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The Ebay Phenomenon: Business Secrets Behind the World's Hottest Internet Company (Wiley Audio) (Englisch) Hörkassette – Gekürzte Ausgabe, Audiobook

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  • Hörkassette
  • Verlag: Penton Overseas Inc; Auflage: Abridged (April 2001)
  • Sprache: Englisch
  • ISBN-10: 1560158425
  • ISBN-13: 978-1560158424
  • Größe und/oder Gewicht: 12,1 x 2,5 x 17,8 cm
  • Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen  Alle Rezensionen anzeigen (1 Kundenrezension)
  • Komplettes Inhaltsverzeichnis ansehen

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"A good yarn for those who like to read about clever business types."(Freelance Informer, 26th January 2001)
"The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001)

..."Bunnell schreibt über das erstaunliche Wachstum der fabulösen "money-making machine" in einer kurzweiligen und klaren Sprache. Als kenntnisreicher Historiograf des Ebay-Phenomenons kommentiert er abwechselnd mal aus der Sicht des Kapitalgebers, mal aus der des Analysten, des Managementberaters oder des Internet-Experten. Dieser Perspektiven-Mix macht den Reiz des Buches aus..."
Financial Times, Deutschland

"A good yarn for those who like to read about clever business types." (Freelance Informer, 26th January 2001)
"The book does provide an interesting look at the types of business strategies that one of the real Internet success stories has adopted." (Internet Works, February 2001) -- Dieser Text bezieht sich auf eine andere Ausgabe: Gebundene Ausgabe .


Get the real story and tap into the innovative strategies of one of the Web's top businesses -- eBay. With over ten million registered users and over one million auctions being held daily, eBay is the world's largest personal online trading company. Savvy managers and entrepreneurs around the world recognise the impact the company has made on the business world: eBay invented a new industry, creating an exciting original paradigm for digital commerce. This book taps into the dynamics and strategies that have made eBay one of the most profitable E-commerce companies in business today and reveals how eBay customers have prospered and profited from the site. Revealing the philosophies and inner workings of this digital giant, this book gives readers an unparalleled insight into this company that continues to find innovative ways to beat competitors, including and create tightly knit E-communities. They'll also discover valuable business lessons as Bunnell uncovers eBay's future plans for successful digital commerce, developing customers for life, and creating a community of customers. Approximate running time: 180 minutes.


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Format: Gebundene Ausgabe
"To lead the people, walk behind them." -- Sun Tzu

This quote ends the book, and nicely summarizes the important lessons about eBay's business and leadership model.

The strength of this book is in pointing out the qualities of eBay's initial business model that have led to the company's success. The weaknesses lie in giving you lots of details about the company's operations that users of eBay's services already know very well. You can skip these details unless you have never used eBay. eBay executives did not make themselves available for interviews, so don't look for any startling insider stories here either.

At a time when dot coms are crashing like avalanches during a spring thaw in the Alps, it is worthwhile beginning to separate out what differentiates the winners from the losers. In 9 cases out of 10, the key differences will be in business models rather than in execution. The internet is primarily a way to exchange information. Those who organized around doing that function supremely well will prosper. Those who tried to provide a lot of other services often will not, both because there is no money in it and because it makes the contact point less valuable.

Basically, eBay "eliminated many of the inefficiencies of traditional person-to-person commerce." You could only deal with people you could easily find. You did not know if you could trust them or not. Exchanging information was time consuming and frustrating. With eBay, the situation is much improved. As a result, collectors can scratch their itch for unusual goods more easily. People with overstuffed attics can profitably empty them out with an eBay yard sale. Small retailers can move rare items by expanding the geographic market they can serve. That's simply good for everyone.
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Die hilfreichsten Kundenrezensionen auf (beta) 7 Rezensionen
14 von 14 Kunden fanden die folgende Rezension hilfreich
Not much meat 5. Februar 2001
Von tim747 - Veröffentlicht auf
Format: Gebundene Ausgabe Verifizierter Kauf
This book gives an overview of ebay's creation and why it has been a success. It gives no insider insights however. It was fun to read but I did not learn much from it. This book does not have substance.
13 von 13 Kunden fanden die folgende Rezension hilfreich
A poor read 30. Dezember 2000
Von John Gambrell - Veröffentlicht auf
Format: Gebundene Ausgabe
This book is basically a series of quoted and sited magazine articles hastily cobbled together into a book. The only "real" interviews done by the author are with a few eBay customers who use the site. The author admits no one with eBay granted him an interview or let him in the building. For a much better story of how eBay came to be, read eBoys by Robert Stross.
10 von 11 Kunden fanden die folgende Rezension hilfreich
Sold!! 25. Oktober 2000
Von Tina - Veröffentlicht auf
Format: Gebundene Ausgabe
This book basically delivers what it promises to. Lots of somewhat dry facts about how a small Internet business boomed into one of the hottest "sites" available.
I am a big Ebay fan. I wanted to find out more about the people who created Ebay but also wanted to get a feel for the direction these people were hoping to guide the future of the site to.
Although I thought the story was fairly interesting, this book was very dryly written. Not much was cited other than the absolute bare bones facts and the writing was not particularly interesting.
While I realize this is a business book, I think there was much room for interesting tidbits, advice or funny stories. None here. Too bad...
6 von 6 Kunden fanden die folgende Rezension hilfreich
Must read for anybody interested in e-business/e-commerce 13. Oktober 2000
Von Amazon Kunde - Veröffentlicht auf
Format: Gebundene Ausgabe
This book about ebay has been written by the author of "Making the Cisco connection". The book is interesting to read because it presents a holistic picture of the business success of ebay. Each chapter focuses on an area of the company that is responsible for it capturing 90% of the on-line auction market. The company has been growing at 40-50% per quarter in terms of employees, users and revenues. There have been problems managing the growth with servers becoming overloaded. However, ebay is an electronic commerce or e-business success story. The most interesting facts from the book is that a virtual community has been built around the ebay business. The community is a key reason for the success of the company. Buyers and sellers provide feedback on each other for future buyers and sellers to examine. Discussion boards exist for many topics for the community to help each other through shared experiences. Interesting also is the modern corporate culture of the company as discussed in one chapter. Also, the business strategy of the company of being in a way a virtual company where buyers and sellers meet then use third party companies to ship, pay and arrange for handling of products auctioned. Ebay is simply an information exchange company with no products at all. A businessman's paradise company. For all those interested in successful e-business read this book.
5 von 5 Kunden fanden die folgende Rezension hilfreich
Dull book with little information 21. Oktober 2002
Von Serguei Netessine - Veröffentlicht auf
Format: Gebundene Ausgabe
If you have no idea what Internet is and have never seen ebay web site then you might learn something from this book. But for an average Internet-savvy person it offers little to nothing. There is a lengthy description of well-know information (like terms of sale of ebay) and constant selling of ebay business model: nothing you can't read elsewhere.
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