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The Design of Sites: Principles, Processes and Patterns for Crafting a Customer-centered Web Experience [Englisch] [Taschenbuch]

Douglas K. Van Duyne , James A. Landay , Jason I. Hong


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The Design of Sites: Patterns for Creating Winning Websites The Design of Sites: Patterns for Creating Winning Websites
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Kurzbeschreibung

5. August 2002
Based upon extensive, ground-breaking research, The Design of Sites introduces a comprehensive, pattern-based approach to making web sites truly customer-centered. Using the 101 patterns presented here, Web and business professionals can learn from the industry's experience and best practices, and dramatically improve customer satisfaction and retention. The authors have chronicled visitors' behavior to find the patterns that emerge from experiences ranging from navigation to e-shopping, and to discover how individual site visits fit into users' larger goals of finding information and making purchasing decisions. Drawing on this research, The Design of Sites introduces proven principles, processes, and patterns for building customer-centered Web sites. Their patterns encompass virtually every key issue, including: creating powerful home pages; managing content; simplifying layouts and navigation; optimizing performance, and much more. For all Web designers, developers and decision-makers seeking to maximize the business value of their Web sites.

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Synopsis

Based upon extensive, ground-breaking research, The Design of Sites introduces a comprehensive, pattern-based approach to making web sites truly customer-centered. Using the 101 patterns presented here, Web and business professionals can learn from the industry's experience and best practices, and dramatically improve customer satisfaction and retention. The authors have chronicled visitors' behavior to find the patterns that emerge from experiences ranging from navigation to e-shopping, and to discover how individual site visits fit into users' larger goals of finding information and making purchasing decisions. Drawing on this research, The Design of Sites introduces proven principles, processes, and patterns for building customer-centered Web sites. Their patterns encompass virtually every key issue, including: creating powerful home pages; managing content; simplifying layouts and navigation; optimizing performance, and much more. For all Web designers, developers and decision-makers seeking to maximize the business value of their Web sites.

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“Stop reinventing the wheel every time you design a Web site! The Design of Sites helps you rethink your Web sites in terms of genres and patterns. Once you have identified the patterns and applied the best practices for those patterns as outlined in this book, you will reduce your design effort by 50 percent... at least!”

PAWAN R. VORA, Vice President, Information Architecture, Seurat Company

“The content in The Design of Sites could make a novice into a seasoned professional over a weekend. Many companies pay a fortune for the information contained in the book’s primary chapters.”

JOHN CILIO, Global marketing manager for the Web site of a leading international supplier of computer hardware, software, and services

“This book has many handy checklists for what you should and should not do in creating a conventional Web site. Just following the authors’ suggestions would put your site in the top few percent for readability and usability.”

JEF RASKIN, Creator of the Macintosh computer and author of The Humane Interface

“Now that The Design of Sites has made its appearance, we won’t have to put up with those poorly designed Web pages. These authors have captured patterns from successful Web designers, including their own experience in consulting and teaching, and have made this information accessible to all of us. The book is readable yet full of worthwhile information—a valuable addition to any Web designer’s bookshelf.”

LINDA RISING, Independent consultant and author of The Patterns Handbook, The Pattern Almanac 2000, and Design Patterns in Communications Software

“The Design of Sites bridges the gap from theory to practice and makes it possible for people in the Web-design space to use user-centered design principles in their work—without having to undertake extensive training.”

MAYA VENKATRAMAN, Human interface engineer, Sun Microsystems

“The coverage in The Design of Sites is excellent—issues go beyond the traditional ‘design the best page’ focus and do a good job of showing the context. I haven’t seen any other book with the kind of breadth this has.”

TERRY WINOGRAD, Professor of Computer Science, Stanford University, and editor of Bringing Design to Software

"Just following the authors' suggestions would put your site in the top few percent for readability and usability."

Jef Raskin, creator of the Macintosh computer and author of The Humane Interface

Creating a Web site is easy. Creating a well-crafted Web site that provides a winning experience for your audience and enhances your profitability is another matter. It takes research, skill, experience, and careful thought to build a site that maximizes retention and repeat visits.

The authors of The Design of Sites have done much of the research for you. Based on extensive investigation and analysis of more than a hundred high-quality Web sites, this book distills the principles and best practices that make sites enjoyable to visit and an asset to the organizations they serve. This comprehensive resource features a complete set of design patterns that offers proven solutions to common Web design problems. These patterns are applicable to a wide variety of site genres and address every aspect of Web site design, from navigation and content management to e-commerce and site performance. In addition to enhancing the usefulness and quality of your site, these patterns will shorten development cycles and reduce maintenance costs.

Whether you are involved in building a site for business, government, education, or entertainment, The Design of Sites will help you focus on the needs and expectations of your customers and give you the tools you need to create a satisfying and effective Web site.




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Amazon.com: 4.4 von 5 Sternen  33 Rezensionen
51 von 52 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Finally! A design book for the rest of us 24. August 2002
Von Mike Tarrani - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Nearly every book on user interface and site design I've read is aimed at the professional designer who understands the nuances of color, fonts and graphics elements, as well as aesthetics in general. Many of the subtle points are lost on the non professional.
The book begins with a short chapter on the foundations of good design, which provides principles, dispels myths, and stays focused on customer-centric goals. The heart of the book is Part II, which consists of 12 different design patterns based on real life examples. It leads you through each example, showing you how a particular design or design concept works and why. This is akin to the Rosetta Stone for the non-professional designer because the authors do not assume any talent of skills in design, and subtle points are highlighted and clearly explained. Because of this approach I finally understood concepts that had eluded me in the past. In addition to the clear explanations that distill design into patterns, the book is lavishly illustrated, using copious full color examples and a structured format that gives the background, frames the problem and provides a solution to each of the 12 design goals.
Material in the appendices is also invaluable, including advice on running usability evaluation, and associated plan outlines and forms. For a development group this is an extra bonus that will make it easier to incorporate the principles in this book into a quality process that gives customer-focused usability the same weight as technical quality criteria.

I'm so enthusiastic about this book that I've recommended to the company for which I work that a copy of this book be provided to each of our developers who are programming wizards, but who stumble when it comes to the user interface.
41 von 42 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Invaluable resource 1. Juli 2003
Von Stephen Parker - Veröffentlicht auf Amazon.com
Format:Taschenbuch
This is the first computer related book that I have bought and thought - "Perfect, just what I needed." What I like most about this book is that it spends so little time explaining why building user centered web sites is a good idea, and tells you exactly what techniques are used to create them. You can open the book up to almost any page, read a paragraph and get something out of it. It is clear that the authors spend alot of time laying out the book to make information retrieval easy.
Dont let "look inside" pictures that amazon has posted fool you - they are probably the only boring sections of the book. In part 2 (about page 100), the book gets really really good. For the next 500 pages they cover almost every area of of web design imaginable and present the areas in a problem - solution format. Many books dont offer concrete techniques, just tell you - "design for the user", "users hate poorly designed pages" etc etc. Each problem/solution is about 2 pages long, and they are web techniques that can be applied to almost every web site. They literally say to solve X problem do Y solution. Very specific, very useful.
The book also is good from cover to cover. I have found that alot of books are good for the first chapter and then loose quality. They present each "nugget of information" with the perfect amount of description - enough to explain why its useful, but not too much to drag on.
They also use these hand drawn pictures that I liked to show how a generic web page would function, instead of only pictures of pre-existing web pages ( which they also have ample examples) So you can actually apply it to your project instead of saying, I understand why hotmail looks the way it does. I would recommend this book to anyone, hands down.
30 von 30 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen Substance over flash, usability over 'pop' 23. September 2002
Von Matthew Tarpy - Veröffentlicht auf Amazon.com
Format:Taschenbuch
I admit it; I'm a sucker for web design books. Whenever a book comes out on the subject, I tend to rush to buy it, hoping it can show me how to improve my craft, and make the designs I create better and more effective. Most of the time I'm disappointed because the book is simply a paean to whatever the latest and 'greatest' is in the world of hip and hot design.
I don't want to know how to make what's hip and hot...I can figure that out for myself. What I want is to see how I can implement proven strategies that help users (my users) get things done as they use the product. And that's the true strength of this book; it's what it's all about. With almost 100 'patterns' of website design, this book breaks it down in simple, easy-to-get terms, that I, a technical usability specialist can understand and then turn around and reproduce. It's almost like a cookbook, in the sense that the book shows me:
1) What the patterns is, how it's used in the real world, and different flavors of it
2) Why the pattern is good, how it's been successful, and in some cases how it's been refined.
3) How the pattern works, what are it's components, and what does it need to be successful
4) And finally, what other patterns it's like, and how by incorporating parts of other patterns, I can strengthen my users' experience.
I want this...I don't have time to be reinventing the wheel every time my employer or a client wants a site. I need to be able to pick up a reference book and see exactly what a `community' site (or one of a hundred other types of sites) is like, so I have a good starting place to work from as I delve into what the project sponsor wants. This book helps me by already doing the leg-work of research into best practices, common features, and pitfalls. By giving me that already, I don't have to spend time doing figuring that stuff already out, and rather can spend time doing what's important...listening to my client, employer, and user base to figure out how to meet their specific needs, and make them all happy.
That's easily worth the price of admission.
28 von 29 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen This book is a "Page Returner" 11. März 2003
Von Gary W. Wheeler - Veröffentlicht auf Amazon.com
Format:Taschenbuch
Have you ever wondered why you return time and time again to certain web sites yet there are others you wish not to return again?

One of the measurements of site success is customer retention. In order to retain your customers, you must know and understand them. Not all web sites have the same customer requirements but they do share some of the same principles. Van Duyne, Landay, and Hong provide the guidance to explain the differentiation of site categories, what they have in common and what customers expect out of them. They reveal how the top benchmark sites are developed from the customer viewpoint. They explain how a customer should know where they are on a site and to navigate, even if they enter the site 5 layers down.

The authors define eleven site genres and then discuss the various patterns that best fit specific type of site or general to multiple types of sites. There have been many books written on web usability and design ... but this book provides the reading experience that can be applied to any site.

Have you ever wondered why you return time and time again to certain books yet there are others you wish not to return again? This book is a "Page Returner."

This book is highly recommended.
32 von 35 Kunden fanden die folgende Rezension hilfreich
5.0 von 5 Sternen A Rare Book 26. August 2003
Von Craig L. Howe - Veröffentlicht auf Amazon.com
Format:Taschenbuch|Verifizierter Kauf
It is a rare privilege to spend time with masters of their profession. It is rarer still to read a book written by them.
The Design of Sites: Patterns, Principles and Processes for Crafting a Customer-Centered Web Experience. Creating a website is easy. Creating a website that connects with your audience is not so easy. It takes planning, experience, an intuitive understanding of your audience and skill.
The authors have done much of the work. They have taken the time to reduce their knowledge to writing. Their book distills the practices that result in sites that draw repeat visitors to simple patterns, principles and processes. The book is comprehensive and easy to use. It can be read front-to-back. It can be read in snippets. It provides design solutions to common web design problems. Follow the patterns and you will shorten your development cycles and reduce your maintenance costs.
If you are in the Web Development or Design business, buy the book. I promise it will be dog-eared from use in a short period of time.
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