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The Dip
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Produktbeschreibungen
Kurzbeschreibung
Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point—really hard, and not much fun at all.
And then you find yourself asking if the goal is even worth the hassle. Maybe you’re in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac, which will never get better, no matter how hard you try.
According to bestselling author Seth Godin, what really sets superstars apart from everyone else is the ability to escape dead ends quickly, while staying focused and motivated when it really counts.
Winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip for the right reasons. In fact, winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can become number one in your niche, you’ll get more than your fair share of profits, glory, and long-term security.
Losers, on the other hand, fall into two basic traps. Either they fail to stick out the Dip—they get to the moment of truth and then give up—or they never even find the right Dip to conquer.
Whether you’re a graphic designer, a sales rep, an athlete, or an aspiring CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. If you are, The Dip will inspire you to hang tough. If not, it will help you find the courage to quit—so you can be number one at something else.
Seth Godin doesn’t claim to have all the answers. But he will teach you how to ask the right questions.
Über den Autor
Seth Godin is an entrepreneur, a sought-after lecturer, a monthly columnist for Fast Company, and an all-around business gadfly. He’s the bestselling author of Permission Marketing, Unleashing the Ideavirus, The Big Red Fez, Survival Is Not Enough, and Purple Cow.
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Einleitungssatz
Almost every day, in fact. Lesen Sie die erste Seite Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Auszug | Rückseite
Almost every day, in fact. Lesen Sie die erste Seite Ausgewählte Seiten ansehen
Buchdeckel | Copyright | Auszug | Rückseite
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
24 von 27 Kunden fanden die folgende Rezension hilfreich
Keep Going Through the Dip to Become Number One, But Quit If Results Aren't Ever Going to Improve
10. Mai 2007
Format:Gebundene Ausgabe
Do you remember starting something new that interested you? Chances are the world seemed a little brighter, a little more inviting, and your smile was a little wider that day.
Now, remember how that same activity seemed after six months had passed. It's likely you weren't having as much fun; progress was hard to accomplish; and frustration was starting to build. That's what a dip feels like.
That sequence is the normal experience and psychology of creating worthwhile results.
But in some cases, you are headed for a dead end where results will never amount to much (if you ever see me play golf, you'll know what I'm talking about). In rarer cases, results just keep going downhill forever (if you've seen me run lately, you'll get the idea).
Many people make mistakes when "the going gets tough."
1. Some will keep going even though future results won't reward the effort (such as those who keep trying to master something for which they have little ability). This behavior is usually the result of bad habits (like always following tradition . . . or existing beliefs) I call "stalls" that harm progress.
2. Others will quit before they break through into improvements that make an enormous difference (going through a dip) and miss the chance to get great benefits from continuing, well-focused effort. The "best in the world" (or "best in your corner of the world") will get a disproportionate share of the benefits from what everyone does. Who is going to pay much attention to the 1,000,001 ranked book reviewer on Amazon? People who behave this way are usually suffering from the procrastination, bureaucracy, ugly duckling or disbelief stalls (see The 2,000 Percent Solution).
In past books by Mr. Godin, I've criticized him for taking an article and stretching it too far into a book. I've also mentioned that he sometimes forgets to explain what to do.
In The Dip, Mr. Godin has broken through his dip and avoided both of those problems. This book is only slightly longer than it needed to be. It has excellent advice on how to tell the difference between future potential and lack of opportunity. The point about disproportionate rewards is also well developed.
Nice going, Mr. Godin!
Now, remember how that same activity seemed after six months had passed. It's likely you weren't having as much fun; progress was hard to accomplish; and frustration was starting to build. That's what a dip feels like.
That sequence is the normal experience and psychology of creating worthwhile results.
But in some cases, you are headed for a dead end where results will never amount to much (if you ever see me play golf, you'll know what I'm talking about). In rarer cases, results just keep going downhill forever (if you've seen me run lately, you'll get the idea).
Many people make mistakes when "the going gets tough."
1. Some will keep going even though future results won't reward the effort (such as those who keep trying to master something for which they have little ability). This behavior is usually the result of bad habits (like always following tradition . . . or existing beliefs) I call "stalls" that harm progress.
2. Others will quit before they break through into improvements that make an enormous difference (going through a dip) and miss the chance to get great benefits from continuing, well-focused effort. The "best in the world" (or "best in your corner of the world") will get a disproportionate share of the benefits from what everyone does. Who is going to pay much attention to the 1,000,001 ranked book reviewer on Amazon? People who behave this way are usually suffering from the procrastination, bureaucracy, ugly duckling or disbelief stalls (see The 2,000 Percent Solution).
In past books by Mr. Godin, I've criticized him for taking an article and stretching it too far into a book. I've also mentioned that he sometimes forgets to explain what to do.
In The Dip, Mr. Godin has broken through his dip and avoided both of those problems. This book is only slightly longer than it needed to be. It has excellent advice on how to tell the difference between future potential and lack of opportunity. The point about disproportionate rewards is also well developed.
Nice going, Mr. Godin!
15 von 17 Kunden fanden die folgende Rezension hilfreich
Format:Gebundene Ausgabe
"The Dip" beschäftigt sich mit der Frage, warum manche Menschen erfolgreicher sind als andere. Wie bei Malcom Gladwells "Überflieger" behauptet Seth Godin, dass dies weniger Talent oder Begabung geschuldet sei als Fleiß. Anders als Gladwell führt er jedoch nicht auch "glückliche Umstände" wie etwa einen bestimmten Geburtsmonat an.
Als Dip bezeichnet Seth Godin lange Durststrecken, die man hinter sich bringen muss, die stets mühsam sind und es daher nur wenige bis in Ziel schaffen bzw. echte Experten auf ihrem Gebiet werden. Die anschließende Belohnung ist dafür jedoch umso höher.
Es gibt Situationen, in denen es jedoch nach Meinung des Autors besser ist aufzugeben, dann nämlich, wenn man in eine Sackgasse geraten ist und am Ende eben, trotz Anstrengung, nicht der erhoffte Erfolg wartet. Wie nun man aber einen Dip von einer Sackgasse unterscheidet wird auf 76 Seiten ausgeführt, die in leicht verständlichem Englisch geschrieben wurden und für die meines Erachtens gute Englischkenntnisse ausreichen.
Fazit:
Seth Godin regt zum Nachdenken an und gibt interessante Denkanstöße. Inhaltlich wird das Thema ausreichend behandelt, ich fand bloß den Preis für dieses Büchlein zu hoch (was aber jeder für sich selbst entscheiden sollte und ich daher keinen Punktabzug gebe).
Als Dip bezeichnet Seth Godin lange Durststrecken, die man hinter sich bringen muss, die stets mühsam sind und es daher nur wenige bis in Ziel schaffen bzw. echte Experten auf ihrem Gebiet werden. Die anschließende Belohnung ist dafür jedoch umso höher.
Es gibt Situationen, in denen es jedoch nach Meinung des Autors besser ist aufzugeben, dann nämlich, wenn man in eine Sackgasse geraten ist und am Ende eben, trotz Anstrengung, nicht der erhoffte Erfolg wartet. Wie nun man aber einen Dip von einer Sackgasse unterscheidet wird auf 76 Seiten ausgeführt, die in leicht verständlichem Englisch geschrieben wurden und für die meines Erachtens gute Englischkenntnisse ausreichen.
Fazit:
Seth Godin regt zum Nachdenken an und gibt interessante Denkanstöße. Inhaltlich wird das Thema ausreichend behandelt, ich fand bloß den Preis für dieses Büchlein zu hoch (was aber jeder für sich selbst entscheiden sollte und ich daher keinen Punktabzug gebe).
Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)
Amazon.com:
220 Rezensionen
394 von 434 Kunden fanden die folgende Rezension hilfreich
The Perfect Book (for the person who needs to be told the obvious)
23. Mai 2007
Format:Gebundene Ausgabe
The Dip, by Seth Godin, is a very small book (80 pages) that says, in short:
- Winners quit (regroup. cut their losses, switch gears) whenever necessary on the path to winning.
- Be the best, and the world comes knocking at your door.
- Work through the pain, because the reward is waiting for you further down the road.
If any of these comments/suggestions seem unclear, take at look at The Dip.
If you understand already, you've just saved $12.95.
This is not a "how-to" book. It is meant to be a motivational piece of writing. Work hard... the financial rewards are greatest for the hardest worker. Work through "the dip," or that period where the gains don't seem to be coming as quickly as you'd like. Don't stop running the marathon at mile 25.
Look, the very successful don't read these books. The barely successful can't read these books. So it is written for the somewhat successful, or the person who is looking for "something" else. Here's the shortened version: "Work and study hard. Don't give up. Persevere. However, consider alternatives. Share this book with others."
Don't get me wrong... this is not, in any sense, a bad book, or a book giving bad advice. To me, the advice seems pretty obvious.
Work hard, play hard, and be well.
- Winners quit (regroup. cut their losses, switch gears) whenever necessary on the path to winning.
- Be the best, and the world comes knocking at your door.
- Work through the pain, because the reward is waiting for you further down the road.
If any of these comments/suggestions seem unclear, take at look at The Dip.
If you understand already, you've just saved $12.95.
This is not a "how-to" book. It is meant to be a motivational piece of writing. Work hard... the financial rewards are greatest for the hardest worker. Work through "the dip," or that period where the gains don't seem to be coming as quickly as you'd like. Don't stop running the marathon at mile 25.
Look, the very successful don't read these books. The barely successful can't read these books. So it is written for the somewhat successful, or the person who is looking for "something" else. Here's the shortened version: "Work and study hard. Don't give up. Persevere. However, consider alternatives. Share this book with others."
Don't get me wrong... this is not, in any sense, a bad book, or a book giving bad advice. To me, the advice seems pretty obvious.
Work hard, play hard, and be well.
75 von 81 Kunden fanden die folgende Rezension hilfreich
Simple prescription (too simple?)
6. September 2007
Format:Gebundene Ausgabe
Much of Godin's advice makes sense, although it's not especially original. Know when you're going to quit and have an exit strategy. Don't get stuck in a cul-de-sac: a dead end.
Those who focus on a market or skill do reap greater rewards than those who generalize. Among scholars, picking a tiny slice and expanding will reap big rewards. Remove distractions from your life.
Godin's power curves are very convincing. There is a huge difference between Number 1 and Number 2 when you look at ice cream flavors and box office sales. But sometimes a decision to rank lower can be strategic. Some gurus advise against aiming to be Number 1 or 2 on a search engine, because you'll get more tire-kicking clicks.
Much of Godin's advice makes sense for individual as well as corporate career planning. Most careers have dips. Many people find themselves in cul de sacs. What he calls "the cliff" resembles a comfort zone: "The longer you do it, the harder to quit." As a career consultant, I think the cliff is far more common than Godin suggests.
Two problems with this book:
(1) In real life, it's often hard to distinguish between a cul de sac and a dip and careers often morph from one to the other without warning.
In fact, the book's examples inadvertently demonstrate this ambiguity. On page 38, Godin suggests that the helpful mailroom clerk might rise to CEO. On page 62, Doug gets branded because he's been with the company too long: everyone remembers when he started.
We should note that Jeffrey Pfeffer's book, What Were They Thinking, actually contradicts Godin's tips on pages 38-39: Pfeffer suggests that CEO wannabes *not* suck it up but instead stand out. He argues that the behaviors needed to climb to the top are not those needed to succeed once you've arrived, specifically adding that climbers tend to be disliked by their peers along the way.
(2) I almost stopped reading when I read about Hannah, the law student who became a Supreme Court justice presumably because she worked hard and stayed focused. On page 8, Godin writes that any of 42,000 law graduates could have become Supreme Court justices. Hannah worked hard and made sacrifices to reach this goal.
This statement is simply not accurate. A simple Internet search would have revealed the fact that nearly all Supreme Court clerks tend to come from the top 5 or 6 law schools. As recently as 1998, journalists reported that few women and even fewer minorities were chosen. I suspect age makes a difference as well.
(3) This book is a pithy prescription, deliberately simple so as not to obscure the message. But are we better off when those who want to succeed have to jump through artificial hoops? Do the hoops really encourage the best and the brightest? For example, many experts suggest that education courses discourage many potential teachers, who turn to other fields.
Finally, there really is no happily ever after. Sometimes you can work hard, do everything right and get caught up in mergers and events that are completely unrelated to your performance. Other times you make a casual, easy choice because it sounds like fun and you reap major rewards.
Those who focus on a market or skill do reap greater rewards than those who generalize. Among scholars, picking a tiny slice and expanding will reap big rewards. Remove distractions from your life.
Godin's power curves are very convincing. There is a huge difference between Number 1 and Number 2 when you look at ice cream flavors and box office sales. But sometimes a decision to rank lower can be strategic. Some gurus advise against aiming to be Number 1 or 2 on a search engine, because you'll get more tire-kicking clicks.
Much of Godin's advice makes sense for individual as well as corporate career planning. Most careers have dips. Many people find themselves in cul de sacs. What he calls "the cliff" resembles a comfort zone: "The longer you do it, the harder to quit." As a career consultant, I think the cliff is far more common than Godin suggests.
Two problems with this book:
(1) In real life, it's often hard to distinguish between a cul de sac and a dip and careers often morph from one to the other without warning.
In fact, the book's examples inadvertently demonstrate this ambiguity. On page 38, Godin suggests that the helpful mailroom clerk might rise to CEO. On page 62, Doug gets branded because he's been with the company too long: everyone remembers when he started.
We should note that Jeffrey Pfeffer's book, What Were They Thinking, actually contradicts Godin's tips on pages 38-39: Pfeffer suggests that CEO wannabes *not* suck it up but instead stand out. He argues that the behaviors needed to climb to the top are not those needed to succeed once you've arrived, specifically adding that climbers tend to be disliked by their peers along the way.
(2) I almost stopped reading when I read about Hannah, the law student who became a Supreme Court justice presumably because she worked hard and stayed focused. On page 8, Godin writes that any of 42,000 law graduates could have become Supreme Court justices. Hannah worked hard and made sacrifices to reach this goal.
This statement is simply not accurate. A simple Internet search would have revealed the fact that nearly all Supreme Court clerks tend to come from the top 5 or 6 law schools. As recently as 1998, journalists reported that few women and even fewer minorities were chosen. I suspect age makes a difference as well.
(3) This book is a pithy prescription, deliberately simple so as not to obscure the message. But are we better off when those who want to succeed have to jump through artificial hoops? Do the hoops really encourage the best and the brightest? For example, many experts suggest that education courses discourage many potential teachers, who turn to other fields.
Finally, there really is no happily ever after. Sometimes you can work hard, do everything right and get caught up in mergers and events that are completely unrelated to your performance. Other times you make a casual, easy choice because it sounds like fun and you reap major rewards.
159 von 191 Kunden fanden die folgende Rezension hilfreich
Godin is the master communicator of the obvious.
27. Mai 2007
Format:Gebundene Ausgabe|Von Amazon bestätigter Kauf
OK, I keep buying Godin's books expecting more. But, all I get is content that seems like a well constructed blog posting. Seth is a very good writer and communicator, but this book added zero to my life. It is a very short book about quitting stuff you're not good at and sticking with (or starting) things you're not good at. Life is short. The longer you dwell in mediocrity, the longer it will take you to become exceptional. Contrary to the book's claim, it doesn't really teach you WHEN to quit or when to stick...other than when the goal is worthwhile. Such an examination takes more than just reading some words. There is very little thought-provoking content here. It seems like a summarized rip-off of Marcus Buckhingham and the "strengths" books...which are excellent and unlike this book...may change your life. Godin is well respected in marketing, but how many more collections of blogs (small is the new big), other people's works (purple cow), and short discourses about the obvious can he keep putting out? It's like people who compile ezines.
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