The Design of Everyday Things [Englisch] [Taschenbuch]

Anyone who designs anything to be used by humans--from physical objects to computer programs to conceptual tools--must read this book, and it is an equally tremendous read for anyone who has to use anything created by another human. It could forever change how you experience and interact with your physical surroundings, open your eyes to the perversity of bad design and the desirability of good design, and raise your expectations about how things should be designed. -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.

Anybody who has ever complained that "they don't make things like they used to" will immediately connect with this book. Norman's thesis is that when designers fail to understand the processes by which devices work, they create unworkable technology. Director of the Institute for Cognitive Sciences at University of California, San Diego, the author examines the psychological processes needed in operating and comprehending devices. Examples include doors you don't know whether to push or pull and VCRs you can't figure out how to program. Written in a readable, anecdotal, sometimes breezy style, the book's scholarly sophistication is almost transparent. Gregg Sapp, Idaho State Univ. Lib., Pocatello
Copyright 1988 Reed Business Information, Inc. -- Dieser Text bezieht sich auf eine andere Ausgabe: Gebundene Ausgabe .

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customers while others only frustrate them.

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how--and why--some products satisfy customer

Your voice can make a difference
This book -- POET (or in the paperback version, DOET) -- is intended to be a call to arms, to sensitize everyday people to the foibles of the design of technology, whether it be a doorknob or a computer. If you have problems with technology it is not you fault. You are not alone.

A secondary purpose was to teach the designers of these high-technology foibles. My goal was to impart some basic principles of a human-centered design.

Judging by the very positive responses this book has received, I succeeded. Alas, I am now famous for things that don't work: the "Norman door" is one you can't open. Sigh. But at least this means my message has been received.

If you like this book, try "Turn Signals Are the Facial Expressions of Automobies," light-hearted essays on serious topics (scoiety and technology). Or "Things that Make Us Smart": A serious study of the differences between soft and hard technology (I'm a fan of soft technology, a human-centered technoloy). -- Dieser Text bezieht sich auf eine vergriffene oder nicht verfügbare Ausgabe dieses Titels.