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His solution? "Design the tool to fit so well that the tool becomes a part of the task." He proposes using the PC as the infrastructure for devices hidden in walls, in car dashboards, and held in the palm of the hand. A word of caution: some of Norman's zealotry leads to a certain creepiness (global positioning body implants) and goofiness (electric-power-generating plants in shoes). His message, though, is reasonably situated in the concept that the tools should bend to fit us and our goals: we sit down to write, not to word process; to balance bank accounts, not to fill in cells on a spreadsheet. In evenly measuring out the future of humanity's technological needs--and the limitations of the PC's current incarnation--Norman presents a formidable argument for a renaissance of the information appliance. --Jennifer Buckendorff
His solution? "Design the tool to fit so well that the tool becomes a part of the task." He proposes using the PC as the infrastructure for devices hidden in walls, in car dashboards, and held in the palm of the hand. A word of caution: some of Norman's zealotry leads to a certain creepiness (global positioning body implants) and goofiness (electric-power-generating plants in shoes). His message, though, is reasonably situated in the concept that the tools should bend to fit us and our goals: we sit down to write, not to word process; to balance bank accounts, not to fill in cells on a spreadsheet. In evenly measuring out the future of humanity's technological needs--and the limitations of the PC's current incarnation--Norman presents a formidable argument for a renaissance of the information appliance. --Jennifer Buckendorff -- Dieser Text bezieht sich auf eine andere Ausgabe: Gebundene Ausgabe .
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* user-centered design,
* the technology life cycle,
* product design processes, and
* why it is so hard to design easy to use products which are successful in the marketplace
By way of example: If you are unfamiliar with Moore's book "Crossing the Chasm," there is a decent summary in Chapter 2 of Norman's book, and he covers issues like this reasonably well throughout the book, and ties them in to product design issues. None of this is new, though, and it might have little to do with information appliances.
I was hoping for a bit of a harder sell from Norman, to see him stick his neck out and make a stronger call for an information-appliance-rich future, but he spent too much time on supporting information to ever cover his vision well.
If you have read Moore's book, have read Mirrorworlds, and do human-centered design on a daily basis, then read:
Chapter 3 ("The Move to Information Appliances"), Chapter 11 ("Disruptive Technologies"), and Chapter 12 ("A World of Information Appliances") ...and skip the rest of the book.
If you who would like a broad brush overview of some of the bullet points listed earlier, consider this book. In fact, skip chapters 3,11, and 12. Just don't be confused about the originality of Norman's work, here: he may be an evangelist, but the gospel did not originate with him.
If you want to read Don Norman, consider "Turn Signals are the Facial Expressions of Automobiles" and "The Design of Everyday Things" before you read "The Invisible Computer.
Norman builds a solid foundation for his arguments, citing historical cases and several written works. The book was a fun, easy read. When I finished Invisible Computer, I felt the same sort of illumination and clarity that came after reading Alan Cooper's About Face.
His vision of ubiquitous information appliances and devices will undoubtedly come true in ways none of us can imagine. But what will become of the PC? Will I have 100 individual devices replacing the 100 software programs I have installed? Hardly. But the book doesn't really address the ongoing need for a general purpose computer.
In the end, I would recommend this book to anyone involved in technology. It definitely altered my personal perception of where tech products have come from and where they are headed. Time will tell if his ideas are strong enough to truly help shape the future of software and product development.
If you're fascinated by suitspeak and willing to embrace mediocrity and corporate B.S., then you'll get a lot out of this book. But if you've been working in the business for ten or twenty years, then Norman's blatherings are going to look like just more pin-stripe, synergy-leveraging suitfeed.
And, BTW, the set-top box he touts as a good idea was a failure. Edison failed the same way with his first invention (the vote recorder), but was honest enough with himself to call a failure a failure. Norman fails to.
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