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The Knowing-Doing Gap: How Smart Companies Turn Knowledge Into Action [Englisch] [Gebundene Ausgabe]

Jeffrey Pfeffer , Robert I. Sutton
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Kurzbeschreibung

1. November 1999
The market for business knowledge is booming, as companies looking to improve their performance pour billions of dollars into training programs, consultants, and executive education. Why, then, are there so many gaps between what firms know they should do and what they actually do? Why do so many companies fail to implement the experience and insight they've worked so hard to acquire? "The Knowing-Doing Gap" is the first book to confront the challenge of turning knowledge about how to improve performance into actions that produce measurable results. Jeffrey Pfeffer and Robert Sutton, well-known authors and teachers, identify the causes of the knowing-doing gap and explain how to close it. The message is clear - firms that turn knowledge into action avoid the "smart talk trap."Executives must use plans, analysis, meetings, and presentations to inspire deeds, not as substitutes for action. Companies that act on their knowledge also eliminate fear, abolish destructive internal competition, measure what matters, and promote leaders who understand the work people do in their firms. The authors use examples from dozens of firms that show how some overcome the knowing-doing gap, why others try but fail, and how still others avoid the gap in the first place. "The Knowing-Doing Gap" is sure to resonate with executives everywhere who struggle daily to make their firms both know and do what they know. It is a refreshingly candid, useful, and realistic guide for improving performance in today's business.

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The Knowing-Doing Gap: How Smart Companies Turn Knowledge Into Action + Hard Facts, Dangerous Half-Truths, and Total Nonsense: Profiting from Evidence-Based Management
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Every year, companies spend billions of dollars on training programs and management consultants, searching for ways to improve. But it's mostly all talk and no action, according to Jeffrey Pfeffer and Robert I. Sutton, authors of The Knowing-Doing Gap. "Did you ever wonder why so much education and training, management consultation, organizational research and so many books and articles produce so few changes in actual management practice?" ask Stanford University professors Pfeffer and Sutton. "We wondered, too, and so we embarked on a quest to explore one of the great mysteries in organizational management: why knowledge of what needs to be done frequently fails to result in action or behavior consistent with that knowledge." The authors describe the most common obstacles to action---such as fear and inertia---and profile successful companies that overcome them.

Among the companies that Pfeffer and Sutton say do it right: General Electric, the Men's Wearhouse, SAS Institute, Southwest Airlines, Toyota, and British Petroleum. The book, based on four years of research, is broken into chapters with titles such as "When Talk Substitutes for Action," "When Fear Prevents Acting on Knowledge," "When Internal Competition Turns Friends into Enemies," and "Turning Knowledge into Action." Each chapter contains tips on what to do and what to avoid, and provides examples of how a lethargic company culture can be transformed. The Knowing-Doing Gap is a useful how-to guide for managers looking to make changes. Yet, as Pfeffer and Sutton point out, it takes more than reading their book or discussing their recommendations. It takes action. --Dan Ring

Synopsis

The market for business knowledge is booming, as companies looking to improve their performance pour billions of dollars into training programs, consultants, and executive education. Why, then, are there so many gaps between what firms know they should do and what they actually do? Why do so many companies fail to implement the experience and insight they've worked so hard to acquire? "The Knowing-Doing Gap" is the first book to confront the challenge of turning knowledge about how to improve performance into actions that produce measurable results. Jeffrey Pfeffer and Robert Sutton, well-known authors and teachers, identify the causes of the knowing-doing gap and explain how to close it. The message is clear - firms that turn knowledge into action avoid the "smart talk trap."Executives must use plans, analysis, meetings, and presentations to inspire deeds, not as substitutes for action. Companies that act on their knowledge also eliminate fear, abolish destructive internal competition, measure what matters, and promote leaders who understand the work people do in their firms.

The authors use examples from dozens of firms that show how some overcome the knowing-doing gap, why others try but fail, and how still others avoid the gap in the first place. "The Knowing-Doing Gap" is sure to resonate with executives everywhere who struggle daily to make their firms both know and do what they know. It is a refreshingly candid, useful, and realistic guide for improving performance in today's business.


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In diesem Buch (Mehr dazu)
Einleitungssatz
WHY DO SO MUCH EDUCATION and training, management consulting, and business research and so many books and articles produce so little change in what managers and organizations actually do? Lesen Sie die erste Seite
Mehr entdecken
Wortanzeiger
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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2 von 2 Kunden fanden die folgende Rezension hilfreich
4.0 von 5 Sternen Should I give this book a 5 instead of 4? 10. Mai 2000
Format:Gebundene Ausgabe
Yes, I should have given it a 5! I totally agree to other reviewers that this book is a wake-up call for most of us - people who have difficulties in reducing the gap between knowing and doing.

I came across this book when I was preparing a speech to a local non-profit making organisation. Pfeffer and Sutton have identified serveral reasons why people tend to talk more than to do.

(1) When TALK substitutes for ACTION - making presentation instead of doing the actual stuff! (2) When MEMORY is a substitute for ACTION - limited by one's own thought and could not make a leap forward by implementing. (3) When FEAR prevents ACTING ON KNOWLEDGE - Yes! This is what bothers me for years! (4) When MEASUREMENT obstruct GOOD JUDGMENT (5) When Internal Competition turns FRIENDS into ENEMY.

This book is a consolidation of what I will call "common sense". However, with tons of examples given by the two authors, it is a wealth of knowledge.

What is missing is a lack of systematic analysis of the situation. If you are a big fan of Michael Porter (HBR Authors with his famous 5-forces model), you will find this book a bit loose.

Another reason why I have given it a 4 is because after reading Chris Agyris's book (Flawless Advice...) I have become more cautious in accepting advice from the guru. At the end of the day, it is about HOW MUCH WE HAVE CHANGED AFTER READING THIS BOOK! This is exactly why the authors have the last chapter titled as "turning knowledge into action". (I am sure if they didn't do that, they would have been critised for not walking the talk)

This book is worth-reading. Give it a try and see how much changes it brings to you. For me, I have done 3 things differently and achieved excellent results in the last 2 days! )

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1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen The Challenges of Implementing Strategies 20. Februar 2011
Format:Gebundene Ausgabe
The success of an organization depends to a large extent on the implementation of strategies. However, Pfeffer and Sutton argue that there is a large gap between what an organization knows and what an organization really does. They claim that although most of the time organizations and managers know what they should do in order to perform better, they do not put their knowledge into practice nor implement their ideas. In earlier years, also other authors such as Mintzberg and Nutt pointed out that implementing a strategy is not always realized in the straightforward way it was planned during the formulation of the strategy. They maintain that this is due to dividing the strategic process into two incoherent stages: the strategy formulation and strategy implementation. This division can lead to the failure of a strategy, because the interrelation between the two processes is ignored and the learning curve neglected. Pfeffer and Sutton claim that the implementation of a strategy must already be considered and addressed during the strategy formulation in order to find out if the strategy is feasible and to make it less prone to error.

Pfeffer and Sutton state that the challenge of implementing strategies successfully does not lie in finding the right solution to a problem and therefore does not lie in the strategy formulation. They maintain that in the world of business there are not many secrets left which could reveal how to reach optimal performance. What separates the wheat from the chaff is therefore the ability to act and to implement strategies rather than knowing them.

Pfeffer and Sutton provide eight steps with 'The Knowing-Doing Gap' how to turn knowledge into action.
... Lesen Sie weiter... ›
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1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Über die fatalen Auswirkungen von Bonuszahlungen! 6. Januar 2010
Format:Gebundene Ausgabe
Sehr genau beobachtet und intelligent aufbereitet haben Pfeffer und Sutton vermeintlich selbstverständliches Managementverhalten und Managementpraktiken. Durch viele verblüffende Erkenntnisse ist es gut zu lesen. Dass z.B finanzielle Anreize zu fatalen Folgen führen - in Unternehmen und in der Gesellschaft - wissen wir nicht erst seit der Wirtschafts- und Finanzkrise. Hier wird gut erklärt, warum das so ist.
Auch der Wunsch, nur die Besten einzustellen und damit eine besseren Organisation (gerne auch als exzellent bezeichnet im Managementjargon)zu bekommen, ist eine Illusion.
"...warum legen Firmen so viel Wert darauf, die besten Leute zu bekommen und zu halten aber vernachlässigen gleichzeitig den Aufbau und die Beibehaltung einer guten Organisation?" (S.99)
Der beste Tipp der beiden Professoren: Bleiben Sie skeptisch gegenüber 'Managementinnovationen'! Hochaktuell!
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5.0 von 5 Sternen ... a new way to look at old challenges 26. Januar 2009
Format:Gebundene Ausgabe
This book opened my eyes to look in another way at challenges that I have thought about quite some time.
The author provides in an easy and light way new insights to questions many managers are wondering today - not only why we know what to do, but fail to do so ... highly recommended
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5.0 von 5 Sternen The virtues of clear thinking 23. März 2000
Format:Gebundene Ausgabe
It seems like a straightforward question: Why aren't we doing what we know we should be doing? The answer to this question, it would seem, should be both simple and complex; this book's main virtue is that it provides both. Their unblinking examinations of so many obvious and ridiculous screw-ups and mess-ups of all kinds makes the simple foolishness of it all so completely apparent (this collection of examples alone is well worth the cost of admission). But then again (thankfully), they don't oversimplify their discussion of the full range of the "human and organizational frailties" that we've all learned to know and love, and that are at the source of these kinds of problems.

If you want a hand-holding spoon-feeding checklist, look elsewhere. The authors show specifically why this kind of "checklist" attitude is a BIG part of the problem (notice how the summaries they provide at the end of each section pull together their main points nicely without oversimplifying them). However if you're looking for a guide to help you to actually think your way through these kinds of problems, as they beset you in your organizational life (and possibly in your personal life), then this is a definite "must read."

For these reasons (and both because of and in spite of its critique of MBA education practices), this book will become definite required reading in our core management course.

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Die neuesten Kundenrezensionen
5.0 von 5 Sternen Packed with Knowledge!
Comedian Bill Cosby once sang a metaphorical ditty about a man who sat on the railroad tracks each day, only to be hit by a train. Lesen Sie weiter...
Veröffentlicht am 20. Juni 2005 von Rolf Dobelli
3.0 von 5 Sternen Update Overview on Optimal Change Management
'The Knowing-Doing Gap' describes the barriers to turning knowledge or strategy into action based upon surveys, interviews, and case-study evidence spanning many sectors. Lesen Sie weiter...
Veröffentlicht am 1. August 2000 von Prof David T Wright
3.0 von 5 Sternen Contemporary Update on Change Management
'The Knowing-Doing Gap' describes the barriers to turning knowledge or strategy into action based upon surveys, interviews, and case-study evidence spanning many sectors. Lesen Sie weiter...
Veröffentlicht am 5. Juli 2000 von Prof David T Wright
4.0 von 5 Sternen ...And then the penny dropped....
I think it was the late Frank Zappa who once said that the most plentiful element in the universe was not hydrogen, it was stupidity. Lesen Sie weiter...
Veröffentlicht am 12. März 2000 von Perpetual Skeptic
5.0 von 5 Sternen The Power of Acting
In "The Knowing-Doing Gap", Robert Sutton and Jeffrey Pfeffer show us the power of taking action -- just doing it -- within the corporate setting, whether it be defining... Lesen Sie weiter...
Veröffentlicht am 29. Januar 2000 von Customer
5.0 von 5 Sternen An excellent guide for linking strategy to action
As a consultant working with various companies, I found the content of this book very useful in providing a framework for strategic planning sessions. Lesen Sie weiter...
Veröffentlicht am 4. Januar 2000 von Susan L Jackson
5.0 von 5 Sternen A very good addition for a well-balanced management library
I found this work to contribute a much-needed balance to the vast number of books that only deal with strategy recommendations; this text in contrast provides ample case studies... Lesen Sie weiter...
Am 4. Dezember 1999 veröffentlicht
5.0 von 5 Sternen A well-written book that's right on the money
I purchased this book after reading the authors' Harvard Business Review article on the "smart talk trap. Lesen Sie weiter...
Am 22. November 1999 veröffentlicht
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