- Taschenbuch: 368 Seiten
- Verlag: Henry Holt & Company Inc; Auflage: Updated (März 1990)
- Sprache: Englisch
- ISBN-10: 0805011943
- ISBN-13: 978-0805011944
- Größe und/oder Gewicht: 20,8 x 13,8 x 2,8 cm
- Durchschnittliche Kundenbewertung: 5.0 von 5 Sternen Alle Rezensionen anzeigen (10 Kundenrezensionen)
- Amazon Bestseller-Rang: Nr. 281.281 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Produktinformation |
Produktbeschreibungen
Amazon.com
The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter. No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." --Jane Steinberg
Pressestimmen
"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-Los Angeles Times
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Kundenrezensionen
Die hilfreichsten Kundenrezensionen
0 von 1 Kunden fanden die folgende Rezension hilfreich
I've really been able to use the advice, tips and ideas in this book to improve my copy and launch my freelance business. Easy to read with a no nonsense approach.
0 von 1 Kunden fanden die folgende Rezension hilfreich
Like so many of Bob Bly's books, this one delivers so much more than the price attached to it. It starts with the basics and works right through to the copywriting assignment itself. It even goes so far as to give sound advice for aspiring freelance copywriters.
For my money, Bly's books are the best and this tome on copywriting is no different. It far exceeds expectations and holds its own with other titles on this subject.
0 von 1 Kunden fanden die folgende Rezension hilfreich
As an editor/writer who will be heading into the field of advertising fairly soon, I have to say that this book is the most up-to-date, interesting, and enthusiastic copy I have read on the subject matter. Robert Bly is an expert at explaining a variety of copywriting skills to his readers. His words are easy to understand and very focused on the topics. I plan to order more books by this obviously intelligent copywriter.
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Die neuesten Kundenrezensionen
Vom "Stephen King der Werbetexter"
Gute Übersicht über Aufgaben, Techniken und Märkte des Textens. Ideal für Auftraggeber und Werbetext-EinsteigerInnen. Lesen Sie weiter...
Veröffentlicht am 2. November 2003 von Aurel Gergey
The Best Book I've Read About Writing Persuasively
This book is the best book I've ever read about how to write persuasively, to sell, to convince other people about your point of view.
Veröffentlicht am 27. August 1999 von James Lor
A great resource, check out Bly'sGetting Your Book Published
This is a fantastic resource guide and I simply loved it. I have read many of Bly's works and they are all equally insightful and full of info. Lesen Sie weiter...
Am 5. Oktober 1998 veröffentlicht
A must-read for every type of writer
This is the best book I've ever read on the writing process. Bly shows you how to write with the minumum of excess and get right to the point. Lesen Sie weiter...
Veröffentlicht am 11. August 1998 von David Field
Much-misunderstood discipline; easily understood guide
Independent writing consultant Robert Bly cuts through all the hype surrounding promotional copywriting and `creativity', with a no-nonsense guide that covers everything. Lesen Sie weiter...
Veröffentlicht am 5. August 1998 von nigel.graber@mkt.png.le.gpt.co.uk
A terrific book full of useful advice for anyone who writes.
This is one of the most useful books I have ever come across. With power and wit, Bly provides the essentials of persuasive writing. Lesen Sie weiter...
Am 23. Juli 1998 veröffentlicht
Make the most of your words, in terms of results and income!
The Copywriter's Handbook is for you whether you prepare your own marketing materials or just want to write a more persuasive proposal or report. Lesen Sie weiter...
Veröffentlicht am 20. Dezember 1997 von Betsy Parker
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