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Reaching back as far as 1954 with his treatise "Management by Objectives and Self-Control" ("Each manager, from the 'big boss' down to the production foreman or the chief clerk, needs clearly spelled-out objectives" that clarify expected contributions "to the attainment of company goals in all areas of the business"), Drucker's now-established ideas take on a surprising new relevancy when remixed equally pioneering ideas from the 1960s, '70s, '80s, and '90s. Between the thoughtful "Management as Social and Liberal Art" through the provocative "From Analysis to Perception--The New Worldview" (both originally published in 1988's The New Realities), this book revisits some of modern management's most inspired writing and presents it in a way that should appeal to both newcomers and those needing a refresher course on Drucker's basic beliefs. --Howard Rothman -- Dieser Text bezieht sich auf eine andere Ausgabe: Gebundene Ausgabe .
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As great as his ideas about management are, his observations about how to think are even more valuable. The book contains no material from his autobiography, Adventures of a Bystander. You cannot hope to fully appreciate this material until you read that book.
What the book does contain is a fairly easy to follow series of 26 excerpts from the ten books, organized into three sections: Management, Individual, and Society. These books date back to 1954, so you get an overview of part of his work over the last 47 years. This overview will mainly be valuable to managers who have read very little Drucker, since there is essentially no new material in the book. The excerpts are also not connected by any transitions, so there is no additional perspective available from the book's organization.
Here are the sources of the chapters:
The New Realities, Chapters 1 and 26;
Management: Tasks, Responsibilities, Practices, Chapters 2, 3, 5, and 18;
Managing for the Future, Chapters 4 and 19;
Management Challenges for the 21st Century, Chapters 6, 15, 21;
Managing in a Time of Great Change, Chapters 7 and 23;
Practice of Management, Chapter 8;
Frontiers of Management, Chapter 9;
Innovation and Entrepreneurship, Chapters 10-12, 20, and 24;
The Effective Executive, Chapters 13, 14, 16, and 17; and
Post-Capitalist Society, Chapters 22 and 25.
If you are not familiar with Professor Drucker, he is generally considered to be the first person to think systematically about what management is and needs to become. He was also the first to identify that we were moving into a knowledge-based society where the focus of work and the ways that work is organized would have to be totally transformed. His definition of what a business must do is the most often quoted one around: "The purpose of a business is to create a customer." Innovation and marketing are the prime tasks. The book is especially deep in references to his seminal thinking on how to innovate and to operate entrepreneurial businesses. He was also the first twentieth century thinker to see the connection between management of for profit and nonprofit organizations, and that both types of organizations are needed in growing numbers for a sound society. This book is also deeply presents his thinking about the social responsibility of business.
I am still impressed by how substantial his imprint is on all management books that I read. Whether or not Professor Drucker is cited, credited, or admired in these books, almost all of them are simply restatements or elaborations on his fundamental concepts. I hope this edition of his work will help extend his influence further into the future with new generations of executives and managers.
After you finish reading these landmark ideas, I suggest that you think about one element of the book from the individual section. What values do you want to bring to your work? Are you succeeding? If yes, congratulations! How can you accomplish more? If not, what can you change to make those values come to life?
Use your work as a canvas upon which to paint a better world, as Professor Drucker has!
Drucker is always tight in his style and words with thoughts that at first make one sit up and take notice.
The first chapter sets the tone for the rest. This quote says it all: "Actually, waht is our business? is almost always a difficult question and the right answer is usually anything but obvious. The answer to the question, What is our business? is the first responsibility of top management. That business purpose and business mission are so rarely given adequate thought is perhaps the single most important cause of business frustration and business failure."
To his vast experience and knowledge, it is so refreshing to here him denounce profitability as a myth for the purpose of any business. He calls it irrelevant. Of the highest relevancy for Drucker are two basic functions: makerting and innovation.
Hurray, say all the marketing types! Wish the top management could join in the understanding.
Drucker's views are wide open to reality searching with broad vision over the world panorama. This book is exceptional collection of some of Drucker's best writing. Well chosen for their punch and coverage of such a vital, modern topic as management, this book will serve practioners as well as those who desire an understanding of the topic.
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