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The Laws of Simplicity (Simplicity: Design, Technology, Business, Life) [Kindle Edition]

John Maeda
3.2 von 5 Sternen  Alle Rezensionen anzeigen (5 Kundenrezensionen)

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" Abstract recommends this book particularly to marketing people, product designers and technical writers." -- GetAbstract "FINALLY, a book about simplicity that is not too academic to read... At the book's heart is the Shinto belief in animism, the spirit in all objects. Nicholas Negroponte, one of Maeda's mentors, once told him to become a lightbulb, not a laser beam. This he has done; all this and more." -- Susan Salter Reynolds, The LA Times "John Maeda's new book, The Laws of Simplicity, is simply terrific. It's exactly 100 pages, the illustrations are brilliant and the 10 Laws of Simplicity (plus Three Keys) are a canon to design one's entire life, much less specific products, services or business models. The subtitle is: Design, Technology, Business, Life." -- Bruce Nussbaum, BusinessWeek's blog "NussbaumOnDesign" "Keep it simple, Stupid" is an old piece of advice, so much so that it's often abbreviated as the "KISS principle." But it's advice that's often ignored, and MIT Professor John Maeda aims to change that... Designers and marketers will find Maeda's book both interesting and useful..." -- New York Post "Maeda's Laws and Keys have an obvious practical application in everyday running of a busy life (and desktop); they also have the potential to translate into a productive methodology for any craft or design practice... A very humble, enlightened and caring human, John's written a little bible." -- Liz Farrelly, Crafts Magazine "Maeda's upbeat explanations usefully break down the power of less-fewer features, fewer buttons and fewer distractions-while providing practical strategies for harnessing that power... Emphasizing the delicate balance-work involved in simplifying the complex, Maeda admits the process isn't easy, and that his ten laws don't necessarily provide all the answers-in numerous places, he directs readers to the web site where his theories continue to develop. Despite that, this slim book feels complete in itself; not only will it stimulate ideas, it will keep readers thumbing back for a second and third look at Maeda's deceptively simple advice." -- Publishers Weekly "Technology and life seem to be getting more complicated, yet two great success stories, Google and the iPod, both provide the antidote of simplicity. In The Laws of Simplicity, John Maeda uses humble prose to provide an accessible guide, business and life, observing the principle: 'Simplicity equals sanity.'" -- David Smith, The Observer


Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use, but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design--guidelines for needing less and actually getting more.Maeda--a professor in MIT's Media Lab and a world-renowned graphic designer--explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products--how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."


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3.2 von 5 Sternen
3.2 von 5 Sternen
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1 von 1 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Other than expected 4. Juni 2011
Format:Gebundene Ausgabe
I was visiting the MIT bookshop and saw a staple of these books. I regonized that John Maeda is a MIT professor, scanned the table of content and decided to buy the book. I did not know that Prof. Maeda is a designer and therefore I expected an engineer talking about system engineering for complex technical systems.

I like the book title "Simplicity" instead of possible other titles for the same book like "Management of Complexity".
I like the easy to read style of the book - a book about simplicity should not be too complex. I also like the auto-biographic components - the anecdotes of his live.

I also like books which do not tell you how to solve your (complex) problems but let you think by your own and just trigger your own thoughts in your brain. The book is definitively no book which tells you how to do it, but animates your own creativity. It starts more concrete at the beginning and gets more and more abstract towards the end of the book. In Chapter "Law 9: Failure" the author criticises his own book and shows what is not perfect and could be improved.

All in all a very unconventional book, completely different from what I was expecting, but nevertheless I liked to read it (and I liked my own thought during reading it). The book is more a piece of art than a book with classical content.

If I had time for it, the book would animate me to write the engineering book which I expected when I bought it. I am sure you could write an excellent engineering book in the field of management of complexity with the same chapter titles:

Law 1: Reduce
Law 2: Organize
Law 3: Time
Law 4: Learn
Law 5: Differences
Law 6: Context
Law 7: Emotion
Law 8: Trust
Law 9: Failure
Law 10: The one

(In this new engineering book, the chapters 7 and 8 would be the most difficult but maybe most interesting.)
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7 von 9 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
I have a lot of respect for John Maeda's work, but not for this one. This one is just superficial ramblings.

It's actually a very good example how NOT to deal with the subject matter - the use of the completely meaningless acronyms is simply confusing and muddles the point. There are some very good books on simplicity in industrial design, and I guess most will be more worthwile than this.

Maeda keeps coming back to the iPod to make some shallow remarks about who in his family understood the interface and who didn't. It would be much more interesting to look at how that design has evolved from the ideals of Dieter Rams of Braun, to Johnny Ive of Apple.

Nothing like that happens here; inflated anecdotes replace what should have been insights, and where you expect a meaningful thought you find a limp joke.

I learned nothing from this book.
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9 von 12 Kunden fanden die folgende Rezension hilfreich
1.0 von 5 Sternen With all due respect to the author 3. Dezember 2007
Format:Gebundene Ausgabe
A book review might inform you about the book as well as about the reviewer. With this in mind, I take the risk. I did not like this all! I find it dogmatic and a bit of an ex-post explanation of "why the shot could not be missed with the i-pod". Remains the possibility that I totally missed the point...
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5.0 von 5 Sternen einfach & prägnant 15. Dezember 2009
Von Doublure
Format:Gebundene Ausgabe
Die englische Ausgabe ist schöner gestaltet und liest sich viel angenehmer! Auch mit mittelmäßigen Englischkenntnissen sollten die geneigten Leser besser auf diese Originalausgabe zurückgreifen. Dann ist das Buch bestens geeignet, zum analysieren der eigenen Arbeit oder Maedas Lieblingsbeispiel, dem iPod, anzuregen. Ein hübsches Standardwerk mit goldenen Regeln zum lesen in der Badewanne oder für Gestaltungsfremde. Definitiv kein Handwerkszeug für umfangreiches Gedankenwerk.
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2 von 7 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
balancing simplicity and complexity is the challenge we all encounter in design, business, technology and life. john gives us ten simple laws to master that challenge, where the last law encompasses all others.
law no.10, which he calls 'the one', says: "simplicity is about subtracting the obvious, and adding the meaningful."

and he is right, we could live with that single law. in all our aspects of live. but we would have to practice a lot to achieve excellence in that.

it's a goal worth trying to reach. let's act! don't talk!
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