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The Clustered World: How We Live, What We Buy, and What It All Means about Who We Are [Englisch] [Gebundene Ausgabe]

Michael J. Weiss (Autor)
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Produktinformation

  • Gebundene Ausgabe: 336 Seiten
  • Verlag: Little, Brown and Company (Januar 2000)
  • Sprache: Englisch
  • ISBN-10: 0316929204
  • ISBN-13: 978-0316929202
  • Größe und/oder Gewicht: 24,2 x 19,6 x 2,9 cm
  • Durchschnittliche Kundenbewertung: 4.0 von 5 Sternen  Alle Rezensionen anzeigen (3 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 566.840 in Englische Bücher (Siehe Top 100 in Englische Bücher)

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Michael J. Weiss
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Produktbeschreibungen

Amazon.com

"Primary age group: 35-64... Median household income: $80,600... Median home value: $247,000... Predominant ideology: moderate Republican... Preferences: car phones, domestic wine, Land Rovers."

If this sounds like you, then you're a part of what's known as the "Winner's Circle" cluster. If not, then you probably fall into one of 61 other lifestyle clusters with names such as "Urban Gold Coast," "Pools & Patios," "God's Country," "Golden Ponds," and "Shotguns & Pickups." In The Clustered World, demographic detective Michael Weiss draws on the work of market research firm Claritas and its PRIZM cluster system to render a richly detailed view of the many neighborhoods and demographic segments that make up the United States. According to Weiss, the image of America as a melting pot is simply inaccurate--think salad bar, instead. He writes, "For a nation that's always valued community, this breakup of the mass market into balkanized population segments is as momentous as the collapse of Communism.... Today, the country's new motto should be 'E pluribus pluriba': 'Out of many, many.'"

In addition to explaining the cluster concept, Weiss shows how marketers can put clusters to work to understand consumers better and sell everything from college educations to Dodge Caravans. Weiss also looks beyond the U.S. population to lifestyle clusters in Canada, France, Germany, Great Britain, South Africa, and Spain. Marketers and social observers will find this pointillist view incredibly useful and perhaps a little disturbing. The overriding truth behind The Clustered World is that, like it or not, "You are like your neighbors." And in case you're wondering what cluster you belong to, Weiss includes the URL for the Claritas Web site (yawyl.claritas.com), where you can enter your ZIP code to find out more about you and your neighbors. --Harry C. Edwards

From Kirkus Reviews

For the popular market, a demographer's view that people who live in mid-Manhattan may have more in common with amigos in mid-Madrid than with their neighbors in the Bronx. That's not a breakthrough theory, even for those unsophisticated about marketing, but what is both interesting and frightening about this book is how refined demographic breakdowns have become. According to Weiss (The Clustering of America, 1989, etc.), one geodemographics company has divided the population of the US into 62 clusters, that is, a group of people defined by income, spending habits, interests, place and type of residence, and other criteria. They range from ``Blue Blood Estates'' (rich white and Asian professionals) to ``Southside City'' (poor African-American singles), and include such in-between categories as ``American Dreams'' (established immigrants) and ``Blue Highways'' (farm families). (There is actually someone who makes a living thinking up these labels.) Weiss devotes nearly half his time here to unnervingly detailed descriptions of each cluster, highlighting not only age and income, but political leanings, preferences in food, cars, magazines, television, and travel. He adds some social heft by discussing how these clusters have changed in the past decadeAmerica is now a ``salad bar'' rather than a melting potand how they have not changedblacks and whites are still segregated from one another, even in prosperous neighborhoods. Also new: the global village has become a ``clustered world,'' with clusters of yuppies, for instance, identified in at least 19 countries. Weisss reassurance on issues of personal privacy rings hollow after the revelation of how much information is available to the telemarketers who ring at dinner time. A chapter on Canada feels like filler; advice on how to find your own cluster seems to be available only through America Online. Some interesting tidbits for social scientists and a feast for marketing v.p.'sbut then they probably know all this already. (150 two-color maps, illus., and tables) (Author tour) -- Copyright ©1999, Kirkus Associates, LP. All rights reserved.
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At first glance, Berwyn, Illinois, resembles many of the close-in suburbs of chicago, a settled middle-class community of beige brick bungalows known as a gateway for immigrants. Lesen Sie die erste Seite
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Fun and entertaining 19. Juli 2000
Format:Gebundene Ausgabe
I read Michael Weiss' first book-"The Clustering of America" years ago, so when I read about his latest-I bought it as well. It is a real fun read-not just statistics etc..., but a lot of fun facts about people and their purchasing habits. My town was actually classified in the book as "Executive Suites" which made it even more interesting to read.(Pretty accurate description as well) Michael Weiss also used Berwyn, Ill. as an example of "Big City Blend" and he hit the nail on the head there. ( I have some older relatives who live in Berwyn). I started by flipping back and forth in the book, then just settled down and read it all the way through. I like demographics, and marketing, so that is another reason it held my interest. There were some surprises-ex: Price Club is popular with the "Blue Blood Estates". There is also some mention of foreign countries, and how they use the cluster system in marketing. The descriptions of the clusters are interesting, and take current events into account. It is a good book just to keep around to flip through to try and find communities you are familar with and see if the descriptions hold true, or read it all the way through. Either way-it's entertaining.
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Format:Gebundene Ausgabe
I've always enjoyed demographincs and considerd it the marriage of my computer and sociological interest way back in he 1980's. I enjoyed the book but I found myself wanting an option for classifying myself, I settled on 'Urban Gold Coast' or 'Money and Brains'. Also, the book was somewhat redundant about overseas markets, although the book was enjoyable overall.
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Excellent research info 26. April 2000
Von Midori
Format:Gebundene Ausgabe
This book is a must for anyone interesed in demographics research of contemporary America at any level. Easy to use, very visually oriented and it's even entertaining!
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