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The Escher Cycle: Creating Self-Reinforcing Business Advantage (Englisch) Gebundene Ausgabe – Großdruck, 22. Oktober 2004

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"This is one of the clearest accounts I have read about the principles of successful business strategy and practice. Finn Jackson doesn 't waste a word. He describes business as a living system; he understands the many different ideas that motivate business people, and he guides the reader through the maze without over complicating or oversimplifying."


The strategic advantage Jackson offers businesses is built on four layers of business activities: performing better than rivals; balancing and aligning activities; fine-tuning activities to match the relevant economy; and connecting activities so that they are all optimized. The final stage is the Escher Cycle, which Jackson contends will create a


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A way to approach business to create an ongoing cycle of success 13. April 2008
Von Craig Matteson - Veröffentlicht auf
Format: Gebundene Ausgabe
Finn Jackson had a successful career in building businesses and then as a business architect helping other companies. Through this book he can help you see how business advantage (competitive advantage) can be created and maintained by allowing it to evolve and transform as demanded by your competitive markets.

The title refers to those famous drawings by Escher of stairs that seem to ascend or descend forever. His goal is to show you how to create an endless self-perpetuating path of self-reinforcing business advantage. He sees success in four layers. The first layer comes with the lowest level of business success. That is, the least you can do to qualify as a successful business. His phrase is to "make money by using resources to satisfy customer needs". Jackson spends a chapter analyzing what it means to satisfy customer needs, using resources, and finally what it means to make money. That making money thing is a tad more elusive than you might think.

Layer 2 is about leadership, which he sees as balancing the management of activities in the present while setting up the mechanisms for success in the future, which will turn into the present soon enough. He adds the words "now and in the future" to the level 1 statement of success.

Layer 3 talks about the importance of strategy and its true role in your success. For Jackson, success is about making your activities and processes more efficient and executing them better than your competitors. He doesn't give a fig about grand corporate strategies. In fact, he says that strategy is only something you use to measure and adjust the effectiveness of your activities.

Layer 4 is achieving the Escher Cycle. Where you put all that you have learned to do in the previous three layers in order to make it an endless cycle of success.

An interesting book that you might well find useful.

Reviewed by Craig Matteson, Ann Arbor, MI
A simple framework for troubleshooting and growth 13. Mai 2008
Von George Black - Veröffentlicht auf
Format: Gebundene Ausgabe
The Escher Cycle starts by outlining a simple framework which can be applied to any business. As a start-up this helps identify where to put your efforts and how to restrict your scope and ambition so that you can get your business going. A practical, focused approach which cuts through what you want to do and helps you realise what you need to do.

This framework then scales to the next stages of growth, again maintaining focus and the best use of resources at each stage. This, coupled with advice on optimising operations and putting good leadership in place, shows how you can achieve a business advantage, which in these competitive times is paramount.

Not content with just tackling this, the book then talks about strategy and what you need to do to maintain your competitive advantage as the world changes around you.

As an internet start-up with more ambition than focus I have found the Escher Cycle invaluable in directing me in a no-nonsense way to figure out what we need to be doing to get revenue and growth. There is so much great business advice out there and people telling you what you should be doing, the difficulty is in figuring out what order you should tackle things. If I had achieved the perspective this book gave me earlier it would have save me a year of development and given me a year of sales.

I shall be taking this book with me as my business grows. The simplicity of the lessons and framework apply at all stages from a start-up to a mature, century old company. If Kodak or the music industry had read this book and been keeping an eye on maintaining their strategic business advantage they would not be in the trouble they are now.
2 von 3 Kunden fanden die folgende Rezension hilfreich
The Forest and the Trees! 11. Januar 2006
Von Byron W - Veröffentlicht auf
Format: Gebundene Ausgabe Verifizierter Kauf
I read this book about a year ago, and it still sticks with me. This book steps back from each arm of a business to give a holistic view of not only how businesses operate, but how to integrate different functions: strategy, operations, marketing, finance, consumer research, etc.

The Escher Cycle shows how to detect and analyze which aspects of your business need building and/or tuning. It also shows you how to reshape your business according to the winds of the market and the transformations of your own business (from high-cost to low-cost/low-end to high end) and which types of transformations are natural outgrowths of your business!
Graphic picture of the unending elements of success 2. Mai 2008
Von Rolf Dobelli - Veröffentlicht auf
Format: Gebundene Ausgabe
Finn Jackson is a very practical business architect. Instead of focusing on theoretical abstractions, he shows why concrete activities, choices and processes matter. He writes that strategy's only use is to help you refine and adjust your actions. He explains how to use such basic ideas as wise deployment of resources, strong leadership and realistic strategies to create your own "Escher Cycle" of repeating renewal and competitive advantage. Then Jackson shows how to sustain your ongoing competitive edge by letting your business change as competition and the future demand. getAbstract thinks he paints a graphic picture of the unending elements of success.
Worth the read. 19. März 2009
Von billh2222 - Veröffentlicht auf
Format: Gebundene Ausgabe Verifizierter Kauf
I don't get all the way through many books, but I finished this one.
It actually got better towards the end, with some really original thinking.
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