I have not been an Internet market for years. In fact, my background is with software development. I spent ten years in the software development industry, much of that time writing Internet-based software.
When I decided to launch my own online health and wellness business, I found out quickly that my skills and knowledge weren't enough. Marketing and sales on the Internet are completely different than writing good code. I fell into the old trap of "if I know it well and am passionate, they will come." I learned quickly, however, that I had to act, learn, and be a student of marketing to make this happen.
Why do I preface with this information? It's because I launched my company just last year. My site is now one of the top visited health and fitness sites and I've built a substantial list.
I opened this book with anticipation, and here is what I found.
First, I found validation of many of the techniques I've been using. Unfortunately, it took me months to discover them. Here they were, laid out perfectly for me, with several examples to boot. I would have loved to have these "missing links" earlier in my site, but as it was, I had to stumble upon them myself.
Second, I found many new "ah-hah" techniques that I hadn't thought of before. A few of these techniques I put into play immediately. Personally, I value educational books not by how thick or well-written they are, but by what I receive. And I received from this one. It manifested in my bottom line.
I consider this book to be a profitable investment. Many of these nuggets might be available on the Internet in various places, but to have them together in one volume is gold. I have received income by applying these techniques, and anyone interested in taking their business to the next level can too.
It's not "get rich quick," it's, "get rich smart ... by following in the footsteps of other successful entrepreneurs."