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Although clearly bright and energetic, his main strength is that he is a gung-ho, "just do it" kind of guy who knows no fear except for the prospect of not living one moment of his life to the full. In between running several major businesses, flying his own plane and occasionally touching base with his "saintly wife" Kathleen, he found time to condense the secrets of his success into the 21 golden rules, which each forms a separate chapter of his book The Entrepreneur. Now it has to be said that his insights are not startling in their originality. Rule one is "Find a vacuum and fill it". Rule Two: Do Your Homework, and so on. But that is to miss the point. The point is that he sees everything very simply and therefore clearly and approaches every problem with exuberant energy and determination. That comes across abundantly in this practical, highly readable, entertaining and cheering little ra-ra session of a self-help manual. Typical is his advice on getting into new markets. "If you are first you don't necessarily have to be brilliant; there will be time to develop and fine tune things as you go along. But the minute that others start competing for your market share, you had better be sure that you are the best." It's a rollicking great read, like a half-time pep talk from the manager, that anybody would benefit from, but especially those planning a business. --Alex Benady