This is no simplistic analysis of how the counterculture "sold out" to big business. Instead, Frank shows how the counterculture and business culture influenced one another. In fact, he writes, the counterculture's critique of mass society mimicked earlier developments in business itself, when a new generation of executives attacked the stultified, hierarchical nature of corporate life. Counterculture and business culture evolved together over time--until the present day, when they have become essentially the same thing. According to Frank, the '60s live on in the near-archetypal dichotomy of "hip" and "square," now part of advertising vernacular, signifying a choice between consumer styles. -- Dieser Text bezieht sich auf eine andere Ausgabe: Gebundene Ausgabe .
Der Verlag über das Buch
THE CONQUEST OF COOL is a new take on the Sixties, a re-juggling of the icons, an overturning of the shibboleths. Tom Frank takes a sharp look at the business culture of the 1960s and its relation to the counterculture of the Sixties. Todd Gitlin called the book "a forceful and convincing demonstration of the cunning of commercialism. Advertisers knew what was hip before hippie entrepreneurs, and this story, told here with verve and lucidity, is well worth the attention of all serious readers."
PUBLISHERS WEEKLY gave the book a starred review: "bristlingly intelligent . . . adroitly illuminates the intricacies behind the familiar stories of the '60s . . . frequently brilliant."
You may read an excerpt from Chapter One at
Tom Frank is founder/editor of the Chicago-based journal of literature and cultural criticism, THE BAFFLER. -- Dieser Text bezieht sich auf eine andere Ausgabe: Gebundene Ausgabe .