|
||||||||||||||||||||
|
||||||||||||||||||||
|
||||||||||||||||||||
The Lean Startup
und über 1 Million weitere Bücher verfügbar für Amazon Kindle .
Erfahren Sie mehr
| ||||||||||||||||||||
 Gutschein erhalten
Tauschen Sie jetzt The Lean Startup: How Constant Innovation Creates Radically Successful Businesses: How Relentless Change Creates Radically Successful Businesses gegen einen Amazon-Gutschein in Höhe von EUR 5,65 ein - einlösbar für Tausende von Artikeln bei Amazon.de. Entdecken Sie mehr eintauschbare Bücher im Bücher Trade-In Shop. Bitte beachten Sie die Teilnahmebedingungen.
 Jetzt für Amazon Student anmelden und um 20% erhöhten Eintauschwert sichern. |
Wird oft zusammen gekauft
Produktinformation
|
Mehr über den Autor
Entdecken Sie Bücher, lesen Sie über Autoren und mehr
› Besuchen Sie die Seite von Eric Ries auf Amazon
› Besuchen Sie die Seite von Eric Ries auf Amazon
Produktbeschreibungen
Pressestimmen
Every so often a business book comes along that changes how we think about innovation and entrepreneurship. Eric Ries's The Lean Startup has the chops to join this exalted company. (Philip Delves Broughton Financial Times )
Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles (Dan Heath, Coauthor Of Switch And Made To Stick )
If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. (Randy Komisar, Founding Director Of Tivo )
The Lean Startup will change the way we think about entrepreneurship (Tom Eisenmann, Professor Of Entrepreneurship, Harvard Business School )
Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation (Marc Andreessen, Cofounder Of Andreessen Horowitz, Opsware, And Netscape )
I know of no better guide to improve the odds of a startup's success' (Mitchell Kapor, Founder, Lotus Development Corp )
This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business (Scott Cook, Founder And Chairman, Intuit )
Mandatory reading for entrepreneurs... loaded with fascinating stories and practical principles (Dan Heath, Coauthor Of Switch And Made To Stick )
If you are an entrepreneur, read this book. If you are thinking about becoming an entrepreneur, read this book. If you are just curious about entrepreneurship, read this book. (Randy Komisar, Founding Director Of Tivo )
The Lean Startup will change the way we think about entrepreneurship (Tom Eisenmann, Professor Of Entrepreneurship, Harvard Business School )
Eric Ries has created a science where previously there was only art. A must-read for every serious entrepreneur - and every manager interested in innovation (Marc Andreessen, Cofounder Of Andreessen Horowitz, Opsware, And Netscape )
I know of no better guide to improve the odds of a startup's success' (Mitchell Kapor, Founder, Lotus Development Corp )
This book is the guided tour of the key innovative practices used inside Google, Toyota, and Facebook, that work in any business (Scott Cook, Founder And Chairman, Intuit )
Kurzbeschreibung
Most new businesses fail. But most of those failures are preventable. The Lean Startup is a new approach to business that's being adopted around the world. It is changing the way companies are built and new products are launched. The Lean Startup is about learning what your customers really want. It's about testing your vision continuously, adapting and adjusting before it's too late. Now is the time to think Lean.
Welche anderen Artikel kaufen Kunden, nachdem sie diesen Artikel angesehen haben?
In diesem Buch
(Mehr dazu)
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
Vorgeschlagene Tags zu ähnlichen Produkten(Was ist das?)Setzen Sie den ersten relevanten Tag hinzu (ein Schlüsselwort, das mit diesem Produkt in engem Zusammenhang steht).
|
Kundenrezensionen
Die hilfreichsten Kundenrezensionen
8 von 8 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
"Now Moses wrote down the starting points of their journeys at the command of the LORD." - Numbers 33:2 (NKJV)
Having taught entrepreneurs for many years and studied many of the most successful ones, I am always struck by how differences in focus on learning seem to correlate with achieving more or less success. Those who believe that they just need to implement their business plan usually flop. Those, by contrast, who assume they don't know the "right" answer . . .but desperately want to find out . . . seem to do quite well.
My favorite saying about entrepreneurs is that their first business model is their worst one. Fail quickly, often, and inexpensively in seeking a better business model, and you will eventually find a profitable business model and offerings.
While this book covers lean operations as well as business model and offering development, I thought that its main value comes in the example of how a Web-based business should measure its performance and monitor how well potential improvements work out. If you have such a business, the book's contents are directly applicable by you.
If you want to apply the book's lessons to a different kind of business, you'll find the information here to be more difficult to apply.
I believe that this book will be most helpful to those who haven't tried to start a business before and are accustomed to making incremental improvements in existing, successful businesses.
If you already understand the importance of measuring performance in creating trial, turning trial into regular purchases, and regular purchases into loyalty to a product or service, you will probably wonder what all the fuss is about. In that regard, pay attention to Mr. Ries' ideas about how minimal an offering you can put together to test.
The book's biggest drawback is that Mr. Ries doesn't give very many clues about what to test if the current program isn't working. As such, his approach lacks enough depth to totally guide a startup to success.
Having taught entrepreneurs for many years and studied many of the most successful ones, I am always struck by how differences in focus on learning seem to correlate with achieving more or less success. Those who believe that they just need to implement their business plan usually flop. Those, by contrast, who assume they don't know the "right" answer . . .but desperately want to find out . . . seem to do quite well.
My favorite saying about entrepreneurs is that their first business model is their worst one. Fail quickly, often, and inexpensively in seeking a better business model, and you will eventually find a profitable business model and offerings.
While this book covers lean operations as well as business model and offering development, I thought that its main value comes in the example of how a Web-based business should measure its performance and monitor how well potential improvements work out. If you have such a business, the book's contents are directly applicable by you.
If you want to apply the book's lessons to a different kind of business, you'll find the information here to be more difficult to apply.
I believe that this book will be most helpful to those who haven't tried to start a business before and are accustomed to making incremental improvements in existing, successful businesses.
If you already understand the importance of measuring performance in creating trial, turning trial into regular purchases, and regular purchases into loyalty to a product or service, you will probably wonder what all the fuss is about. In that regard, pay attention to Mr. Ries' ideas about how minimal an offering you can put together to test.
The book's biggest drawback is that Mr. Ries doesn't give very many clues about what to test if the current program isn't working. As such, his approach lacks enough depth to totally guide a startup to success.
2 von 2 Kunden fanden die folgende Rezension hilfreich
Format:Taschenbuch
Whether you run a business, or dream about having one in the future, make time to read this book. Basing on personal experience of failure and success, experiment and innovation, Eric Ries introduces a new approach to managing in the context of complexity and uncertainty.
This approach is based on the belief that startup mastery can be learned and implemented by any entrepreneur. Blending together insights and learnings derived from lean manufacturing, agile development, design thinking, customer development, Ries comes up with a scheme that works and brings success to startups.
What I like the most about the book and the approach is its 'waste not' philosophy. With its clear-cut principles, the Lean Startup method is an Occam's Razor for startups. Eliminate waste, escalate learning. Go with 'eternal beta' and ship your product fast, drop assumptions and ask the customers what they really think. Learn your lessons, integrate, and realease a new, more advanced, version of the product. Learning, when it is derived and applied wisely, brings more customer satisfaction and, eventually, more growth and profit.
The idea that learning and customer feedback are crucial for startups is at the core of the approach. What matters is not how fast you grow, but how fast you learn and adapt to the real needs of the customer. Validated learning and innovation accounting - two of the five pillars of the Lean Startup approach - emphasize the importance of being open for the novelty of feedback, being able to rapidly change direction, and having the inner drive for discovery.
In some ways, this approach is strict and process-oriented. Yet, the Lean Startup method leaves space for intuition and gut feeling of the manager, who must decide when it is time to persevere and when it is time to change direction. In this light, the Learn Startup is not only a method, it is an attitude, a world outlook based on the above mentioned mantra - 'waste not'. As such, it can be transferred to other fields ' education, public policy, creativy, and life in general.
I find this book well-written and easy to understand, even if you do not have management background. The website (www.theleanstartup.com) is the best place to start and get a glimpse of the approach.
This approach is based on the belief that startup mastery can be learned and implemented by any entrepreneur. Blending together insights and learnings derived from lean manufacturing, agile development, design thinking, customer development, Ries comes up with a scheme that works and brings success to startups.
What I like the most about the book and the approach is its 'waste not' philosophy. With its clear-cut principles, the Lean Startup method is an Occam's Razor for startups. Eliminate waste, escalate learning. Go with 'eternal beta' and ship your product fast, drop assumptions and ask the customers what they really think. Learn your lessons, integrate, and realease a new, more advanced, version of the product. Learning, when it is derived and applied wisely, brings more customer satisfaction and, eventually, more growth and profit.
The idea that learning and customer feedback are crucial for startups is at the core of the approach. What matters is not how fast you grow, but how fast you learn and adapt to the real needs of the customer. Validated learning and innovation accounting - two of the five pillars of the Lean Startup approach - emphasize the importance of being open for the novelty of feedback, being able to rapidly change direction, and having the inner drive for discovery.
In some ways, this approach is strict and process-oriented. Yet, the Lean Startup method leaves space for intuition and gut feeling of the manager, who must decide when it is time to persevere and when it is time to change direction. In this light, the Learn Startup is not only a method, it is an attitude, a world outlook based on the above mentioned mantra - 'waste not'. As such, it can be transferred to other fields ' education, public policy, creativy, and life in general.
I find this book well-written and easy to understand, even if you do not have management background. The website (www.theleanstartup.com) is the best place to start and get a glimpse of the approach.
2 von 2 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
The book did not contain any revolutionary new concepts. It could be summarized in one sentence: 'Make sure that users want the product before you build it!'. Should be quite obvious!
But if you are a tech guy and you think that have an idea for a product that you want to build, that you think will revolutionize the world, you might want to read this book first to make sure you are not wasting too much money!
Also this book has many interesting examples, that illustrate the importance of the concepts.
But if you are a tech guy and you think that have an idea for a product that you want to build, that you think will revolutionize the world, you might want to read this book first to make sure you are not wasting too much money!
Also this book has many interesting examples, that illustrate the importance of the concepts.
Möchten Sie weitere Rezensionen zu diesem Artikel anzeigen?
Waren diese Rezensionen hilfreich?
Wir wollen von Ihnen hören.
Die neuesten Kundenrezensionen
Hervorragend - ein Muss für jeden Startup Unternehmer
Eric Ries zeigt in diesem Buch einen wissenschaftlichen Ansatz um die Werteversprechen eines Startups und dessen Zielkunden zu testen. Lesen Sie weiter...
Vor 6 Monaten von Schweig veröffentlicht
The Lean Startup - Nice one
Leider bin ich noch nicht dazu gekommen wirklich weit zu lesen. Was aber wichtig ist, ist dass es bisher einen positiven Eindruck gemacht hat. Lesen Sie weiter...
Vor 6 Monaten von Reber veröffentlicht
Interesting, could be a bit more specific
All in all an easy and interesting read. But could have a bit more concrete advise. Nevertheless, I would buy it again.
Vor 7 Monaten von Remy P. Blaettler veröffentlicht
Kunden diskutieren
|
Das Forum zu diesem Produkt
Fragen stellen, Meinungen austauschen, Einblicke gewinnen Aktive Diskussionen in ähnlichen Foren
Kundendiskussionen durchsuchen
|
Ähnliche Foren
|
||||||||||||||||||||||||||||||||||
Lieblingslisten
|
|
Ähnliche Artikel finden
Anhand des Sachgebietes nach ähnlichen Produkten suchen:
Ihr Kommentar
Möchten Sie die Produktinformationen aktualisieren oder Feedback zu den Produktabbildungen geben?
|
