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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses (Englisch) Taschenbuch – 6. Oktober 2011


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Produktbeschreibungen

Pressestimmen

Every so often a business book comes along that changes how we think about innovation and entrepreneurship. The Lean Startup has the chops to join this exalted company. (Philip Delves Broughton Financial Times)

Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles (Dan Heath, coauthor of Switch and Made to Stick)

If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. (Randy Komisar, founding director of TiVo)

The Lean Startup will change the way we think about entrepreneurship (Tom Eisenmann, Professor of Entrepreneurship, Harvard Business School)

Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation (Marc Andreessen, cofounder of Andreessen Horowitz, Opsware, and Netscape)

I know of no better guide to improve the odds of a startup's success' (Mitchell Kapor, Founder, Lotus Development Corp)

This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business (Scott Cook, Founder and Chairman, Intuit)

Über den Autor und weitere Mitwirkende

Eric Ries is an entrepreneur and author of the blog Startup Lessons Learned. He co-founded and served as CTO of IMVU, his third startup. He is a frequent speaker at business events, has advised a number of startups, large companies, and venture capital firms on business and product strategy, and is an entrepreneur-in-residence at Harvard Business School. He lives in San Francisco.

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Kundenrezensionen

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Die hilfreichsten Kundenrezensionen

21 von 21 Kunden fanden die folgende Rezension hilfreich Von Donald Mitchell TOP 500 REZENSENT am 13. November 2011
Format: Gebundene Ausgabe
"Now Moses wrote down the starting points of their journeys at the command of the LORD." - Numbers 33:2 (NKJV)

Having taught entrepreneurs for many years and studied many of the most successful ones, I am always struck by how differences in focus on learning seem to correlate with achieving more or less success. Those who believe that they just need to implement their business plan usually flop. Those, by contrast, who assume they don't know the "right" answer . . .but desperately want to find out . . . seem to do quite well.

My favorite saying about entrepreneurs is that their first business model is their worst one. Fail quickly, often, and inexpensively in seeking a better business model, and you will eventually find a profitable business model and offerings.

While this book covers lean operations as well as business model and offering development, I thought that its main value comes in the example of how a Web-based business should measure its performance and monitor how well potential improvements work out. If you have such a business, the book's contents are directly applicable by you.

If you want to apply the book's lessons to a different kind of business, you'll find the information here to be more difficult to apply.

I believe that this book will be most helpful to those who haven't tried to start a business before and are accustomed to making incremental improvements in existing, successful businesses.

If you already understand the importance of measuring performance in creating trial, turning trial into regular purchases, and regular purchases into loyalty to a product or service, you will probably wonder what all the fuss is about. In that regard, pay attention to Mr.
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36 von 39 Kunden fanden die folgende Rezension hilfreich Von Markus Breuer am 2. Juni 2012
Format: Taschenbuch Verifizierter Kauf
This book is not a How-To-Book but just another tome full of 'Business Philosophy' off the shelf. It has very few contents, and here they are:
"Be myopic, not long-term, bottom-up instead of top-down, agile instead of structured. Establish continous learning. Experiment as soon as possible, etc."

These souped up contents, snatched from Deming, Taichi Ohno and Clayton M. Christensen and other "Gurus" from 15 years ago, are hidden in a thin alphabet soup, that mainly consists of "Success Stories" and other page fillers. The pages use a LARGE letter type with lots of blank space. The structure itself ( 1.Vision, 2.Define etc. ) is just another eye-catcher for the buyer, because the book does NOT contain a coherent framework, checklists, business blueprints etc..The thin, flowery infotainment-speak is meant to be inspirational, though it annoys the educated reader.Even if You are interested in business speak, the subjects covered are that superficial, that they are wortless.

Example: The author refers to Christensen, but if You actually understand Christensen "The innovators dilemma", you will see, that Christensen used an econometric simulation model (Industrial Dynamics), and that he left out the formulas on purpose. Ries did not even understand, that the framework had a mathematical background at all ! He just snapped up the buzz words.

Summary: This is no how-to-book for an entrepreneur, but just another example of "Vanity Press" for self-branding purposes. What a downer !
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3 von 3 Kunden fanden die folgende Rezension hilfreich Von Violetta am 16. Januar 2012
Format: Taschenbuch
Whether you run a business, or dream about having one in the future, make time to read this book. Basing on personal experience of failure and success, experiment and innovation, Eric Ries introduces a new approach to managing in the context of complexity and uncertainty.
This approach is based on the belief that startup mastery can be learned and implemented by any entrepreneur. Blending together insights and learnings derived from lean manufacturing, agile development, design thinking, customer development, Ries comes up with a scheme that works and brings success to startups.

What I like the most about the book and the approach is its 'waste not' philosophy. With its clear-cut principles, the Lean Startup method is an Occam's Razor for startups. Eliminate waste, escalate learning. Go with 'eternal beta' and ship your product fast, drop assumptions and ask the customers what they really think. Learn your lessons, integrate, and realease a new, more advanced, version of the product. Learning, when it is derived and applied wisely, brings more customer satisfaction and, eventually, more growth and profit.

The idea that learning and customer feedback are crucial for startups is at the core of the approach. What matters is not how fast you grow, but how fast you learn and adapt to the real needs of the customer. Validated learning and innovation accounting - two of the five pillars of the Lean Startup approach - emphasize the importance of being open for the novelty of feedback, being able to rapidly change direction, and having the inner drive for discovery.

In some ways, this approach is strict and process-oriented.
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