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The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution [Englisch] [Gebundene Ausgabe]

Brian Solis
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Kurzbeschreibung

18. November 2011
Today's biggest trends --the mobile web, social media, real-time-- are forcing us to rewire the way we think, act, and run our businesses. They have produced a global culture, shrinking the world one tweet at a time. These new tools have created an ever expanding "Egosystem," in which we all believe our lives deserve 24-hour broadcasts. Now, everyday people are looking to understand what is going on as a result of the social and mobile web. Educators are looking to connect with their students and business leaders are seeking to steer the company toward a new generation of customers. Are we in the age of enlightenment or are we lost in translation? Solis's The End of Business As Usual explores each layer of this complex world from the government to the everyday consumer, defining this social and business upheaval.

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The End of Business As Usual: Rewire the Way You Work to Succeed in the Consumer Revolution + What's the Future of Business: Changing the Way Businesses Create Experiences
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Produktinformation

  • Gebundene Ausgabe: 320 Seiten
  • Verlag: John Wiley & Sons; Auflage: 1. Auflage (18. November 2011)
  • Sprache: Englisch
  • ISBN-10: 1118077555
  • ISBN-13: 978-1118077559
  • Größe und/oder Gewicht: 22,6 x 15,9 x 3,1 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Amazon Bestseller-Rang: Nr. 130.018 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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Produktbeschreibungen

Pressestimmen

'An accessible insight into the way new consumers behave, what you can learn from them and how to communicate with them'. (Director, December 2011)
 
'An inspirational book to help you to see how you have to review your whole approach towards connected consumers.' (Financial Adviser, 23rd February 2012)

Klappentext

TODAY'S BIGGEST TRENDS--the mobile web, social media, gamification, real-time--have forced us to rewire the way we think about and run our businesses. Consumers are creating a new digital culture, shifting business landscapes onetweet at a time. New networks have created an ever- expanding "egosystem," in which everyday people believe their lives deserve 24-hour broadcasts. But now, we need to decipher the significance of this behavior and understand where the social and mobile web are headed. At the heart of all of this, a new breed of consumer is emerging--and they're changing the very foundation of business.
 
The End of Business As Usual explores each layerof this complex consumer revolution that is changingthe future of business, media, and culture. As consumers connect with one another, a vast and efficient information network takes shape and begins to steer experiences, decisions, and markets. It is nothing short of disruptive.
 
The End of Business As Usual will change the way you view the world of business, from sales and marketing to customer service and product development to leadership and culture. Its critical insights include:Shared experiences are redefining brands indigital consumer landscapes, and astute brands can now also create and steer these experiencesConsumer influence is growing, and businesses can use this to their advantageConnect with a rising audience (and with audiences of audiences) through new touchpoints between consumers, brands, and new influencersCreate a culture of change to earn trust, influence, and significance among connected customers
 
Rather than disregard these new consumer behaviors,learn from them in order to drive engagement with your stakeholders. Raise the significance of your business and your brand by implementing new ways to connect, learn, and adapt. While other businesses will fall to digital Darwinism, your business will evolve and thrive. This is the end of business as usual and the beginning of a new era of relevance.

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In diesem Buch (Mehr dazu)
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Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
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5.0 von 5 Sternen Am Weg zum Social Business 30. Dezember 2011
Format:Gebundene Ausgabe
Wir leben in einer Kundenökonomie. Das Buch beschreibt den mündigen Kunden, der über seine Erfahrungen und Meinungen in seinem sozialen Netzwerk berichten will. Die meisten Unternehmen integrieren Social Media in der Marketing Abteilung zuerst. Eigentlich betrifft Social Media das gesamte Unternehmen, welches sich auf die Stimme der Konsumenten einstellen muss.

Kunden wollen nicht nur Zufriedenheit mit gekauften Produkten und Services, sie wollen ernst genommen werden und verlangen nach Transparenz seitens der Unternehmen. Sie wollen bedeutungsvolle soziale Verbindungen und individuelle Kundenerlebnisse, wovon sie begeistert sind und als 'connected' Kunde berichten.

Das Buch beschreibt, was diese neuen Bedürfnisse für Unternehmen bedeuten und wie sie es nutzen sollten. Das eingeforderte Engagement mit Kunden verlangt nach einem neuen Unternehmens-Design und neuen Prozessen in Unternehmen, damit es erfolgreich sein kann. Ein tweetender Praktikant mag nicht immer der optimale Repräsentant einer Marke nach aussen sein.

Es geht um das "Re-Branding" in Zeiten von sozial verbundenen (connected) und gut informierten Konsumenten, Diversifizierung von Marken, Aufmerksamkeit, Kultur, Kundenerfahrungen mit Marken und Change Management Prozessen, an Hand von Unternehmensbeispielen wie Apple, Zappos und Dell.

Das letzte Kapitel zeigt wie man in einem Unternehmen beginnen kann und welche verschiedenen Phasen es geben kann, bis man ein Social Business ist.

Ich kann die Bücher sehr empfehlen!
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Amazon.com: 4.7 von 5 Sternen  46 Rezensionen
13 von 14 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen 5 of 5 stars - maybe the most important book this year to read. 28. Oktober 2011
Von Monkey - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
It is fairly unusual for me to take a week to read a book, but the new book by Brian Solis is one of those books you need to take nice and slow to get all the nuances in it. I think personally that this is Brian Solis at his best, this is him at his peak performance, and as his skill as a writer. The book is that good, with very good stories and homilies to help sink home what he is saying. In many ways social media has transformed us all into highly connected people, with quality online relationships, and new ways of getting information into the hands of consumers.

I like the way that people are broken out into various types, from passive people who consume but take no action, to spammers, observers, trolls, and the perpetually whiny that live with us every day. The internet is a macrocosm of who we are as a society. If anything we are building the very first universal global society with its own culture, standards and morality. Everyone is invited in, people, companies, government, military, and the occasional passerby. Brian captures that in all its detail, with guide posts and road maps to how these work, and how these fail. The birth of the first global society tied together in all its functions and all its glory is going to be an interesting birth, and we are fortunate enough to be here at this time, helping, hindering, and changing to accommodate the growth and formation of that society.

There are so many things that stand out about this book from my own personal observation of the classroom and my students, to the interactions I see at large gatherings of people that this book was easy enough to bring home and make comparisons to my own real and online life. Brian hits all the major things I have seen on the D-list on the internet, and in my own interactions with both online and in person realities.

This is why this book rocks, this is why I get this, I see this every day in the school room and in my own life. Go into any Starbucks, most are connected in one way or another to the internet. Go into my classroom and you will see students fact checking me, using the internet for support, and engaging with their friends when the other students are catching up to the quicker students. He hits this one on the head, rather than haves and have not's, we are in the era of are you connected. While the book will not transform my life and make me a multi-zillionaire, what it does do is validate my own experience on line and in person. What he sees I have seen, what he has experience I have experienced, we all live here in one way or another, and the most impoverished person is the one without connections, contacts, or a visible online life.

While he really does not go into the downsides of a public life, that is also just fine. We are just starting out, and observations matter at this point. Welcome to the global society, we are all here in one way or another, what we do with it matters. How companies intersect with the new global society matters, how people intersect with companies, authority, schools, and others matters. Brian captures that beautifully, making this the most important book you should read this year if you are interested in how the world of online and offline are intermixed, and valuable to those who chose to live life that way.

Rating this 5 of 5 stars, as a must read for anyone who is interested in what changes we have to make to accommodate and be successful in the world's first global culture.
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5.0 von 5 Sternen Brian Solis at his Best 10. Oktober 2011
Von Jeremy Simon - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
This book is forward-thinking and full of helpful charts, infographs, and bullet points. Brian is at his best when he takes complex theories and breaks them down in a way that any executive or client can understand. The book touches on all of the current trends but also looks to the future of social commerce and what it means to own, operate, and market a business in the social consumer society. I highly recommend this book to any marketer looking to guide clients towards the future or for any executives looking to get a jump start on the competition.
3 von 3 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A MUST read if you want to stay relevant and ahead of the game into today's competitive business environment 7. November 2011
Von Glenn Meyer - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe|Verifizierter Kauf
Having just begun my Masters in Integrated Marketing at New York University, I decided to purchase this book to complement my existing coursework in the program. Businesses are constantly evolving, and the ones that are long lived are those that are sensitive to their environment, as they managed to react in a timely fashion and respond to the conditions of society around them. How do companies respond to social media, the mobile web and new media all around us in this digital era? How do C Level Executives incorporate social media into their organization?

This is what Brian Solis does best throughout his book. He breaks down the most complex concepts to the simplest ideas for you to understand. Brian takes you through a journey on how the internet in the digital age has changed the culture of consumerism and the way information is processed and exchanged. As Brian says in one of his chapters, "Brands Are No Longer Created, They're Co-Created". The entire world is now on Facebook, Twitter, Youtube, Blogs etc. and it's about time companies understand the significant change of behavior and use these findings to their advantage. In this book, Brian helps us to understand the behavior patterns that are emerging from the new generation of consumers and where the social and mobile web is headed.

This book took me some time to read and digest due to its rich and detailed content. However the real life stories and current business examples (Zappos, Virgin America, Starbucks. etc) makes the time spent on the book even more worth while as they are relevant and forward thinking. Brian does a good job by providing useful charts and info graphs throughout the book, but what I personally feel he does best is by providing a summary at the end of each chapter in bullet points and this reinforces the concepts covered in each chapter. The use of color in the book also helped captivate my attention while reading.

Overall this book has exceeded my expectations and has given me a boost to succeed in my graduate program and career ahead. It covers the areas in sales and marketing to customer service and product development to leadership and culture. It is a must read for those interested in how businesses are changing and the future of customer engagement. I would highly recommend this book not only to marketers but also to entrepreneurs and managers in other industries. Senior to junior executives that want to get a jump start against the competition will also find this useful.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen "The End of Business as Usual" can resonate in unusual places 8. September 2012
Von chris redlitz - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
Brian provides tremendous insights into many aspects of business and social media, and how the world has changed with the advent of a new social connection with each other and with brands. These insights have provided a great platform for a program that we run in San Quentin prison called The Last Mile. The program focuses on how the world has changed from a technology and communication perspective since the men were incarcerated, and teaches them business fundamentals that they use to develop a business plan of their own. Once they build the plan, they present their ideas during a demo day inside San Quentin, and each plan must include a technology component. The program has been a resounding success, and we attribute some of the success to "The End of Business as Unusual", providing the men with a fundamental understanding of social, communication and the new paradigm of business interaction. The program will been offered in other correctional facilities soon, and Brian's insights will become mantras for more men who aspire to become successful, contributing members of society in the future. Thanks Brian.
2 von 2 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen An important and substantive read 5. November 2011
Von Simon Mainwaring - Veröffentlicht auf Amazon.com
Format:Gebundene Ausgabe
Brian has been a thought leader in the social space for a long time distinguished by his research and uncanny ability to forecast the implications of social emerging technology. His fifth book continues to set the bar for thinking in this space backed by solid research, data and all the rigor that business demands. While the insights and case studies are many, the most powerful revelation is the new role of the consumer in the commercial marketplace and how companies take advantage of new drivers to succeed at scale and in real time. This book is a must read for those interested in how business is changing and the future of customer engagement. Invest the time and buy it today.
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