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The Case Study Handbook: How to Read, Discuss, and Write Persuasively about Cases (Englisch) Taschenbuch – 1. April 2007


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Produktinformation

  • Taschenbuch: 288 Seiten
  • Verlag: Harvard Business Review Press; Auflage: New. (1. April 2007)
  • Sprache: Englisch
  • ISBN-10: 1422101584
  • ISBN-13: 978-1422101582
  • Größe und/oder Gewicht: 23,4 x 18,5 x 1,8 cm
  • Durchschnittliche Kundenbewertung: 3.5 von 5 Sternen  Alle Rezensionen anzeigen (2 Kundenrezensionen)
  • Amazon Bestseller-Rang: Nr. 40.369 in Fremdsprachige Bücher (Siehe Top 100 in Fremdsprachige Bücher)

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Produktbeschreibungen

Synopsis

If you're enrolled in an executive education or MBA program, you've probably encountered a powerful learning tool: the business case. But if you're like many people, you may find interpreting and writing about cases mystifying, challenging, or downright frustrating. In "The Case Study Handbook", William Ellet presents a potent new approach for analyzing, discussing, and writing about cases. Early chapters show how to classify cases according to the analytical task they require (solving a problem, making a decision, or forming an evaluation) and quickly establish a base of knowledge about a case. Strategies and templates, in addition to several sample Harvard Business School cases, help you apply the author's framework. Later in the book, Ellet shows how to write persuasive case-analytical essays based on the process laid out earlier. Extensive examples of effective and ineffective writing further reinforce your learning. The book also includes a chapter on how to talk about cases more effectively in class. Any current or prospective MBA or executive education student needs to read this book.

Über den Autor und weitere Mitwirkende

William Ellet is principal and editor of Training Media Review, a review of business training content and technology, for both live and online training. He has taught students for years about how to read, analyze, and write about business cases in the pre MBA and MBA programs at Harvard Business School.

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Die hilfreichsten Kundenrezensionen

Von Anke Wittig am 11. März 2014
Format: Taschenbuch Verifizierter Kauf
Für alle Case Studien ein hilfreicher Ratgeber. Anschaulich wird erklärt wie Case Studien richtig gemacht werden. Auch nach vielen praktischen Berufsjahren ein toller Ratgeber, um die richtigen Fragen, an der richtigen Stelle zu beantworten.
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3 von 14 Kunden fanden die folgende Rezension hilfreich Von Doc am 13. August 2007
Format: Taschenbuch
Das Buch hilft leider nur begrenzt weiter. Größtes Manko: die Aufgaben sind nur sehr schwer nachvollziehbar. Als nette Lektüre ist es aber geeignet.
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Die hilfreichsten Kundenrezensionen auf Amazon.com (beta)

Amazon.com: 24 Rezensionen
37 von 38 Kunden fanden die folgende Rezension hilfreich
Not an easy book to work through... 11. November 2007
Von Thomas Duff - Veröffentlicht auf Amazon.com
Format: Taschenbuch
As I tend to spend a fair amount of time writing, I thought it might be worth reading The Case Study Handbook: How to Read, Discuss, and Write Persuasively About Cases by William Ellet. My rationale was that I might gain some insights for business-related writing. What I found was a book that was hard to follow, and could have used a better layout to prepare the reader for the material...

Contents:
Introduction; Persuasion, Argument, and the Case Method, What Is a Case?
Part 1 - Analysis: How to Analyze a Case; Case Analysis Demonstration; Problems; Decisions; Evaluations
Part 2 - Discussion: How to Discuss a Case
Part 3 - Writing: How to Write a Case-Based Essay; Problem Essays; Decision Essays; Evaluation Essays
Part 4 - Cases For Analysis and Writing: Allentown Materials Corporation - The Electronic Products Division; General Electric - Major Appliance Business Group; General Motors - Packard Electric Division; Malaysia in the 1990s; Whistler Corporation
Acknowledgments; Index; About the Author

I'll be the first to admit that many books have a specific target audience they're going after. Even so, it's usually possible for a newbie to follow along somewhat. This book had a very defined target... students who have to work within the case study model for their classes. If you've had no exposure to case study writing and style to start with, you're probably going to flounder quite a bit. The author dives into detail very quickly, with little in the way of examples to get you acclimated. As such, everything seemed to be more theoretical than practical. On the positive side, he does confine his discussion to a limited number of case studies that are included in the back of the book. Had the material spanned a wide number of studies with no inclusion in the book, things would have been even more difficult to track.

If this is your first exposure to the case study process as a student, you'll probably need to go through this book a number of times. I suggest that you start by reading Part 4 first. It doesn't even matter if you don't understand styles or goals yet. At least you'll be in the right mindset to start thinking about case studies. The second recommendation I'll make is to not look for definitive answers. There's often not a single "right" answer in the study, and your conclusion will be based on your particular slant or angle.

Given some previous experience in case study methods, this book might work well for you in terms of refining or enhancing your skills. If this is your first exposure to the process, be prepared for some hard work here.
3 von 3 Kunden fanden die folgende Rezension hilfreich
I read this book carefully to prepare for HBS exams and the approach didn't work 6. September 2014
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format: Taschenbuch
I am a 2nd year MBA student at Harvard Business School (HBS) and followed the approach in this book (in Part 3 Writing Section) to write two of my final exam essays in my 1st year. The results? I got the worst writing grades (the bottom quartile). I wrote essays in my own style for all six of my writing-based first-year classes and did fine (either first or second quartile), so I have good reasons to believe that what the author is recommending in this book (as far as writing is concerned) doesn't work.

Here is my analysis. First, the author's categorization of exams in the three categories, problem essays, decision essays, and evaluation essays, is not helpful. When I opened the exam and read the questions on the front page, I would spend some time trying to think which of the three categories the questions belonged to, and I didn't have a good idea and wasted time. As a former consultant, I am used to categories, and I can tell that the recommended approach is not the right way to categorize essays.

Second, even if you have somehow successfully identified the category for your exam, say, ok, this is a decision essay, the author's recommended approach is way too formulaic. What he says is basically this is the standard headings you should use for this type of essay, so fill in the blanks. Now, this approach could be helpful if your writing is very disorganized but if you are considering buying this book, you are smart and know the basics of writing. After reviewing what some of my HBS professors considered model essays, I have noticed that most of them are written in a much more fluid way. In addition, often professors are looking for whether the student has successfully mastered the frameworks and ways of thinking in class. As a result, your essay should be structured according to what you learned in class as opposed to the rigid standard formula introduced in this book.

I cannot say that my experience is generally applicable to all business schools and all professors. Some professors may potentially like the essay style recommended in this book. However, after getting bad grades by using this book and a lot of introspection, I personally cannot recommend this book.
8 von 10 Kunden fanden die folgende Rezension hilfreich
A guide to writing the belongs next to any style or composition classic 31. Mai 2007
Von Clark Aldrich - Veröffentlicht auf Amazon.com
Format: Taschenbuch
If you write for a living, or just as part of your job, you owe it to yourself to get this great book. The techniques of writing case studies forces one to be more open, more inquisitive, and think more about the way the material will be used. Of course if you actually have to produce case studies, then I can only assume you already have this.
8 von 10 Kunden fanden die folgende Rezension hilfreich
worth having this book 1. Juni 2007
Von Amazon Customer - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
Good book though I will advise the author, for a future print, to start with a short, yet complete case, so the reader can easily establish parallels between theory and practice
2 von 2 Kunden fanden die folgende Rezension hilfreich
Increases analytical ability 24. März 2013
Von uhabbu - Veröffentlicht auf Amazon.com
Format: Taschenbuch Verifizierter Kauf
Increases analytical ability
The book is an excellent resource to increase analytical ability even though it focuses on the Harvard's famous case methodology. It does so by taking the readers through three important methods of analyzing the cases: decision. problem and evaluation. In analyzing each method the author uses some of the actual case studies of Harvard. He then shows to how to analyze the cases in terms of identifying the causes and then formulating a hypothesis about the case. He goes to explain how to find criteria and to analyze the causes against the criteria and then rank them so as to find an excellent fit for the case in hand. The book does not stop at only analyzing. Author goes further to explain how to write the case analysis and provides a format for each one of the methods. I found these templates really helpful. But again these are specific to Harvard's case methods but can be easily adapted to any other formats if the reader wants to use some different way. One drawback I found is that some of the cases used are very old. As authors explains the reason and is also obvious that the cases currently under use at their institute cannot be used in a general forum to determine best possible answer. Over all it's a good tool to enhance your analytical, and as I think of it now, to increase your writing abilities as well.
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