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The Entrepreneur: 20 Golden Rules for the Global Business Manager [Englisch] [Taschenbuch]

William E. Heinecke , Jonathan Marsh
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The Entrepreneur: Twenty-Five Golden Rules for the Global Business Manager. Revised Edition The Entrepreneur: Twenty-Five Golden Rules for the Global Business Manager. Revised Edition
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Kurzbeschreibung

Februar 2000
This text comes from the heart of a man who has seen and done it all in one of the toughest markets of them all. Bill Heinecke started his own business when he was still in school, was a millionaire before he was 21 and now runs a business empire that straddles Southeast Asia. In his spare time he races cars, flies aeroplanes and dives with sharks. American-born and now a naturalised Thai, Heinecke has spent 25 years defining his 20 Golden Rules for entrepreneurs. They make compulsive reading for anyone who wants to follow in his footsteps.

Produktinformation

  • Taschenbuch: 226 Seiten
  • Verlag: Verlag John Wiley & Sons, Inc (Februar 2000)
  • Sprache: Englisch
  • ISBN-10: 0471835579
  • ISBN-13: 978-0471835578
  • Größe und/oder Gewicht: 22,9 x 15,2 x 1,8 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 935.061 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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Produktbeschreibungen

Amazon.de

William E. Heinecke ran his first business selling lemonade to his nursery school mates when he was just two-and-a-half-years-old. By the time he was 16 he was living in Thailand with his parents and advertising manager of The Bangkok World newspaper--while still at school. At the age of 21 he was a millionaire employing 200 people in his own wildly successful advertising agency and contract cleaning firm. If ever a person was born to be an entrepreneur it must surely be Heinecke who is now the most successful businessman in Thailand with a string of interests ranging from hotels to pizza parlours to manufacturing.

Although clearly bright and energetic, his main strength is that he is a gung-ho, "just do it" kind of guy who knows no fear except for the prospect of not living one moment of his life to the full. In between running several major businesses, flying his own plane and occasionally touching base with his "saintly wife" Kathleen, he found time to condense the secrets of his success into the 21 golden rules, which each forms a separate chapter of his book The Entrepreneur. Now it has to be said that his insights are not startling in their originality. Rule one is "Find a vacuum and fill it". Rule Two: Do Your Homework, and so on. But that is to miss the point. The point is that he sees everything very simply and therefore clearly and approaches every problem with exuberant energy and determination. That comes across abundantly in this practical, highly readable, entertaining and cheering little ra-ra session of a self-help manual. Typical is his advice on getting into new markets. "If you are first you don't necessarily have to be brilliant; there will be time to develop and fine tune things as you go along. But the minute that others start competing for your market share, you had better be sure that you are the best." It's a rollicking great read, like a half-time pep talk from the manager, that anybody would benefit from, but especially those planning a business. --Alex Benady

Synopsis

This text comes from the heart of a man who has seen and done it all in one of the toughest markets of them all. Bill Heinecke started his own business when he was still in school, was a millionaire before he was 21 and now runs a business empire that straddles Southeast Asia. In his spare time he races cars, flies aeroplanes and dives with sharks. American-born and now a naturalised Thai, Heinecke has spent 25 years defining his 20 Golden Rules for entrepreneurs. They make compulsive reading for anyone who wants to follow in his footsteps.

In diesem Buch (Mehr dazu)
Einleitungssatz
So, you think you have what it takes to be an entrepreneur. Lesen Sie die erste Seite
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Ausgewählte Seiten ansehen
Buchdeckel | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis | Rückseite
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Die hilfreichsten Kundenrezensionen
5.0 von 5 Sternen World-class business thinker-Bill Heinecke 16. April 2000
Von Ein Kunde
Format:Taschenbuch
Imagine the opportunity to sit down in your favorite readingchair, mine just happens to be my buckskin leather chair, next to awarm fire... on a cool Florida evening in February. Add a nice bottle of Australian Merlot, and read the most commonsensical, witty, and highly diverse real world business success stories you have ever read, in one night. Directly from the mouth of one of the world's most successful entrepreneurs, in one of the world's toughest markets. This book tells of experiences with success and failure in business and how to keep it all in perspective without being riddled with those $50 words.
Every competent entrepreneur knows full well that starting any new venture in your own backyard is extremely difficult and very risky. Imagine if you move to a new city to start the business or even a new state, can you imagine dealing with a foreign culture or a foreign country as an American? I would expect 9.999 of 10 would fail miserably in this situation. In this new millennium, Global Mega-Corporations with G-V's and Global Express' are still finding that doing American-style business in Asia is tantamount to climbing Everest, not to mention Thailand specifically. But one common theme prevails in Thai business, American business or business anywhere else in the world, it simply takes common sense and the logic of knowing when to check your ego at the door.
This is a must read for every college student that wants to "climb the corporate ladder" someday, all budding entrepreneurs in all industries, middle-level managers who truly want to move-up, and senior level executives who want to understand how to work efficiently with the "team-members" who work with you to "increase the wealth of the shareholder.
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War diese Rezension für Sie hilfreich?
5.0 von 5 Sternen Great Book 30. März 2000
Format:Taschenbuch
This has been one of the best books I have read in a while. Mr. Heinecke shows great insight into the methods of an entrepreneur. In addition, Mr. Heinecke's entrepreneurial endeavors have been centered in Thailand and Southeast Asia, giving the book great insight into Asian culture. After living in Thailand for 6 years as a child, it was very interesting to see the methods and organization of Mr. Heinecke's many business ventures I had grown accustomed to while in Thailand. Overall, and excellent book!
War diese Rezension für Sie hilfreich?
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com: 4.8 von 5 Sternen  6 Rezensionen
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Need to absorb and share! 8. März 2014
Von CLCMYSTIC - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
I purchased both kindle and paperback editions needed to share right away with non-tablet business friend!
Great read if you're serious!
1 von 1 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Great Book 30. März 2000
Von Sean Driscoll - Veröffentlicht auf Amazon.com
Format:Taschenbuch
This has been one of the best books I have read in a while. Mr. Heinecke shows great insight into the methods of an entrepreneur. In addition, Mr. Heinecke's entrepreneurial endeavors have been centered in Thailand and Southeast Asia, giving the book great insight into Asian culture. After living in Thailand for 6 years as a child, it was very interesting to see the methods and organization of Mr. Heinecke's many business ventures I had grown accustomed to while in Thailand. Overall, and excellent book!
4.0 von 5 Sternen Good guidelines for an Entrepreneur 1. Juni 2008
Von Fariz - Veröffentlicht auf Amazon.com
Format:Taschenbuch
A very good read and one to have in an entrepreneur's library. As he's laid it out himself, which I read as 'Rules are for Obedience of Fools and Guidelines for Entreprenuers'. Also a good personal account of how Heinecke handled the Asian Currency Crisis of 1997/8 with his empire in Thailand.
5.0 von 5 Sternen This book changed my live 10. März 2008
Von musiclover - Veröffentlicht auf Amazon.com
Format:Taschenbuch
yes, this book had changed my live, the way I think, live, act, etc. MUST HAVE AND MUST READ BOOK!! very good inspiration for everyone.
5.0 von 5 Sternen A must read book for everyone. 20. Juni 2002
Von Steven Cade - Veröffentlicht auf Amazon.com
Format:Taschenbuch
This is a fantastic book that is very easy and quick to read. I read it and now am buying copies for friends, children and about anyone else I think would benefit by understanding decision making rules that lead to success. It is one thing to be an "Entrepreneur" and quite another thing to be an Entrepreneur who makes good decisions that lead to business growth and profitability.
I wish I could find a source to buy this book in volume so I could get more copies at a lower cost.
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