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The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed
 
 
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The House of Gucci: A Sensational Story of Murder, Madness, Glamour, and Greed [Englisch] [Gebundene Ausgabe]

Sara G. Forden


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Sara Gay Forden
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A world-famous luxury brand, financial skullduggery, vicious family quarrels ending in a sensational murder: the Gucci story just couldn't be juicier, and former Women's Wear Daily correspondent Sara Gay Forden does full justice to its gossipy appeal. Guccio Gucci opened his first leather-goods store in Florence in 1921, but it was his son Aldo who expanded the company overseas and made products like the Gucci loafer and the Flora scarf international symbols of status and affluence. Aldo's sons, his brother Rodolfo, and Rodolfo's son Maurizio, all of whom also worked in the family business, didn't always appreciate Aldo's imperious ways, and corporate board meetings often ended with ashtrays and Gucci handbags flying. Things got so bad in the early 1980s that Aldo's renegade son Paolo made public financial documents that very nearly sent his father to jail for tax fraud. Even more lurid was the 1995 execution-style murder of Maurizio, followed by the conviction in 1998 of his ex-wife Patrizia for ordering the hit. Meanwhile, CEO Domenico De Sole and creative director Tom Ford were transforming Gucci from a family-run company into a modern corporation once again on the cutting edge of fashion and marketing. Forden makes the business story as dramatic as the Guccis' personal squabbles (and of course the two were often interconnected) in a highly entertaining family biography that doubles as a savvy business history. --Wendy Smith

From Booklist

Thirteen years ago, Gerald McKnight made the story of Gucci seem like an overwrought soap opera in Gucci: A House Divided. It was not a difficult task, since, while his book came out just after Maurizio Gucci forced three of his cousins and his uncle from Gucci's board of directors, it was before the company was taken over by a Bahrain-based investment group; before the company fought off a takeover attempt by status-purveying conglomerate and bitter rival L. V. M. H. Moet Hennessy Louis Vuitton; before its American creative director Tom Ford turned Gucci into an edgy, sexy fashion house; before the company acquired such lines as Fendi, Yves Saint Laurent, and Sergio Rossi; and before Maurizio's ex-wife hired a fashionably dressed hit man to gun down her former husband just a few steps from his Milan apartment. Now, with enough implausible plot twists to make a hack pulp writer churning out potboilers blush, Forden updates the Gucci story. Forden is the former Milan bureau chief for Women's Wear Daily and is now the editor in chief for a new Italian magazine called L'UNA. She documents the history of Gucci, its founder Guccio Gucci, and his family's lurid infighting, but she focuses on the sensational shooting of Maurizio in 1995 and the subsequent murder investigation and trial. Readers won't have to be interested only in the worlds of business and fashion to appreciate the gossip purveyed here. David Rouse
Copyright © American Library Association. All rights reserved

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At 8:30 A.M. on Monday, March 27, 1995, Giuseppe Onorato was sweeping up the leaves that had blown into the entryway of the building where he worked. Lesen Sie die erste Seite
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17 von 17 Kunden fanden die folgende Rezension hilfreich
tour de force 11. August 2001
Von Ping Lim - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
This book is surprisingly entertaining & yet informative at the same time. Here, we read about Gucci's humble beginning (against the myth of the family beginning as saddle makers), the personalities in the family (namely, Aldo & Rodolfo & subsequently, moving on to the younger generations, Maurizio, Paolo), the ongoing battles ensued among themselves for business control, the loyalty of Gucci employees, the estrangment of the employees against the new team brought in by Maurizio to turn Gucci around, the murder of Maurizio Gucci, the trial which brought his estranged wife, Patrizia Gucci & her accomplice to jail, Maurizio's vision which involved Investcorp which subsequently made Gucci into a corporate name, the significance of American outsiders such as Dawn Mello, Domenico de Sole, Tom Ford which spearheaded Gucci into a new direction altogether (from bag & leather products into ready to wear apparels) & indirectly, tranformed the fashion industry forever by inspiring other fashion houses to do the same ie. listed in the sharemarket to fend off competitors and to survive in the game & attainment of synergy thru multi brands under the same umbrella, the fighting off hostile takeover bid by LMVD led by Arnault thru marriage with Pinault. The book is written in a way that we feel as if we are in the thick of incidents. B&W pictures provided were handy. There is never a dull moment in this book. Highly recommended and great effort for the first time author.
13 von 13 Kunden fanden die folgende Rezension hilfreich
Not Just a Business Book 7. April 2002
Von John G. Hilliard - Veröffentlicht auf Amazon.com
Format:Taschenbuch
This book is a surprising fast paced book that reads more like an unauthorized tell all scandal book then one dealing with the business world. It is just a fun book to read. There is a good amount of history that does not take away from the story (as sometimes to much dull history can). The author got the mix right. It also gave me a lot of insight into the fashion world that I really was not looking for, but was interesting all the same. Keep in mind that part of the focus of this book is the business that has been built up; it is not just details of the family. A good effort by the author and one worth reading if you are interested in the topic.
11 von 11 Kunden fanden die folgende Rezension hilfreich
Fascinating, if not disturbing, chronicle 1. August 2004
Von Chris Salzer - Veröffentlicht auf Amazon.com
Format:Taschenbuch
The House of Gucci asserts itself as a singular dichotomy of both highly bizarre personal tales of the self-destructive Gucci family as well as the equally strange goings-on of the business side of things as well. It reads not unlike an incredibly enthralling novel of deceit, selfishness, lust, greed, and underhanded connivances quite unlike any other.

What makes this even more compelling is the incredible fact that it really happened. It begins with a somewhat banal and inauspicious start as the author recounts the beginning of Gucci with its assiduous founder, Guccio Gucci. As the family history unfolds, however, we find ourselves grossly immersed in the almost unbelievable sordid tales of the inimitable Gucci clan going from Guccio's three sons and how the most industrious of them, Aldo, built the Gucci empire almost single-handedly from a local phenomenon selling primarily handbags and loafers to worldwide acclaim selling a veritable cornucopia of luxury merchandise. And that is, for all intents and purposes, where the meat of the infinitely bizarre story begins with the 3rd generation Gucci, Maurizio, whose cold-blooded murder is eerily recounted on the 1st page of the book.

Overall, I recommend this quasi-novel of nonfiction to anyone who enjoys a riveting yarn that reads like a murder mystery. Invariably, it also makes for a great read for anyone in management on how to run, as well as how NOT to run, a business.

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