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The Buying Brain: Secrets for Selling to the Subconscious Mind [Englisch] [Gebundene Ausgabe]

A. K. Pradeep
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New discoveries in neuroscience are revolutionizing twenty-first-century life, and marketing is no exception. These insights into the human brain promise to reshape the way companies, brands, and products get noticed, get liked, and get bought. So how do you put these groundbreaking findings into practice at your company and gain the advantage over your competitors?
The Buying Brain gives you a one-stop playbook for understanding and applying the latest research using findings from sophisticated neuromarketing techniques. Covering everything from product development to packaging to point-of-sale marketing, this is the only guide you need to access today's newest business frontier: the human brain.
Incorporating data derived from electro-encephalographic (EEG) brainwave studies, eye tracking, and cutting-edge, proprietary findings, The Buying Brain enables you to:
* Understand and employ neuromarketing techniques, terms, and technologies to build your brand and your business
* Reach consumers' minds at the preconscious, precognitive level, where responses are unbiased and unfiltered
* Engage the unique aspects of male and female brains
* Effectively advertise and promote products at all points in the consumer journey
* And much more
Neuroscience is taking marketing to a new level, pointing to a future where companies that properly neuromarket will reach and serve their customers more effectively than companies that don't. Bring your marketing strategy and practice into the age of neuroscience with The Buying Brain, and start putting this powerful body of knowledge to work for you today.


Praise for The Buying Brain
"Dr. Pradeep makes the case for the potential of the dynamic new field of neuromarketing as a multifaceted marketing tool, and he does so with the combination of passion, intellect, and insight for which he is renowned. A must-read for any marketing practitioner seeking to advance the field."-David Poltrack, Chief Research Officer, CBS Corporation
"Neuroscience has come out of the lab and the clinic, and is now changing how marketers communicate with their customers. Using principles of neuroscience and marketing strategy, Dr. Pradeep brings the new field of neuromarketing alive for businesses of all categories."-Rajiv Lal, Stanley Roth Sr. Professor of Retailing, Harvard University
Understand brain basics and sell more!
As much as 95% of our decisions are made by the subconscious mind. As a result, the world's largest and most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, marketing campaigns, store environments, and much more, in order to appeal directly and powerfully to our brains.
The Buying Brain offers an in-depth exploration of how cutting-edge neuroscience affects how we make, buy, sell, and enjoy everything, as well as how this new knowledge can enhance customers' overall lives. The Buying Brain gives you the key to:
* Brain-friendly product concepts, design, prototypes, and formulations
* Highly effective packaging, pricing, advertising, and in-store marketing
* Building stronger brands that attract deeper consumer loyalty
* And more
A highly readable guide to some of today's most amazing scientific findings, The Buying Brain is your guide to the ultimate business frontier-the human brain.

Über den Autor und weitere Mitwirkende

Dr. A. K. Pradeep is the world's leading neuromarketing researcher, pioneering the application of neuroscience in marketing, advertising, and messaging. He received the Advertising Research Foundation's "Great Mind" Innovation Award in 2009. He is the founder and CEO of NeuroFocus, Inc., and works with many of the world's leading companies, including CBS, Microsoft, Google, PayPal, Citibank, BlueCross BlueShield, Scottrade, and more. Dr. Pradeep holds many U.S. and international patents and has been published in numerous scientific journals.
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