- Taschenbuch: 352 Seiten
- Verlag: Delta; Auflage: Updated (23. September 2008)
- Sprache: Englisch
- ISBN-10: 038534273X
- ISBN-13: 978-0385342735
- Größe und/oder Gewicht: 15,1 x 1,9 x 22,9 cm
- Durchschnittliche Kundenbewertung: 2.0 von 5 Sternen Alle Rezensionen anzeigen (1 Kundenrezension)
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Amazon Bestseller-Rang:
Nr. 145.436 in Englische Bücher (Siehe Top 100 in Englische Bücher)
- Nr. 87 in Englische Bücher > Business, Karriere & Geld > Industriezweige & Berufe > High-Tech
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Produktbeschreibungen
Pressestimmen
“[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—New York Times
“An intriguing insider view of the Google culture.”—Harvard Business Review
“Fascinating…meticulous…never bogs down…Even if you think you’ve heard about Google ad nauseam, you will find new items about this important company.”—Houston Chronicle
“An interesting read on a powerhouse company…if you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.—USA Today
From the Hardcover edition.
“An intriguing insider view of the Google culture.”—Harvard Business Review
“Fascinating…meticulous…never bogs down…Even if you think you’ve heard about Google ad nauseam, you will find new items about this important company.”—Houston Chronicle
“An interesting read on a powerhouse company…if you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.—USA Today
From the Hardcover edition.
Kurzbeschreibung
Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
Format:Taschenbuch
Das Buch gibt einen ersten aber meines Erachtens oberflächenflichen Einblick in Google. Und es werden die Gründer Page und Brin in den Himmel gelobt. Leider viel zu Einseitigt und ohne Kritik. Ich empfehle eher das Buch "In The Plex" von Steven Levy. Das ist wesentlich detailreicher und geht eher in die Tiefe.
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
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8 Rezensionen
8 von 9 Kunden fanden die folgende Rezension hilfreich
Enthusiastic and inaccurate
15. Dezember 2008
Format:Taschenbuch
Well, this book was quite disappointing.
At first, I liked how the author was able to tell the story and how he has connected the pieces together, but he has perpetrated huge mistakes like, for example, forgetting how some first generation googlers were vital to the success of the company.
I am talking of people like Eric Veach, who created the algorithms for AdWords, Jeff Dean, who created important infrastructure tools, Paul Buchheit, the Gmail creator and many, many other googlers. Fortunately, Craig Silverstein and Craig Nevill-Manning were not forgotten but the author barely mention their names.
Did you know that the "Don't be evil" motto was created by Paul Buchheit and Avid Pattel? Well, this fact is totally ignored by the author! If you read the book it will look like it was created by Brin and Page. Even Wikipedia is more accurate than this book.
At first, I liked how the author was able to tell the story and how he has connected the pieces together, but he has perpetrated huge mistakes like, for example, forgetting how some first generation googlers were vital to the success of the company.
I am talking of people like Eric Veach, who created the algorithms for AdWords, Jeff Dean, who created important infrastructure tools, Paul Buchheit, the Gmail creator and many, many other googlers. Fortunately, Craig Silverstein and Craig Nevill-Manning were not forgotten but the author barely mention their names.
Did you know that the "Don't be evil" motto was created by Paul Buchheit and Avid Pattel? Well, this fact is totally ignored by the author! If you read the book it will look like it was created by Brin and Page. Even Wikipedia is more accurate than this book.
2 von 2 Kunden fanden die folgende Rezension hilfreich
Outdated Collection of Anecdotes
27. Dezember 2009
Format:Taschenbuch
The first few chapters provide a high-level description of the early days of Google. This reader was left wanting more detail. Subsequent chapters are disjointed descriptions of the origins of other Google services like Google News and Google Shopping. For the Internet-savvy reader in 2009, I'm afraid this book is obsolete because most of us understand the importance of Internet search, blogging and other Google services. When this book was written, those services were new and not yet widely understood. The hand-holding that the book provides to describe simple concepts like Google Shopping is not necessary and comes across as borderline insulting.
This book provides precious little detail about Google. This book is good for skimming only. Readers looking for an in-depth account of the founding and inner-workings of Google will be left wanting more.
Skip It.
This book provides precious little detail about Google. This book is good for skimming only. Readers looking for an in-depth account of the founding and inner-workings of Google will be left wanting more.
Skip It.
1 von 1 Kunden fanden die folgende Rezension hilfreich
nothing new but still fascinating
29. November 2008
Format:Taschenbuch
The updated version for 2008 doesn't supply anything new other than a chapter on how much richer Brin and Page are, and a more useful chapter on future endeavours.
However, if you didn't read the first edition, this is a must read story--especially ten years after the company's debut. As an avid business user of Google, I enjoyed reliving the memories of how simple concepts created millionairs of people like you and me...and how it still does if you just follow the simple plan the boys envisioned. Even this time around, I still found a couple of things I had forgotten that I immediately incorporated into my current webpage to ensure the googlebot liked me even more. And like clockwork, it worked immediately.
If you're new to adwords or adsense, be sure to read the chapters on SEO; it's not as complicated as it seems. If you spend the time and build it properly...they will come!
If nothing else, the updated release (as I'm sure it was intended) reminds the online businessperson that this is mandatory reading.
However, if you didn't read the first edition, this is a must read story--especially ten years after the company's debut. As an avid business user of Google, I enjoyed reliving the memories of how simple concepts created millionairs of people like you and me...and how it still does if you just follow the simple plan the boys envisioned. Even this time around, I still found a couple of things I had forgotten that I immediately incorporated into my current webpage to ensure the googlebot liked me even more. And like clockwork, it worked immediately.
If you're new to adwords or adsense, be sure to read the chapters on SEO; it's not as complicated as it seems. If you spend the time and build it properly...they will come!
If nothing else, the updated release (as I'm sure it was intended) reminds the online businessperson that this is mandatory reading.
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