Amazon.com
"Self-publishing," say authors Tom and Marilyn Ross, "is a perfect example of the American dream." The Complete Guide to Self-Publishing, then, is an aspiring self-publisher's dream. "This isn't a book of fancy theory," as the authors put it; "it's a practical handbook of state-of-the-art specifics." In 521 pages, it lays out everything you need to know to publish your own books, from start-up considerations to the possibility of selling to a big publisher: how to choose a name for your press, how to get an ISBN, what cover designs cost, how to find a reliable printer, how to price your book, where to find lighter-weight shipping envelopes, how to generate working capital. The authors' encyclopedic grasp of the ins and outs of self-publishing is matched by their natural good sense about self-promotion. Turn your signings into events, they recommend; get your books into a variety of venues; use the books as fundraisers for organizations; get online and get reviewed online. The price of this book is negligible considering the cost of proper self-publishing (between $12,000 and $25,000), and, oh, the headaches it will spare you! --Jane Steinberg
Kurzbeschreibung
Take Control of Your Destiny!
Bottom line: You want to get published. You want to control the future of your manuscript and your writing career.
Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You'll find:
- Complete step-by-step guidance on publishing and marketing a book
- Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd
- A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you
- Practical advice on making the decision between offset printing and print-on-demand
- How to leverage the Internet to create "buzz" and promote your book with killer PR
- The latest information on e-publishing
- A detailed marketing plan and timetable to keep you on track
- Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books
- Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites
- Valuable case studies and examples of how other publishers excel
- An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry
- Thirty-one creative ideas for generating capital to launch your publishing company
