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Among the companies that Pfeffer and Sutton say do it right: General Electric, the Men's Wearhouse, SAS Institute, Southwest Airlines, Toyota, and British Petroleum. The book, based on four years of research, is broken into chapters with titles such as "When Talk Substitutes for Action," "When Fear Prevents Acting on Knowledge," "When Internal Competition Turns Friends into Enemies," and "Turning Knowledge into Action." Each chapter contains tips on what to do and what to avoid, and provides examples of how a lethargic company culture can be transformed. The Knowing-Doing Gap is a useful how-to guide for managers looking to make changes. Yet, as Pfeffer and Sutton point out, it takes more than reading their book or discussing their recommendations. It takes action. --Dan Ring
I came across this book when I was preparing a speech to a local non-profit making organisation. Pfeffer and Sutton have identified serveral reasons why people tend to talk more than to do.
(1) When TALK substitutes for ACTION - making presentation instead of doing the actual stuff! (2) When MEMORY is a substitute for ACTION - limited by one's own thought and could not make a leap forward by implementing. (3) When FEAR prevents ACTING ON KNOWLEDGE - Yes! This is what bothers me for years! (4) When MEASUREMENT obstruct GOOD JUDGMENT (5) When Internal Competition turns FRIENDS into ENEMY.
This book is a consolidation of what I will call "common sense". However, with tons of examples given by the two authors, it is a wealth of knowledge.
What is missing is a lack of systematic analysis of the situation. If you are a big fan of Michael Porter (HBR Authors with his famous 5-forces model), you will find this book a bit loose.
Another reason why I have given it a 4 is because after reading Chris Agyris's book (Flawless Advice...) I have become more cautious in accepting advice from the guru. At the end of the day, it is about HOW MUCH WE HAVE CHANGED AFTER READING THIS BOOK! This is exactly why the authors have the last chapter titled as "turning knowledge into action". (I am sure if they didn't do that, they would have been critised for not walking the talk)
This book is worth-reading. Give it a try and see how much changes it brings to you. For me, I have done 3 things differently and achieved excellent results in the last 2 days! )
If you want a hand-holding spoon-feeding checklist, look elsewhere. The authors show specifically why this kind of "checklist" attitude is a BIG part of the problem (notice how the summaries they provide at the end of each section pull together their main points nicely without oversimplifying them). However if you're looking for a guide to help you to actually think your way through these kinds of problems, as they beset you in your organizational life (and possibly in your personal life), then this is a definite "must read."
For these reasons (and both because of and in spite of its critique of MBA education practices), this book will become definite required reading in our core management course.
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