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The E-Commerce Book: Building the E-Empire (Communications Networking and Multimedia) [Englisch] [Gebundene Ausgabe]

Steffano Korper , Juanita Ellis
3.8 von 5 Sternen  Alle Rezensionen anzeigen (38 Kundenrezensionen)

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Kurzbeschreibung

August 1999 Communications Networking and Multimedia
Written for business managers who seek advice on moving their companies forward, this text provides technical information on the basic E-commerce concept. It provides practical advice to readers in this growing business area, such as globalizing a company, marketing, advertising, market trends vendor solutions, and essential technologies such as credit card verification systems, security, auction technologies, storefronts and technology architecture.

Produktinformation

  • Gebundene Ausgabe: 284 Seiten
  • Verlag: Academic Press Inc (August 1999)
  • Sprache: Englisch
  • ISBN-10: 0124211607
  • ISBN-13: 978-0124211605
  • Größe und/oder Gewicht: 22,6 x 15,5 x 2,5 cm
  • Durchschnittliche Kundenbewertung: 3.8 von 5 Sternen  Alle Rezensionen anzeigen (38 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 2.985.015 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)
  • Komplettes Inhaltsverzeichnis ansehen

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Produktbeschreibungen

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What started as a curious exclusive property of the IT-initiated and the technologically hip is now a bona fide mainstream revolution embraced by prime ministers, pornographers, and poets. And in there, deep in the engine room, is business, buying in and getting bullish. Where would the modern manager be without an "e-commerce solution"? Problem is, the expertise that built the bricks-and-mortar business doesn't translate into success on the Internet gold rush. Half-term report for traditional businesses? "What your company lacks in e-skill, it makes up for in enthusiasm." Must try harder, boys and girls.

The E-Commerce Book is a paper-and-ink-solution, but don't let that put you off. It promises to transform buy-in and bullishness into results. Korper and Ellis set their out stall early on, their goal "to give each reader the right tools to jump head-first into the pool of e-commerce and to find it comfortable and deep with opportunity." What you get is a thorough, no-nonsense guide to launching and maintaining a business on the Internet, covering all points from sales and marketing to technology and architecture, stopping at globalization and off-the-shelf e-commerce solutions along the way.

Refreshingly for the hyped and happening world of e-commerce, the authors make no dramatic claims--it isn't going to be easy, but with ambition, creativity, and access to the right information (i.e., this book), it's possible to do e-business with the best of them. And if you're late, don't worry. "The Internet's extraordinary youth means its earnings potential has no apparent ceiling," they say. "Plenty of room still exists for pioneers to enjoy similar e-commerce success." The text is aimed squarely at businesses, and the language and aspirations resound to an accessible commercial rhythm--variations on the phrase "the beauty of electronic commerce is that when you do one thing right, you get paid over and over" are still in the count.

Age often takes second place to youth in adapting to technology and ideas--think of those organizations using preteen business advisors. With the help of The E-Commerce Book, your company could soon be surfing with the little boys. --Iain Campbell

Pressestimmen

"@from:Praise for the First Edition... A thorough, no-nonsense guide to launching and maintaining a business on the Internet. --AMAZON.CO.UK They say this book is able to move any corporation, small business or entrepreneur into the 21st Century. Great claims indeed. In actual fact, this book probably could. --IS OPPORTUNITIES ote:Business-to-business and business-to-consumer models are clearly defined... Offers readers the latest examples of best practice across a range of industry sectors and looks at features, such as auction technology and security, which are crucial to e-commerce success. --IT TRAINING -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

In diesem Buch (Mehr dazu)
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Einleitungssatz
We have seen e-commerce go through the first wave, with thousands of new start-ups and companies going online. Lesen Sie die erste Seite
Mehr entdecken
Wortanzeiger
Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Inhaltsverzeichnis | Auszug | Stichwortverzeichnis
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Kundenrezensionen

Die hilfreichsten Kundenrezensionen
5.0 von 5 Sternen Turning your focus to eCommerce? Get this book! 31. Dezember 1999
Format:Gebundene Ausgabe
The eCommerce Book is an outstanding resource for those now turning they're focusing to eCommerce. It covers the essential elements for someone in need of a broad understanding of the field. I learned the basics of payment systems, security, auction technology, globalization, and vendor solutions. The simplification of the basic architecture and deployment process for eCommerce was particularly helpful. This is not a dry technical reference book. On the contrary, this is a quick, positive, and enthusiastic read of an exciting and emerging mega-trend. I liked the numerous link-references to interesting and helpful Internet sites relevant to the book. Written by computer scientists, but with a keen attention to business issues, this book was helpful to me for both my engineering and management needs. About the only thing I would suggest would be an appendix with footnotes to technical references for those of us that may need to dig deeper in a certain arcane area. If you are just starting to focus on this area (or if you would like to round out your knowledge of this broad field), then this is the book for you!
War diese Rezension für Sie hilfreich?
4.0 von 5 Sternen Is it enough for building the e-empire? 11. April 2000
Format:Gebundene Ausgabe
As an IT professional, I was a bit (just a bit) disappointed with the content of book. The authors have done a very good job in including almost all points that need to be looked into in an e-commerce environment, but as in all "all-in-one" books, some areas, especially those that fall into the realm of business strategy, are left weak. Even in the first four chapters, where e-commerce strategies and approaches are set out, I felt an inclination towards the technical side of e-commerce. However, the book is very successful in conveying different architectures, together with the pros and cons, to the reader who has the basic knowledge about internet technology. I believe that this is not enough to "build the e-empire", but the book has enough potential to act as an infrastructural guide and a reference for e-commerce deployment projects, especially for project managers and executives.
War diese Rezension für Sie hilfreich?
Von John
Format:Gebundene Ausgabe
I am an e-commerce architect mainly dealing with technical part of the e-commerce rather than the business side of it. I heard good things about the authors' class (I belive it is a lot more technical) that is being taught at the SMU in Dallas so I decided to pick up the book thinking it will save me from attending a $5,000 class.
Well, this book is not for those people with technical backgrounds but for those management/business people who doesn't understand the basic concept of what it needs to run succesful e-commerce web sites. If you fit in that category it should be a worthwhile reading I belive. It will give you a good general background info.
I would say this is still better than the most e-commerce books I've read but still not good enough. If you are an engineer/programmer/analyst, then don't bother too much with this book.
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1.0 von 5 Sternen A truly awful book 15. Februar 2000
Von Rowriver
Format:Gebundene Ausgabe
I reviewed about 20 e-commerce books in preparation for teaching a series of corporate seminars and college courses, and this was easily the weakest of the bunch. The authors must have written this in a weekend. There was very little depth to this treatment - most of it was terribly obvious. No exploration of the more fundamental ways in which e-commerce is changing organization and design of businesses, supply chains, the marketing relationship, etc. These people need to go back to the field to find out what is really happening, not just hang out in their ivory tower. I suggest spending your $$ on one of Ravi Kalakota's books, which are much more thoughtful and original. Were not the market for e-commerce books exploding, this very weak book would never have been published.
War diese Rezension für Sie hilfreich?
4.0 von 5 Sternen A must have for beginners 14. Juni 2000
Format:Gebundene Ausgabe
This book is, in my opinion, designed for those just beginning to familiarize themselves with the internet industry. Combining internet history, ecommerce, and marketing with technical issues, Korper and Ellis focus on the details in a way that delivers concise, cohesive, and coherent ideas to the layperson.
This might be one of the better books out there, however, a few helpful things lacking are a glossary and directory of resources. Although throughout the book the authors do refer to helpful links. Being fresh to the internet business, as are most people out there, I highly recommend making this book as an addition to your reference library!
War diese Rezension für Sie hilfreich?
4.0 von 5 Sternen A must have for beginners 14. Juni 2000
Format:Gebundene Ausgabe
This book is, in my opinion, designed for those just beginning to familiarize themselves with the internet industry. Combining internet history, ecommerce, and marketing with technical issues, Korper and Ellis focus on the details in a way that delivers concise, cohesive, and coherent ideas to the layperson.
This might be one of the better books out there, however, a few helpful things lacking are a glossary and directory of resources. Although throughout the book the authors do refer to helpful links. Being fresh to the internet business, as are most people out there, I highly recommend making this book an addition to your reference library!
War diese Rezension für Sie hilfreich?
5.0 von 5 Sternen A very insightful reading 29. Oktober 1999
Format:Gebundene Ausgabe
For many of us who know E-commerce as a buzzword, this book fleshes out the concepts and current practices clearly. The book is written in a simple, unassuming style covering all aspects of E-commerce and effectively clears up the complexities of E-commerce. This book contains many useful resources and references. I would recommend this book for any one who has little or no knowledge of E-commerce and for those who are looking for a road map for implementing an E-commerce strategy.
I am a student of E-commerce at California State University, Fullerton. This book was picked out over many other books as a prime reference guide.
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4.0 von 5 Sternen All-in-one, without one
This is a very good all-in-one approach, but it lacks some important information on strategy and change.
Veröffentlicht am 10. Juni 2000 von Larissa Jones
5.0 von 5 Sternen If you want to learn about E-Commerce, this is the book!
Are you new to E-Commerce ? If so, buy this book to get a general understanding about the New Economy. The book is for those who are beggining on E-Commerce. Lesen Sie weiter...
Veröffentlicht am 4. April 2000 von Pedro Monteiro
5.0 von 5 Sternen The E-Commerce Rosetta Stone For Geeks
A very strong right-brained approach to E-Commerce. Sure, there's plenty of technical tomes with more by-the-numbers advice, but this book represents the users better than any I've... Lesen Sie weiter...
Veröffentlicht am 13. März 2000 von DrOrb
5.0 von 5 Sternen An excellent recipe for success .
This book "The E-commerce Building the E-Empire" is a recipe for success. It takes you from marketing a site to building an e-commerce empire. Lesen Sie weiter...
Veröffentlicht am 16. Februar 2000 von Stephen Piccolo
5.0 von 5 Sternen This book brought my e-commerce to 60mph in record time!
THANK YOU! This outstanding book is well laid out and full of detailed information. For those of us with a great deal to learn about E-Commerce, this book takes you 0-60 very... Lesen Sie weiter...
Veröffentlicht am 15. Februar 2000 von Christopher Young - ND ED&F
4.0 von 5 Sternen Great Overview
I want to commend the author's of this book for providing a clear and easy way to understand the methodologies behind ebusiness. Lesen Sie weiter...
Veröffentlicht am 7. Februar 2000 von Greg Gray, e-ADePT
2.0 von 5 Sternen Fails to show you HOW
This book is a decent introduction for those already familiar with starting up a company. However, this book fails to show you HOW to actually build an e-commerce business.
Veröffentlicht am 23. Januar 2000 von Kimotion
3.0 von 5 Sternen Fun to read
The book is fun to read and contains interesting research materials. I particularly like the company profile section which highlights some successful e-commerce examples world... Lesen Sie weiter...
Veröffentlicht am 12. Januar 2000 von William Setiawan (william.setiawan@usa.net)
4.0 von 5 Sternen An Interesting Book
I would say this is a better e-commerce books I have read so far, Covers all aspects of doing business on the internet. Lesen Sie weiter...
Veröffentlicht am 5. Januar 2000 von Murtaza Galely
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