- Taschenbuch: 339 Seiten
- Verlag: Mcgraw-Hill Professional; Auflage: illustrated edition (Oktober 2000)
- Sprache: Englisch
- ISBN-10: 157820061X
- ISBN-13: 978-1578200610
- Größe und/oder Gewicht: 22,6 x 17,5 x 2,3 cm
- Amazon Bestseller-Rang: Nr. 1.563.406 in Englische Bücher (Siehe Top 100 in Englische Bücher)
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Produktbeschreibungen
Kurzbeschreibung
E-commerce is expanding daily as entrepreneurs find new ways to sell and distribute innovative products and services electronically. Having a successful online business requires a well-coordinated plan that takes into account a wide array of elements, including design competency, programming abilities (transactional and database), server configuration, public relations, and sales and marketing abilities.
Experts Janice Reynolds and Roya Mofazali cover all these aspects and more in The Complete E-Commerce Guide. They offer practical strategies for helping readers build a Web site with its own unique qualities that will attract visitors and turn them into customers. Included are select comparisons of the many kinds of software needed by e-commerce businesses today, along with sensible advice on implementation and the nuts-and-bolts, day-to-day challenges of running a successful Web company.
Synopsis
This is a guide to building a successful E-commerce operation. The book covers planning and strategy through to implementation, marketing and customer service, with a further focus placed on maintaining the sites success.
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13 Rezensionen
68 von 69 Kunden fanden die folgende Rezension hilfreich
Out of Date, For Millionaires and Poorly Edited
18. Februar 2002
Format:Taschenbuch
This book was a pretty big disappointment and obviously written before the Net bubble burst. I am very surprised by all the 5-star reviews here... makes one go hmmm...
First, the book is out of date already. Published in the beginning of 2000 means it was written in 1999 and it shows. Many of the links are dead, or the businesses have changed their focus or been taken over by someone else. The recommendations are for the time when venture capital was plenty and business plans were optional. Those days are over...
Second, this book is geared to a millionaire who has big bucks to blow. There is information on servers and RAID redudancy that is too detailed for the non-techie and too shallow for the tech savvy. I doubt many people starting up an e-business today are looking to spend close to a million. They are looking for a "guerilla" style e-commerce book to get up and running under a few thousand dollars. And, yes, it can be done! I guess I'll have to write that book if no one else does.
Third, this book is poorly edited with incorrect subject/verb agreement and accept/except style grammatical confusion. Unfortunately I have come to expect poor editing in programming books, but c'mon, this is a book written for a general audience without coding... get a decent editor!
I do give this book one star over the minimum because it does contain some good material but it is not worth buying. Find it in a library or bookstore to copy the useful information as it is not useful as a reference or worth a close read.
8 von 8 Kunden fanden die folgende Rezension hilfreich
Best yet for non-tekkies
16. Juli 2001
Format:Taschenbuch
The Complete E-commerce Book is the best intro to going into e-commerce I've seen yet. It explains in understandable terms the complexities of starting your own website. I am a technical person who has experience with servers yet Janice Reynolds' book put many loose bits and pieces together so I understood them better. I was finally able to write a hadware and software checklist to build my own web server. If anyone has tried to get educated in e-business by going to Microsoft, Sun, IBM, etc. websites, you only see the marketing gobbyldegook that tells you little or nothing about how their products can specifically put you in business. Ms. Reynolds' book puts all the hardware and software into perspective. AND... if you can't do the technical thing, she tells you how to use Internet storefront vendors that will do the same thing for your business. This is my e-commerce reference from now on. Buy it!
7 von 7 Kunden fanden die folgende Rezension hilfreich
Buy this Book !
20. Januar 2001
Format:Taschenbuch
If you have any thoughts of starting your own Web-based Business, this is the book for you. It will guide you from start to finish with an amazing amount of valuable information on every page. Whether you consider yourself an expert or an absolute beginner, you will learn all there is to know about E-Commerce. The text, graphics and layout are clear and concise. There is no doubt this book will become a trusted companion for many a Web-site entrepreneur.
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