading from the beginning, taking notes along the way.
Todd Dominey, a new media designer, wrote, "As a designer, I felt more inspired, more aware, more energized after just a handful of pages than I can remember feeling in years of buying design and art related books." As indicated by its title, this book is meant to open your mind, to get you seeing the things you never noticed before, to give you a fresh perspective and a new way of understanding.
On the first real page of the book a quote by Montaigne reads "I quote others only the better to express myself." This book has over a thousand quotes from writers, philosophers, artists and anyone who has ever said anything thoughtful. A quote starts each of the books 72 chapters, each having a loose theme such as 'Imagination', 'Noise', 'Wit' or 'Colour'.
But this is so much more than a book of smart remarks, it is a scrapbook of a lifetime of visual awareness. Decades must have whittled by as Fletcher was collecting all these fantastic stories, jotting down memories, cutting up newspapers, photocopying books, sketching fleeting visions and remembering good jokes.
Every double spread of the book is counted as one page, and each of these 532 'pages' are thoughtfully designed by Fletcher. Every anecdote, poem and thought is uniquely arranged with the typography, colour and layout carefully balancing the illustrations, doodles and photographs of which there are around 700. It is truly mindbending how much care and effort must have gone into this book, and it is this effort which makes it such a joy to read.
Through reading "Sideways" you also get to know a little about Alan Fletcher, to understand what kind of man it takes to complete such a generous and insightful offering of information. His brain must have been mightily relieved once it had poured out all this knowledge, and not a drop has been spilt. It is now up to us to absorb as much as we can, to learn from it and enjoy it. Those with even the smallest interest in the visual or the verbal will find it impossible to not appreciate and wonder at this book. Be careful carrying it home though.
One day my friend Martine said that I must see this book and dropped it into my lap, I have not yet give it back. I sat there in my comfy chair and leafed through the many, many pages reading a little here, looking a little there. After a while I realised that this book was an amazing source of information and inspiration and so I started reading from the beginning, taking notes along the way.
Todd Dominey, a new media designer, wrote, "As a designer, I felt more inspired, more aware, more energized after just a handful of pages than I can remember feeling in years of buying design and art related books." As indicated by its title, this book is meant to open your mind, to get you seeing the things you never noticed before, to give you a fresh perspective and a new way of understanding.
On the first real page of the book a quote by Montaigne reads "I quote others only the better to express myself." This book has over a thousand quotes from writers, philosophers, artists and anyone who has ever said anything thoughtful. A quote starts each of the books 72 chapters, each having a loose theme such as 'Imagination', 'Noise', 'Wit' or 'Colour'.
But this is so much more than a book of smart remarks, it is a scrapbook of a lifetime of visual awareness. Decades must have whittled by as Fletcher was collecting all these fantastic stories, jotting down memories, cutting up newspapers, photocopying books, sketching fleeting visions and remembering good jokes.
Every double spread of the book is counted as one page, and each of these 532 'pages' are thoughtfully designed by Fletcher. Every anecdote, poem and thought is uniquely arranged with the typography, colour and layout carefully balancing the illustrations, doodles and photographs of which there are around 700. It is truly mindbending how much care and effort must have gone into this book, and it is this effort which makes it such a joy to read.
Through reading "Sideways" you also get to know a little about Alan Fletcher, to understand what kind of man it takes to complete such a generous and insightful offering of information. His brain must have been mightily relieved once it had poured out all this knowledge, and not a drop has been spilt. It is now up to us to absorb as much as we can, to learn from it and enjoy it. Those with even the smallest interest in the visual or the verbal will find it impossible to not appreciate and wonder at this book. Be careful carrying it home though.
62 von 73 Kunden fanden die folgende Rezension hilfreich
Seductive...but I'm not sure what I was seduced into.
4. Mai 2002
Format:Gebundene Ausgabe
Difficult to tell you what this book actually says, except that it's author is a genius. Or at least he quotes lots of other people who are.
But whatever the author is saying, I agree with it. It's about expressing interesting thoughts in a visually interesting way in a conceptually interesting arrangement. I am a smarter, richer, wiser, person for having read it, but I can't say how.
(This isn't going to earn me many helpful votes, is it?)
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